In the Trenches: Building Your Network

by Lewis Howes | February 15th, 2010 | 4 Comments »

drakegoodman(This is a guest article by Cabe Flesher)

As the old saying goes, “it’s not what you know, it’s who you know” and this can’t ring more true than in the wide world of sports, specifically sponsorships sales.  We are out there everyday trying to get in the door somehow and we have all heard the phrase, “Oh, I know someone I can call or email”.

Well, speaking from the trenches, it’s best to build on that network as much as possible.  Networking now isn’t always about hitting the latest local networking event, which we all know is filled with the same sales people trying to sell each other and vying for the for real buyers in the room.  It’s more about reaching out to our peers on a national level trying to develop a bond there that will someday pay off.  Let’s face it we got into sponsorships because we want to get paid.  So however you can achieve that should be your goal.

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How to Network at a Sports Symposium

by Darren Heitner | December 1st, 2009 | 4 Comments »

darren 02We are about to enter Sports Symposium season.  This Friday is the granddaddy of them all: The Princeton Sports Symposium.  Amongst the panelists are former Baltimore Orioles and Chicago White Sox general manager Roland Hemond, Sports Illustrated senior writer Tom Verducci, President of Ponturo Management and chairman of the Leverage Agency sports marketing firm Tony Ponturo, IMG agency’s executive vice president of sports programming Barry Frank, etc.

Other fantastic symposiums that are right around the corner include the UF Sports Law Symposium on January 29, 2010 and the University of Miami’s 13th Annual Entertainment and Sports Law Symposium on February 5, 2010.  Travel costs in this economy are not always easy to justify, but these events are some of the best places to learn about the business of sports.  They are also the premier spots to network with the sports industry’s leaders.

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The Huddle: Nothing Beats a Team

by Frank Agin | November 30th, 2009 | No Comments »

golf 01The sights and sounds of summer are arguably the best of the year. Ask most anyone and they will list summer as one of their favorite times of year.

If you ask why, you will get a variety of answers. Some will cite the long, sunny days filled with enjoying time at the beach. Others might mention backyard cook outs with family and friends. Still others will bring into the conversation an occasional round of golf.

The game of golf is unique in that there is something in the game for everyone. You can start playing when you are young and enjoy it until you are in retirement years. As long as you are able walk a few feet and swing your arms, you can play golf (not necessarily well, but you can still play).

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Why Can’t Anyone Remember Your Name?

by Bill Guertin | September 29th, 2009 | 4 Comments »

Name tagYou’ve done it before.

You’re at a networking event, a bar, a neighbor’s apartment, or wherever there are people you’ve not met before.  Someone introduces you to someone else, and instantly their name goes in one ear and out the other.  You struggle to try to get it back, but it’s gone forever.

DOH!

Why does that happen?  Simple: our brain is processing something else at that moment, and we just didn’t prioritize remembering the name.

If it happens to you all the time, chances are YOUR name is forgotten by others just as quickly.  If you could just figure out a way to help others instantly remember you better, your name recognition – and potentially your sales – would increase.

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Should Sports Agents Network With Their Competition?

by Darren Heitner | August 17th, 2009 | 4 Comments »

Love your Enemies

“If you’re an agent, don’t be friends with other agents.”

 

It should not come as a surprise that the agent who wrote the statement above is one of only a very few in my industry that I do not get along with.  He attempts to steal clients from other companies, talks down on his competition instead of listing his positive qualities to potential clients, and will be dealt with by his players’ association, and hopefully weeded out of the industry.  But is he correct in his statement?  If you are an agent, should you treat all other agents as your enemies and never speak to them, only about them?

 

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Sports Career Builders

by Mark Tudi | July 28th, 2009 | No Comments »

Professional Development & Sports Career Management

More than 45 million people find themselves unemployed each year.  Millions of others try to increase their satisfaction within the workplace as well as advance their careers by looking for alternative jobs and opportunities.  Statistics show that you will make more than 10 job changes and between three and five career changes during your lifetime.

Many people transition into a sports career by accident.  They do little career planning, other than take advantage of opportunities that arise unexpectedly.  While chance and luck do play important roles in finding employment, when you plan for future sports career changes, you will experience even greater degrees of chance and luck!

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Being a Networking Decathlete

by Lewis Howes | June 24th, 2009 | 4 Comments »

The decathlon is a track and field competition involving 10 events – five on each of two successive days. Performances in the 10 events are scored by reference to a points table. The individual accumulating the highest number of points after the 10 events is declared the winner.

