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Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

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How Athletes Are Making Big Money With Product Endorsement

Some of the biggest marketing campaigns are being put out with the help of world famous athletes. Brand endorsement deals have been a common practice for many years now, and many of them are bringing athletes good earnings. You probably already know how a product endorsement looks, since we are being bombarded with them on…

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Top 5 Most Engaging Athletes on Twitter and Instagram

Social media allows engaging athletes to stay connected to their fans and give insight into their personal lives, training regimens and charity work. It’s no surprise that many athletes have taken well to many social media sites. This past year was quite a period of memories for many athletes. The use of Instagram amongst athletes…

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Orlando City Soccer Club Will Move To MLS

Coming fresh off the news that David Beckham (and perhaps Lebron James) are looking to bring an MLS team to Miami, Orlando City Soccer Club has been awarded the expansion status. This isn’t to say Beckham and company won’t be granted a team in Miami, it just means they will have an in-state rival waiting…

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Facebook Partners With SportStream To Become ‘Watercooler’

A battle has raged on between Facebook and Twitter since the second came about.  It seems that there are new social media sites popping up daily, yet many people have remained faithful to the two major social giants. Facebook has long seemed to have the upper hand on Twitter, except when it comes to sports. Twitter…

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NBC Soccer Coverage Markets Premier League To Americans

It’s widely known that soccer in the United States is a tough market.  With Americans so pre-occupied with football, baseball, basketball, and even hockey, the market size  for soccer looks rather meek.  NBC soccer coverage may change the market outlook for soccer in America. NBC soccer coverage begins With NBC having spent around $250 million…

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The Power of Social Media in Sports

The world is dominated by the internet. At any given second, you can roll your office chair up to a computer, whip out your smart phone or connect through your gaming console to find up to the second news about pretty much anything. Sports is no different. The second a big highlight play happens or…

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Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013

For the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports Illustrated began compiling the list in 2004. From just two fights this year…

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Why LeBron James Could Be the Most Underpaid Athlete in Sports

Despite being one of the top 1% income earners in the world, one could make a case that LeBron James could actually be the most underpaid athlete in professional sports. James earns $16 million per season, the 13th biggest salary in the NBA. Which means that there are 12 players making more money than LeBron…

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Marketability of Miami Heat Now That the Streak is Over

What happened to the bad guys?! The Miami Heat have lost.  27 W’s in a row, though.  The 2nd longest regular season winning streak of all time.  It doesn’t mean anything unless they win the title (which they will) but it sure would be a nice sidenote to this season to go along with the…

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Half Court Shot Promotion: A Sports Marketing Opportunity at its Finest

And now Ladies and Gentlemen your attention PLEASE! Sports Networker, yeah who would name their kid that, has the opportunity to win $25,000.00 if he can make this one time shot from half court.  Put your hands together and cheer him on! Sports Networker shoots, it’s up, it’s close, oh boy just off to the…

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The NBA’s College team: The Indiana Pacers

Fanatics are Alive and Well in the NBA I feel that a lot of my friends who don’t watch the NBA like to give it a lot of flack.  The common misconceptions that I hear range from “They don’t play defense in the regular season” to “The fans are boring” to “They are just all…

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