“I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide. Gallagher quickly put the rumor to bed. ”There aren’t ANY conversations going on with Lagardère, or any other company or individual for that matter, regarding a purchase of IMG,” said Gallagher.”
“Television contracts and the money generated from media rights fees have become a crucial factor in how baseball teams are run. Along with ticket sales, they are a team’s primary form of income, and in recent years the fees across sports have skyrocketed. The Lerners have never had a say on their arrangement with MASN. Until now.”
“Participants will gain insight into careers in sports through presentations by successful sports executives, including GM’s, front office executives, Scouts, Sports Agents, player personnel, and well known media currently working in football. This event includes networking, information on breaking into the sports industry and advice on advancing your sports business career. College credit available for attending. ”
“Recently, Facebook introduced a few new features that will help someone who wants to use their personal profile for personal branding purposes. If you want to use the world’s most popular social network to promote what you do professionally, here are a few tips to get you started. ”
“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”
“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”
“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”
A savvy athlete can today command huge endorsement and sponsorship deals.
A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50 highest earning American athletes of 2010, it was revealed that golfer Phil Mickelson pocketed $52million in endorsements. Tiger Woods earned more, but I’ll come to him later.
Sports athletes and celebrities draw huge attention from corporate sponsors and media as they appeal to many demographics. An athlete endorsing a product can transform a brand (of course, it can also backfire and create an undesired outcome).
Initially the endorsement creates exposure for the brand. From that starting point, it can then achieve an array of positive brand impact factors – from association to recognition, consideration, favorability, loyalty and ultimately to increased sales of a product. It is thought that consumers purchase athlete endorsed products based on a bundle of perceived benefits and these can include knowledge of the sport, entertainment, nostalgia, affiliation and other benefits personal to the buyer.
So, if that is the logic of endorsements, who would you choose to endorse your product? What attributes do brands look for in an athlete? [click to continue…]
Chris is a strategic programs analyst at the Australian Rugby Union (ARU) focusing on, amongst other things, sponsorship research, analytics and acquisition. He holds a MBA from the Australian Graduate School of Business (AGSM). Chris took part in the school’s exchange program by completing a semester at Stern business school, NYU where he studied sports marketing and sports economics. Connect with him on Twitter and LinkedIn.
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many to name. But when I thought back on this year, these five moments stood out (in chronological order): [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010, we were curious to see who you thought the top athlete on twitter was. For more information how each athlete has ‘won’ using Twitter, read below the fold. Voting will end on next Monday and we’ll announce all the winners shortly after!
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space.
Since this is the internet, it’s expected that the general consensus supports the notion of athletes using Twitter and other social media tools, but the truth of the matter is Twitter has also gotten some athletes into some hot water, ie. Brandon Jennings, Michael Beasley, Charlie Villanueva…(or maybe the bad combination is Twitter and basketball players). Although the future definitely looks to ‘more’, is there a way to balance that authenticity? [click to continue…]
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
Welcome to the second week of the Overtime Post, where we take a light and sarcastic look at the week’s posts and other sports and business news around the world.
Other than my Vancouver Canucks who have won six in a row (and I suppose I have to give the San Fransciso Giants a little bit of props for winning the World Series), it’s been a week filled with losers and I can’t decide who was the biggest loser this week: Kevin Garnett, Charlie Villanueva, Randy Moss, Brad Childress, the Texas Rangers team, or the San Francisco rioters. Your guess is as good as mine.
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
Nothing is sure in this world except death, taxes and text messages that will come back to bite you in places that will hurt.
Right now, future NFL Hall of Fame quarterback, Brett Favre, is smarting from even the suggestion that he texted a former game-day reporter for the New York Jets (there is no verification of these stories and the investigation by the NFL is in its infancy). This news evolves as golfer Tiger Woods continues to reel from released text messages, voice mails and his eventual admission to infidelity that cost him millions of dollars in endorsements and his marriage during the past year.
My guess is that phone companies are vetting each future endorsement prospect like never before.
There is a lesson here for everyone, however: everything we record in type or voice and transmit via Internet, phone or cable, is forever traceable and transferrable. The messages are also resilient to destruction. They are the movie ticket stubs that we keep for years as mementos or prom dress that hangs in a closet decades after your big night. The big difference is that texts, emails and voice messages tell stories. There’s little to guess about what’s being communicated because it’s out there for people to read and hear if that once-special someone chooses to share what you may have assumed to be forever private. [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.
According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.
After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.
As it turns out, it was a Friday in August and people who may have contacted me were either at the beach or cutting their days short so correspondence wasn’t crucial. There’s always that “what if” though, and I was nervous that the biggest opportunity of my career might come across in a tweet while I was incommunicado.
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
The Nike ad. Just say those three words this week to a sports fan and it’s pretty much understood they’re talking about the Tiger Woods ad for the shoe and apparel company that debuted on SportsCenter and GolfChannel.
The social mediasphere immediately began to weigh in on its value or misplacement. By Thursday, I believe that at least 50% of my Twitter stream, sports and non-sports people alike mentioned something about the ad. That’s a boatload of tweets on one subject, and something I don’t think I’ve ever seen.
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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