The decathlon is a menu of athletic events, testing an individual’s speed, endurance, strength, skill and determination. It clearly reflects the ancient Greek ideal of all-around, balanced excellence in sports.  In fact, every four years, the winner of the Olympic Decathlon is dubbed the World’s Greatest Athlete, a title that has been bestowed on Americans such as Jim Thorpe, Bob Mathias, Rafer Johnson, Bill Toomey, Bruce Jenner and Dan O’Brien.

The notion of the decathlon is not limited to the arena of track and field competition, however. Consider any other sport or athletic competition. Victory or success generally goes to the well-rounded competitor or team and not the individual or team with a single overpowering attribute. For example, those considered to be the world’s best gymnasts are those who have competency in most, if not all, of several different gymnastic apparatus.

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13 Underrated Sports Professionals on Twitter

by Ryan Stephens | May 5th, 2009 | 41 Comments »

Lewis asked me to highlight some of the most influential sports business people on Twitter, and I’m all about making Lewis, and more importantly the Sports Networker audience happy. But when I sat down to make that list, all I could think about was BORING!

Those people aren’t hard to locate, in fact if they’ve done a good job providing great content then chances are you already know about them. If not, then you can start here or perhaps here with this list I made awhile back (it certainly needs to be updated.)

So instead of giving you the same old list of names, I thought I would share some under the radar sports business people that you should be following. For the sake of having a criteria, these are all people with under 1,000 Twitter followers, but that I consider to have interesting/valuable tweets about the business of sports.

Without further ado…

@JasonSprenger – Jason is PR/Marketing professional in the tech industry (I think), but his passion is sports, and it shows. He tweets about sports and unselfishly tweets good content about sports, PR, and marketing. He’s a former award winning journalist and blogs at The Sports Ace.

@JoshFeinberg – Josh is a networking champion (like Lewis) and is currently working for the Lakewood Blue Claws. He’s made an immediate impact in the organization (though I get the impression he would do that anywhere), especially with his recent Nine Innings of Networking promotion. (Heads up, it is a PDF.)

@Spiewak – The national football editor for CBS Max Preps.com, Stephen is constantly chatting with half the names mentioned on this list. He also has his finger firmly on the pulse of the prep scene, which is fortunate for us, because most people don’t follow it that closely.

@KatieBailey – Katie Bailey is a free lance sports writer, and ACC hoops fan. She blogs about sports at Sports Kate, and aside from sports you can catch her chatting about food (Krispy Kreme donuts in particular.) She has a master’s degree and is currently seeking an advertising/PR gig in DC. Hook a girl up.

@DMFreedom – David is the CEO of Pilote Media. He specializes in sports marketing, partnership and activation, as well as the use of emerging technologies and how they fit into the picture. He’s great about highlighting other users and leaving insightful comments on blogs.

@TimNATC – Tim is the coordinator for the Sport Management department at York college. What a great way to learn from a professor without having to pay to enroll in his classes. Like David, Tim always provides well thought-out insight that adds value to the conversations at hand.

@JackieAdkins3 – Jackie is an extremely diligent intern at Sports Media Challenge. He’s about to finish his senior year at UNC and is well versed in all things marketing, not just sports. I’ve really enjoyed getting to know him. He shares his thoughts on marketing on his blog here: That’s All I Have to Say About That

@BgcDuke7 -Danny may have eclipsed the 1,000 Twitter followers mark by the time this goes live, but don’t hold that against me. He’s worked for all kinds of sports entities and is one of the most conversational sports peeps on Twitter.

@SportMktgProf – Like I mentioned, with Tim, I’m a sucker for soaking up knowledge from professors. Julie is a professor/entrepreneur who blogs about very engaging topics in the sports stratosphere. Not to mention her blogroll is a GREAT resource for those interested in sports/marketing blogs.

@BrianGainor – Brian is one of those guys that just “gets it.” Like me, Brian lives the double life. He’s an account executive at GMR by day, and runs his own diddy, Sponsorship Activation in his spare time. Make sure you check out his resources page for some real gems like, 25 Ways Sports Organizations can use Twitter.

@MMahoney13 – Mark is a sports marketing, sales executive for the Carolina Panthers. When he’s not cutting a rug with Sir Purr he’s helping serve the Carolina’s by connecting with sports companies and agencies to explore partnerships and sponsorships. His sweets are very high in sports concentrate.

@SportsInfo101 – Charles is a sports executive with an emphasis on new media, branding and technology. His tweets cover sports of all kind, sports management, and he blogs at The Sports Info Business, which features all kinds of relevant info including some great interviews with prime time players in the sports realm.

