Some of the biggest marketing campaigns are being put out with the help of world famous athletes. Brand endorsement deals have been a common practice for many years now, and many of them are bringing athletes good earnings. You probably already know how a product endorsement looks, since we are being bombarded with them on…
Tag Archives | tiger woods
PGA Tour Needs A Star BRAND, Not A Star Golfer
Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…
The Top News In #Sportsbiz – 10.28.13 – 11.04.13
This week in the #SportsBiz, top news includes Go Daddy taking a new approach to their Super Bowl marketing campaign. Other top news includes Tiger Woods and EA parting ways, record ticket prices for the Boston Red Sox, potentially big numbers for a looming media deal for the WWE and TigerLogic breaking into the sports…
World Challenge Tournament Helps Tiger Woods Foundation With Title Sponsor
Each year, Tiger Woods hosts his annual golf tournament, which supports the Tiger Woods Foundation. Northwestern Mutual helped to sponsor the World Challenge tournament last year. This year, however, the financial security company has decided to take charge and become title sponsor. Why the Tiger Woods Foundation saving money is a good thing By having…
Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013
For the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports Illustrated began compiling the list in 2004. From just two fights this year…
The Social Side of Golf – The Masters of Social Media
For the big names in golf, Twitter is a great way to keep the fans posted on the goings on in the golfing world. With the golfers in the world getting ready for the US Masters, there’s a bit of a buzz on the social networking site for all things golf. Regardless of whether you…
Sports Social Media: Nike in Hot Water over Tiger Ad
Tiger Woods is back on top of the golf world. On Monday, golf’s most illustrious player regained his world #1 ranking, which he lost in October of 2010. Just as things seem to be turned around for the superstar, his name is back in the media in a negative way. Nike, one of Tiger’s main…
Tiger Woods, Lindsey Vonn Confirm Dating Rumors
Two of the world’s top athletes have become the latest power couple in sports as Tiger Woods and Lindsey Vonn announced on Monday that they’re dating. Woods and Vonn both posted photos together on their Facebook pages, confirming they were together. The posts included photos of the new couple together. “I guess it wasn’t a…
The Sports Psychology Behind Great Athletes, Both Past And Present (INFOGRAPHIC)
Sports psychology involves the study and examination of how various psychological factors affect athletes’ performance on the field, in the gym, and on the ice. The infographic below — courtesy of BestCounselingSchools.com — that pertains to sports psychology highlights the many psychological characteristics of great athletes, including focus, drive and volition, emotional control, calmness, and confidence. Additionally, the visual…
World’s 40 Most Valuable Sports Brands According To Forbes
Forbes.com recently rolled out its Forbes Fab 40, where it ranked the 10 most valuable sports brands in the world across four different categories: businesses, athletes, teams, and events. The results probably won’t surprise you, though. Nike ranked No. 1 overall in Forbes’ list of the world’s most valuable sports brands; the sports apparel company was worth…
The Likability Factor: In Sports and the Workplace
“What was the score?” The question cuts right to heart of how we judge successful teams and players. Our results-driven society places high value on the overall outcome, but there’s more to it than that isn’t there? That’s where the likability factor comes in. Forbes magazine recently published its list of the most-disliked athletes in…
Sportsbiz Weekly Buzz – 12.1.24
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide. Gallagher quickly put the rumor to bed. ”There aren’t ANY conversations going on…