The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”
“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”
Sports Networking
“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”
“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and living alone for the first time, he’d drink while sitting on his balcony overlooking Newport Bay or while in bed, sometimes half-conscious.”
“Comcast-Spectacor Chairman Ed Snider was today named to the Class of 2012 of Champions: Pioneers & Innovators in Sports Business, an award from the Street & Smith’s Sports Business Journal recognizing the architects and builders of sports.”
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The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies in distress. The firm’s Web site names a long list of clients, from Kmart to Popeyes Chicken to Sunbeam Products. As of this week, the firm’s client list formally includes the New York Mets.”
“This year’s only labor negotiation will be in the NHL, with the current CBA expiring on Sept. 15. There is way too much at stake for either side to even think about playing chicken, but a work stoppage is still a real possibility. With former MLBPA executive director Don Fehr now leading the NHLPA, owners won’t be able to dictate to the players as they did in the last negotiation.”
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion. Eight-and-nine-figure paydays for top athletes may be too much for some of our comfort, but as far as being paid more than they’re due … most aren’t.”
“With Emmert’s backing, the N.C.A.A.’s board of directors, composed of college and university presidents agreed to make it permissible for Division I schools to pay their athletes a $2,000 stipend. When I saw Emmert in November, shortly after the new rule went into effect, I told him that the stipend struck me as a form of payment to the players. He visibly stiffened. “If we move toward a pay-for-play model — if we were to convert our student athletes to employees of the university — that would be the death of college athletics,” Emmert retorted. “Then they are subcontractors. Why would you even want them to be students? Why would you care about their graduation rates? Why would you care about their behavior?” No, he insisted, the extra $2,000 was an effort to increase the value of the scholarships, which some studies estimate falls on average about $3,500 short of the full cost of attending college annually.”
Sports Networking
“2011 was an intense year for women in sports. While we’re looking forward to more excitement in 2012 (including the Olympics!), let’s also take a look back on this year’s top five most memorable moments in women’s athletics, good and bad.”
“The NBA season tipped off on Christmas day, which meant a return to the spotlight for LeBron James and the Miami Heat. As you probably know, LeBron James generated controversy–not to mention numerous headlines–last season with his decision to publicly jilt the Cleveland Cavaliers in favor of the Miami Heat. In the process, LeBron’s personal brand evolved substantially from a fan favorite, to a villain, to a gradually “rehabbed” image this off-season. There are a number of lessons that are relevant to business owners seeking to build a strong personal brand in 2012. Below are three of the most important.”
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Photo courtesy of www.bostinno.com
With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess.
In this piece we will look at 6 different ways teams are trying to raise money through unique sports promotions. There happens to be a lot of creativity in some of these so sit back and enjoy the sleigh ride. [click to continue…]
Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”
“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”
Sports Networking
“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”
“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”
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6 Inside Ticket Sales Managers walk into an Arena…
Ok, it sounds like the great start to a joke, but in essence this piece is more about how those managers got into their coveted sports jobs.
I often get asked how I got my foot in the door in professional sports and the answer is usually a bit longer than expected. Like many of those whom I’ve crossed paths with, the opportunity that helped launch my sports career was being a part of an Inside Sales Department with the Chicago White Sox. If you are looking for a book on the topic, check out Mark Washo’s Break Into Sports (or find him on Twitter @BreakintoSports). I’ve recommended this book to college grads looking to get into sports for a while.
As so many sports executives get their start in ticket sales, I figured I’d round up a few Inside Sales Managers around professional sports jobs and knock out a few simple questions to learn more about this revenue generating niche. The group has over thirty plus years of combined experience in professional sports and includes; Cody Haynes (Houston Rockets, NBA), Eric McKenzie (Cleveland Indians, MLB), Jude LaRose (Chicago Fire, MLS), Derek Iversen (Colorado Avalanche, NHL & Denver Nuggets, NBA), Travis Apple (Pittsburgh Pirates, MLB) and Jake Reynolds (Washington Capitals, NHL & Washington Wizards, NBA). [click to continue…]
Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.
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On November 1, 2010 the San Francisco Giants defeated the Texas Rangers and were subsequently crowned “World Champs” by the media and the online world. On June 17, 2010 the Los Angeles Lakers celebrated a game seven victory over the Boston Celtics, adding another “World Champions” banner to the Staples Center rafters. On February 6, 2011, along with being the most watched TV program in his
history, the NFL celebrated new Superbowl Champions: The Green Bay Packers. I immediately drove to Green Bay to find the headline of the Green Bay Gazette display: “World Champs”. However, following their win over the Philadelphia Flyers on June 9, 2010, the Chicago Blackhawks raised a banner that read: “2010 Stanley Cup Champions”.
I’ve lived in three different countries, visited 13 in total and have attended many professional sports games – Which got me wondering – when should your favorite team call themselves World Champs and when should they simply enjoy being named the Champs of their perspective league?
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Reuven is a fourth year student at Marquette University, earning degrees in Marketing and Entrepreneurship. He hopes to create sports marketing initiatives that drive value while focusing on charitable causes. Reuven lived in three countries and visited 13 total. He prides himself on being fluent in Hebrew, Russian, and English. People and idea lover. Connect with Reuven on Twitter @ReuvenFridmar
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Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on Twitter.
Bissonnette, who tweets as now as @BizNasty2point0. He was first known as @PaulBiznasty until an inappropriate comment about fellow player Ilya Kovalchuk made his agent nervous and he shut it down. At the time, he was one of a handful of active NHL players on Twitter. More NHL players have joined Twitter this season than ever before, in part due to Bissonnette’s enormous rising popularity. [click to continue…]
Brendan Wilhide runs Sportsin140.com, a site that covers sports and social media. He is currently co-authoring a textbook on social media for the sports industry. Follow him on Twitter: @BrendanWilhide and @Sportsin140.
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Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.
While Scott is used to his clients making headlines with their on-ice play, Norton made headlines of his own for a charity campaign that he started on Twitter called ‘Make My Day Mondays‘.
I recently got to chat with Scott one on one about the movement he started, why he joined Twitter and what he sees as the future of social media use in the sports industry. Here is what he had to say: [click to continue…]
Brendan Wilhide runs Sportsin140.com, a site that covers sports and social media. He is currently co-authoring a textbook on social media for the sports industry. Follow him on Twitter: @BrendanWilhide and @Sportsin140.
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