And finally, I’m throwing in a bonus just for good measure. This last person isn’t really a sports business/marketing professional, but she’s awesome so I’m adding her to the list.

@LoisHeilig – Lois has been dubbed the “Sports Granny.” She’s a 75 year old Syracuse fan who loves Women’s basketball. For some more insight into Lois check out her fan spotlight here.

What is best about all of the people I’ve listed here as that not only are they extremely knowledgeable, but they’re also all very friendly so take a few minutes to add them to your Twitter network and start engaging them about the sports topics that interest you.

Finally, there’s no reason why this list has to stop at 13 names. Besides, isn’t that considered unlucky. Please use the comments section to include other sports business people we should follow, take the time to recognize, give a shout out to, etc. Ah what the hell, go ahead an include your own Twitter name so that we can make this post a destination for all this passionate community of sports professionals. What are you waiting for?

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Ryan is an Associate Media Analyst at Sports Media Challenge where he helps champion social media strategies for sports, lifestyle and entertainment brands. In his spare time he serves as a social media consultant who is passionate about the power of web 2.0 and its ability to cultivate conversations, build relationships and spread of ideas. Feel free to leave your thoughts on his article in the comments section below, connect with him on his blog at Ryan Stephens Marketing or on Twitter @ryanstephens, and read the rest of his bio here.

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Singles Score Runs Too!

by Lewis Howes | April 25th, 2009 | 2 Comments »

We have all played baseball at least once in our lives. It may have been just a pick-up game in the street. It may have been at school in gym class. It may have only been tee ball. Whatever the case, we have all played baseball.

Let us reflect back to the first time we were up to bat. What did we do? Did we attempt to bunt? No. Did we earn a walk to first base on a series of bad pitches? No. What did we do?

We tried to hit the ball as hard as we could. Now in all likelihood, we may have struck out in the process. Or we may have ground out to the shortstop. Or we may have popped out to left field. Whatever the case, our intent was to whack the ball out of the park and then enjoy a slow meander around the bases.

Unfortunately, for all of us from time to time, this is indicative of our contact with others. When life presents us with an opportunity to interact with others, we look for the home run ball. That is, we save our effort for those, and only those people, that will yield some real results – runs or scores, in baseball vernacular.

We seemingly reserve our eye contact for the potential new clients. We tend not to flash our warm smile unless we can deploy it on those people responsible for hiring and promoting. We ostensibly cannot muster a “how are you doing?” “hello,” or even a “hi,” unless it is directed at someone of significant consequence to us.

Far too often, we do not want to be bothered with that person who does not appear to have the potential to provide us direct benefit. They might represent getting to first, second or third base, but little more. As a result, our actions reflect our attitude. For these people, we offer no polite pleasantries. We generally maintain a straight face when we encounter them. Moreover, if we have eye contact at all, it is for a fleeting uncomfortable split second.

Nevertheless, we need to take a lesson from baseball. According to Major League Baseball statistics, if the only way a player could score in baseball was to hit a home run, there would be over 75% fewer runs.  In fact, in baseball at any level runs are largely the result of activities other than home runs. Teams attempt to score relying infrequently on blasts out of the park. Rather, baseball teams score runs by stringing together a series of walks, hits and stolen bases.

Certainly, the home run is responsible for driving in runs other than just the batter. However, those extra runs batted in are the result of preceding walks, singles, doubles and triples. In baseball, there is a combination of strategy and luck involved in getting a player safely home. However, no successful baseball team relies entirely on the home run bat day in and day out.

We should follow this strategy in our approach to developing our network and life.  Certainly, some new contacts generate immediate results. From these we get clients, jobs, and other opportunities. These are the home runs. Just as in baseball, we should rejoice at these accomplishments and celebrate.

However, not every new contact will generate immediate results or value at all. Nevertheless, value still exists. There is opportunity in every contact. While not every contact creates results in and of itself, every contact serves as something upon which we can build.

Some contacts we can deem as singles, some doubles, and still other triples. They all move us closer to scoring runs. With everyone we encounter, we should make eye contact. And while we are at this, we might as well smile. And if we have gone to all this trouble, we might as well say, “How are you doing?”

Home runs – in life or with personal contacts – are great. Often they make our day, year, or even life. All the same, despite the attraction of realizing these moments of celebration, we need to keep in mind that singles score runs too!

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Frank Agin writes a monthly sports themed networking series for SportsNetworker.com entitled “The Huddle“.  Frank is the founder and president of AmSpirit Business Connections and consults with individuals

and businesses on how to become more successful through networking. He is the author of two sports related novels,  Out of the Comfort Zone., and his latest hit, Rival.

