Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game.
Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight drop from last year but still nearly triple the cost of a 30-second spot from just 15 years ago.
That price tag is too rich for many and some companies are finding another way to leverage the cache of having a Super Bowl commercial, without actually having to pay for one.
In the weeks leading up to the biggest sporting event of the year, we frequently see stories about Super Bowl commercials that were banned from the broadcast for various reasons.
There has been plenty of coverage about the Super Bowl commercials that did air but I want to focus on the many headlines about those who didn’t make the cut. [click to continue…]
Ron Matejko is the President of Phoenix, Arizona-based MVP Media, an award winning digital publishing company. Visit the MVP website at www.mvptoday.com. Contact Ron by email at [email protected] Let’s connect on LinkedIn or on Twitter @mvp_media.
Has anyone noticed that mostly thin coaches win Super Bowls? Among the greats are Tom Landry, Joe Gibbs, Dick Vermeil, Tony Dungy, Mike Tomlin, and Jon Gruden.
Now, take a look at a few of the heavyweights in the league, both current and former: Andy Reid, Rex Ryan, Eric Mangini, and Mike Holmgren.
What’s the point? Just take note that if your team’s head coach is abundantly overweight, your team might not be making an appearance anytime soon at the Super Bowl. When Bill Parcells and Mike Holmgren won their championships, they were much leaner but still the heaviest men to win the title. This, of course, is not a hard and fast rule because we all know that thin NFL coaches lose too.
On a more serious note though, I want to present a couple of ideas on the seemingly increasing weight issues of NFL coaches and why they need to stand up and pay attention.
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
We’re just two weeks into 2011, yet between NBA trade rumors, the BCS National Championship game, and the NFL Playoffs, we’ve already experienced a lot of excitement. Here are some of my early favorite tweets from the world of sports in 2011.
Blake Griffin, Professional Athlete, LA Clippers (@blakegriffin)
“I know everyone is saying this but have a safe new years don’t drink and drive… and please don’t drink and tweet!” – Dec. 31, 2010
Why Included: Good to see the young man recognize that driving isn’t the only thing that can get you in trouble after consuming alcohol. Also, have you seen Griffin’s top 10 dunks? NASTY!
Darren Rovell, Host of “Sports Biz With Darren Rovell, CNBC (@darrenrovell)
“I know they’re supposed to impartial, but sponsor Tostitos has to be rooting for a coach named Chip” – Jan 10, 2011
“Nike: Oregon’s neon socks from last night’s game are not available @ retail. Sorry to disappoint the THREE of you” – Jan 11, 2011
Why Included: Witty commentary after January 10th’s BCS National Title game. Also, I highly recommend anyone reading this site follow Darren Rovell. Fantastic sports biz commentary. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
If your goal for 2011 is to break into the sports industry, there are three things that will guarantee your success. (And it won’t cost you a dime!) [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many to name. But when I thought back on this year, these five moments stood out (in chronological order): [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
The unemployment line continues to grow for NFL fired coaches this season. Locker room epitaphs might read something like, “his players gave up on him”, “he took the hit that player personnel should have taken”, or maybe even, “he deserved it.”
With the firing of Brad Childress, Wade Phillips, Josh McDaniel, and most recently, Mike Singletary, other coaches with fledgling teams are feeling just a tad of uneasiness about the future of their j-o-b.
As each team evaluates their future, and player personnel puts on their thinking caps, what will these teams be looking for in their future head coaches? Some of these teams have had several coaching changes in the past few seasons so how can they ensure they have the right man for the job this time around? First, foundational work needs to happen in the front office. [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party.
Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded to last year’s winner. Super Bowl Sunday is a sports marketer’s dream, an excellent example of the symbiotic relationship between professional sports and marketing. [click to continue…]
Mention the name Vince Lombardi and images of a hard-nosed, demanding and driven football coach with a distinct gap between his front teeth, come to mind. Add to that, the Green Bay Packers, which he made famous worldwide, multiple national football championships and the same name on a trophy that now bears the name, and you’ve got a legend.
October officially debuted the play that boats the legend’s name. “Lombardi,” which is enjoying its run on Broadway’s Circle in the Square theater, stars Emmy Award winning actor, Dan Lauria as the late coach and actress Judith Light as his wife, Marie. They, along with just four other cast members, have entertained sports fans and average theater-goers, Packers fans, NFL broadcasters and other media, historians, entire teams and entertainers, and have inspired talkbacks for dozens of audiences. The play is based on the book “When Pride Still Mattered: A Life of Vince Lombardi” by David Maraniss. [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
It was business for me as usual this week since I celebrated Thanksgiving last month, although I wouldn’t mind a second helping of turkey. Regardless, I want to do a short list of things that I’m thankful for this year as a sports fan.
Vancouver 2010 Olympics: Not only was it the time of my life in my hometown, but there were plenty of great stories there, from strategies to rivalries to upstarts. I also relished the opportunity to learn a lot more about smaller amateur sports.
Youtube: As excited as I am about athletes tweeting me back, there’s no social media tool that’s influenced my sports experience as much as Youtube. I’m now able to see Canucks hockey highlights in full HD anytime I want, mashups of comedic sports ads, and….
Blake Grffin. Yikes. White man jumps high. Way high. Billy Hoyle would approve.
What are you thankful for this thanksgiving in the world of sports? Let me know in the comments below. Now this week’s posts… [click to continue…]
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
Ah, Thanksgiving… Family. Turkey. Beer. Pumpkin pie. And football. For me, Thanksgiving is a day to spend with people I love, and to take a step back to think about all the things I have to be thankful for. What are you thankful for? At the top of my list are good health, happiness, family, and friends, without question. How lucky I am to have all of those things in my life. But what do you care? This is a blog about sports! And since it wouldn’t make any sense to write about those for this blog, I’ve decided to take a bit of a different angle.
Since football has become such an essential and inherent part of the Thanksgiving tradition, I thought it would be a good idea to share some of my favorite NFL-related Twitter accounts. These men, on a daily basis, provide fantastic and genuine content. And I highly recommend you follow them. So without further adieu, here are the five NFL related Twitter accounts I’m thankful for: [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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