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Tag Archives | Sports Technology

Wearable Technology Changing The Sports Landscape

Wearable technology is becoming the latest fad, especially after the launch of smartwatches, various exercise monitors and the unveiling of Google Glass. Below is a look at a few of those technologies and how they are being used to impact the way sports are played and trained for, as well as how they are used…

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The Top News In #Sportsbiz – 01.06.14 – 01.13.14

This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site,  the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below. Sports Technology Video Editing For Action…

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The Top News In #Sportsbiz – 12.30.13 – 01.06.14

This week in #SportsBiz focuses on the use of Snapchat by NFL teams as a marketing tool, the most impactful sports happenings of 2013, why the NFL fined Marshawn Lynch, cheap BCS championship tickets and more! Get your fix of the latest in #SportsBiz below. Social Media In Sports NFL Teams Use Snapchat As Marketing…

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The Top News In #Sportsbiz – 12.16.13 – 12.23.13

This week’s top news in #SportsBiz includes the steps many Division I schools have taken in order to save its athletic programs money. Other news includes hiring of women at the collegiate levels for women’s sports, a multiyear marketing deal between the NBA and Foot Locker Canada, Nielsen ratings dubbing the NFL the new national pastime,…

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Facebook Buys SportStream, Continues Competition With Twitter

For a while people have been “watching” games or other major events via Twitter. Facebook wants a piece of the real-time chatter going on. Now they’re going to try their hand during events like the Super bowl. “A spirited conversation about sports is happening on Facebook both in real-time and over the water cooler the…

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The Top News In #Sportsbiz – 12.02.13 – 12.09.13

Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life.  News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology.  To get a full dose of…

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Under Armour Chases Nike With MapMyFitness Buyout

Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company.  Part of the intrigue behind the move is…

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The Top News In #Sportsbiz – 10.21.13 – 10.28.13

Top News in the #SportsBiz for this week involves Xbox One launching promotional commercials during the NFL’s Sunday Night Football.  Other news includes the NFL looking at potential Thursday night game packages, Vikings stadium talks, a Fitness and Sports Technology Expo, and an evolving NCAA rule book.  Read on to get your #SportsBiz fix! Sports…

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The Top News In #Sportsbiz – 10.07.13 – 10.14.13

This week in #SportsBiz sees Coca Cola marketing culture to local FIFA fans.  Also, FIFA is getting a huge amount of requests for World Cup tickets, Fox unveils new technology for the MLB Postseason, the Red Bull World Series will be televised this year, and TV goes social with Comcast.  Be sure to stay in…

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4D May Be The Future Of Sports

It wasn’t long ago that the 3D experience looked to be the future of at-home sports viewing.  The technology is out there, but has never become as popular as many had hoped. In a move that could incorporate or skip 3D altogether, 4D is about to become a reality thanks to a company named the Guitammer…

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Location Based Services Strive To Make Baseball Better For Fans

Location based services have been steadily making their way into the marketing world.  This offseason, Major League Baseball will test a feature of its At The Ballpark app, which will use bluetooth technology to allow fan’s mobile devices to connect with sensors around the ballpark. Marketing-savvy teams will easily find this technology beneficial. Location Based Services…

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The Top News In #Sportsbiz – 09.23.13 – 09.30.13

This week’s top news in the #SportsBiz includes Texas Motor Speedway installing the world’s biggest video board, standing at 218 feet wide by 94½ feet tall.  Other news includes SeatAdvisor launching TicketResell, NASCAR’s awesome fan and media engagement center, a possible rebrand from the Washington Redskins, and Syracuse offering a free sports marketing class.  Read on…

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