Did you like this article?  Please write your comments below on your own sub 4-minute miles in your life and check out the other articles from “The Huddle”:

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Networking Tip: Score BIG By Not Keeping Score At All

by Lewis Howes | January 20th, 2009 | 17 Comments »


image by SlinkyDragon

This is a guest post for The Huddle series by Frank Agin:

Keeping score. It is a natural part of most any athletic competition. In fact, we would be hard pressed to find a sporting event anywhere in the world that does not have some sort of tally system to keep track of who is ahead and … well, who is not.

Even four-year-old kids in instructional sports programs – where parents proudly proclaim “we don’t keep score” – can and will tell you their unofficial, yet highly accurate tally of any contest.

We measure football in terms of points, baseball by runs and with hockey we speak of goals. In basketball, we award victory to the teams with the most, while in golf, we declare the winner to be the one with the least, and with soccer, the triumphant team is likely to be the one with any score at all.

The fact of the matter is that keeping score is not just part of sports, it is vital to them. Without the score, we might as well just be fooling around with a ball in the backyard. It is the score itself that tells us whether we should adhere to the planned strategy, stall for victory, or press for a comeback.

The whole notion of keeping score has made its way into our daily lives as well. In the business world there is the Dow Jones Industrial Average, housing starts and Consumer Price Index. Each of these is akin to keeping score.

Closer to home than these measures of macroeconomics, there is still the notion of keeping score. Some of us contend with sales records, others focus on production quotas, or even the number of days without an injury. Again, these are more scoring systems.

Keeping score is a natural part of sports and it has become part of much of our personal and professional lives. Despite this, we should never allow any notion of keeping score to become part of our daily networking activities. That is we should not tally, track or score how much we have done for anyone in comparison to anyone else with whom we interact.

“She owes me a phone call.” …
“I’ve done more for him than he has done for me.” …
“I hardly get anything from that relationship.”

These all allude to the notion that the person making the statement is keeping track of something, which we should never do. These sorts of thoughts should never enter our minds and these sorts of words certainly should never leave our mouths.

First of all, the primary underlying theme of networking is to give without expectation. That cannot happen when we try to keep score. Attempting to tally and track who has done what for us relative to what we have done for them, simply flies in the face of the notion of “giving and expecting nothing in return.”

Even beyond this basic concept of recommended networking practices, keeping score of who does what as we interact with those around us is simply impractical. We each have hundreds of contacts and no two of those acquaintances are the same. The human brain is simply not equipped to compartmentalize and compute all the data.

Even if we could, how do we go about keeping score? How do we even begin to quantify the value of one referral, introduction or kernel of information to another? The value of some things have an immediate apparent benefit. On the other hand, for some things the value may not manifest itself for years to come.
Furthermore, what we give in the realm of networking does not deplete us. After all, referrals, introductions and information do not take money from our pocket. For the most part, these things have no value to us. So what does it matter what we might get in return?

Even if we could quantify the tally of “who has done what,” why would we? As the exchange in any good networking relationship ebbs and flows, the score could never possibly be “all tied up.”

As a result, part of the time, we would be ahead in the count – getting more than we have given. This would likely leave us feeling a sense of guilt. The other part of the time, you would be behind – not getting as much as we have given. Then we would likely waste energy with feelings of animosity.

In networking, by attempting to keep score we hinder the end result of what we are trying to accomplish. Keeping score takes time and it take attention, both of which could be devoted to our efforts to develop relationships with others. Keeping score in network does not enhance our net results, rather it impairs them.
Yes, it is acceptable to keep score in football, basketball and track … and any other sport we can think of. It is what elevates the activity from a mere pastime to an actual contest.

And yes, it is also acceptable to keep score within our personal lives through tracking accomplishments, focusing on quotas and striving for goals. These tallies keep us driving ahead and looking for more.
In our associations with others, however, there is no value in tallying who has done what. When we network, we need to simply focus on doing as much as we can for others and simply trust that whatever we do will find its way back to us – because it almost always does.

The lesson is simple: In networking, if you want to score the most, you need to endeavor to not keep score at all.

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Frank Agin writes a monthly sports themed networking series for SportsNetworker.com entitled “The Huddle“.  Frank is the founder and president of AmSpirit Business Connections and consults with individuals and businesses on how to become more successful through networking. He is the author of Foundational Networking: Building Know, Like and Trust to Create a Lifetime of Extraordinary Success.

Did you like this article?  Check out the other articles from “The Huddle”:

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