Social Media

Sportsbiz Weekly Buzz – 12.2.7

by Lewis Howes|February 7th, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

Baseball, Not Football, Has the Super Salaries

“Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has been a crazy salary disparity between America’s pastime (baseball) and America’s obsession (pro football). But it has become so insane that Indianapolis police should be on alert this week. NFL players need to buy drums, stop showering and pitch tents outside Lucas Oil Stadium. It’s time to Occupy the Super Bowl. The can’t-miss slogan: ‘We Are the 100 Percent That Makes Less Than Vernon Wells!’”

Palace of Auburn Hills May Eliminate Half of It’s Luxury Suite Suites

“After 11 home games this season, the struggling Pistons (4-18) are averaging 12,619 fans a game, worst in the 30-team National Basketball Association.”

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About Lewis Howes

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Sportsbiz Weekly Buzz – 12.1.31

by Lewis Howes|January 31st, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

Dodgers Sale: Moneyball Part II

“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”

NBA: Details Emerge of League’s New Revenue Sharing Plan

“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”

Sports Networking

Story Telling and Your Personal Brand

“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”

40 years after Title IX, disparities remain, UO professor and Nike exec tell law students

“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”

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Digital Advantage to the Australian Open

by Chris Conway|January 25th, 2012

The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this, has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most digitally connected major sporting event of all time’. High praise indeed.

So why is the event in Melbourne attracting such accolades for its digital presence?

In my opinion, what the Australian Open is doing so well is leveraging digital assets to create deep and meaningful engagement with fans, while at the same time integrating its sponsors. Many sporting events, clubs and organizations across the globe strive to simultaneously achieve these two goals and the Grand Slam for Asia/Pacific has, arguably, pulled it off. [click to continue…]

About Chris Conway

Chris is a strategic programs analyst at the Australian Rugby Union (ARU) focusing on, amongst other things, sponsorship research, analytics and acquisition. He holds a MBA from the Australian Graduate School of Business (AGSM). Chris took part in the school’s exchange program by completing a semester at Stern business school, NYU where he studied sports marketing and sports economics. Connect with him on Twitter and LinkedIn.

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Social Media Changes Sports Photography

by Thomas van Schaik|January 2nd, 2012

The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and where) has almost become as important as the quality of the image. Choices about which professional images are created are increasingly made by executives, not necessarily creatives. At the same time, anyone can now take pictures. The quality of a sports photography image is no longer defined by its resolution or razor sharp focus. A picture made by a fan can travel all over the world and end up on the international front pages before you can say ‘bong’.

This post covers the changes in sports photography from the perspective of the photographers, media, sponsors, fans and athletes. Its not intended as a philosophical reflection of the value of a photograph. The digital revolution, which this blog is dedicated to, has resulted in lasting behavioral change as well as the way sports imagery is produced, distributed, and ultimately consumed. How do photographers find their audience, how do sponsors maximize their visibility, and how do athletes manage their exposure? [click to continue…]

About Thomas van Schaik

Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.

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A TIP SHEET FOR TIP SHEETS

by Michelle Hill|March 5th, 2011

Most everyone loves tip sheets. They’re easy to read, they don’t take more than a few moments to complete, and most often, they’re fun to read. If you’re an athlete embarking on your post-pro career or any other sports-related executive, a tip sheet, or a series of tip sheets, is a great way to establish yourself as an expert in your field.

Here’s a tip sheet on how to write your own tip sheet. You can easily write a simple tip sheet to post on your website, blog, or social media sites.

1. Use a highly specific topic to center your tip sheet around. “Top 10 Tips on How to Lose 10 Pounds” is better than “How to Lose Weight.”

2. Determine the purpose of the tip sheet. What do you want to use it for? To gather names? Market to prospective customers? To educate your current clients? A clear purpose will help you keep focused on the subject matter.

3. Keep your tip sheet consistent with the tone of your website and blog. If your writing is serious, don’t try humor in a tip sheet. If your website has a casual tone, don’t write a deadly serious tip sheet.

4. Create short, bulleted lists that appeal to media. Print publications and t.v. stations love short bulleted lists because they’re ready-made and don’t require editing.

5. Keep your tip sheet to no more than 12 items. More than that and you’ll lose your readers quickly.

6. Use numerals instead of spelling out numbers in your headline. Example: Use 10 Tips for… not Ten Tips for…

7. Write for humans, not for the search engines. Your readers are human and although keywords are important, don’t stuff your tip sheet with non-essential keywords.

8. Use verbs in your tips. Action words tell your readers exactly what to do, eg: “Invest in gold with these 7 hot tips” or “Develop your business model by leveraging expert advice.”

9. Write a series of tip sheets on one topic. Example: Motivation – 5 Tips to Stay Motivated When you Work Alone, 10 Tips to Revive Yourself on Emotional “Dip” Days, 7 Ways to Motivate other Self-Bossers.”

10. Publicize your books or reports with complementary tip sheets. Tip sheets are perfect instruments to draw attention to items you sell. It doesn’t give away all your information; it simply provides a “teaser” to make your readers thirsty for more.

If you’ve never written a tip sheet, use the tips above to sharpen your writing skills, gain public exposure, and establish yourself as an expert.

About Michelle Hill

Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com

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