Why do some people get killer jobs in sports and others are relegated to whatever garbage CareerBuilder.com happens to post online? Sure, some people are lucky because they have an uncle in the sports business. But most of us, like you and me, have to create our own luck if we want to work in sports. And…
French Open Digital Strategy Report Card
This morning, Rafael Nadal took down the World’s #1 player, Novak Djokovic, at the second Grand Slam of the season, the French Open. This final matchup was a historic one in particular as Djokovic was trying to hold all four major Grand Slam titles at the same time (TigerSlam anyone?) and Nadal was vying for…
Sports Sponsor of the Year: Bridgestone
We are constantly looking for best practices or case studies to learn from. In the field of sports sponsorship, there is currently none better than Bridgestone – Americas Tire Operations. Recently Bridgestone Americas was selected by Sports Business Journal as the 2012 Sports Sponsor of the Year. The company’s Bridgestone brand is the Official Tire…
30 Days of Fear Challenge
“30 Days of Fear is a decision to stop giving excuses. It’s a decision to live life to the fullest. To live, for just one month, for 30 days, just a little on the edge. To embark on this challenge is much more then, “well it sounded fun.” It’s a decision to make the summer…
How Jersey Sponsorship Will Penetrate the Big 4 Sports
Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…
How Small Market Teams are Thriving Deep into the NBA Playoffs
And they said only the big market teams could make it in the “New NBA!” Something funny is happening out West. The New NBA, which was dubbed by pundits after LBJ, D Wade, and Bosh joined forces, was supposed to make the small market teams go away. They weren’t going to be able to compete…
How Tina Cervasio Landed Her Dream Job As A Sports Reporter With MSG Networks [VIDEO]
Click here to learn how you can join us for a LIVE Q&A with Tina Cervasio (DATE: Wednesday, June 20th – TIME: 12pm EST (9am PST) ————————————————————————————————————————- I had the pleasure of interviewing Tina Cervasio the other day. Tina is one of the most recognizable and versatile sports journalists in the largest media market in the…
Top 7 Sports MS & MBA Programs in the U.S.
Sponsored Article by Tara Jackson As Sports Management becomes more complicated and more commercial, the demand for highly educated management is increasing. The sports industry now generates over $400 billion per year in the United States alone. Sports MS & MBA programs include either a Master in Science or a Masters of Business Administration in Sports Management. These…
7 Tips for New Sports Marketing Grads
New sports marketing grads, congratulations. You will soon be receiving a degree that signifies the years of hard work that you have spent learning and mastering your craft. Unfortunately, that piece of paper alone is not going to get you to where you want to be. The sports business is one of the most competitive…
How to Become a Sports Broadcaster with ESPN Anchor James Swanwick [VIDEO]
Meet James Swanwick. James is a New York-based ESPN anchor on SportsCenter, author of Insider Journalism Secrets and Become a Celebrity Journalist and co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky…
The Worst Advice for Sport Management Students
I couldn’t believe what I read today. It may be the worst advice I’ve ever heard for college students in sport managemet about to graduate. This poor advice included: “Early specialization is a huge mistake. Selecting one area to pursue for your career path is ludicrous.” Let me tell you what’s ludicrous: Entitled college students believing…
5 Ways to Overcome the Frustration of Launching a Sports Career
Launching a career in any industry can be a huge challenge. And in the highly-competitive sports industry that challenge can easily tun into frustration. As a sports career coach I hear a lot of people say they feel like they can’t break into sports because they have no idea how to get their foot in…
Meet Holly Koski: The Sports Networker Intern
If you are an employer that is interesting in hearing more about what Holly Koski can bring to your organization, please feel free to reach out to Trevor Turnbull (COO – Sports Networker & Sports Executives Association) at trevor (at) sportsnetworker (dot) com If you are a student that is interested in becoming the next Sports Networker…
Sports Fan Engagement From Vancouver to Melbourne [VIDEO]
Meet Ryan McKee. He is the Fan Development Manager for Essendon Football Club in the Australian Football League. I first met Ryan just over a year ago when we presented together at an event hosted by the Canadian Sport Center Pacific on the impact of social media in sports. Back then, he was the Marketing Manager…
Sports Mayhem in LA: the City of Playoffs
IT IS MAYHEM! Sports Mayhem has officially hit Los Angeles aka “City of Playoffs“ and while it may be short lived (I don’t see how the Lakers are going to come close to beating the Thunder) the LA Lakers, LA Clippers, and LA Kings are alive and well deep into the playoffs! Even my good…
Social Media Activation During the NHL Stanley Cup Playoffs
Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…