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3 Strategies Smart Sports Teams Use to Boost Sales

With so many other forms of entertainment competing for fans’ attention these days, teams need to offer more than just bobbleheads and dollar dog nights to boost sales of tickets and merchandise. Sports marketers and operations directors recognize they must offer fans unique, personalized experiences to entice them to come back. Here are three strategies…

Jerry Maguire

How to Be a Sports Agent

  Between Entourage, Jerry Maguire, and a whole host of glamorous media portrayals of sports agents it’s no wonder that interest in the career has spiked. They’re often portrayed as macho, masterful negotiators, shouting into their cell phones while driving to their palatial home in a custom Mercedes; all this while rubbing elbows with star…

Jobs In Sports Management

5 Tips to Get a Job in Sports Management

It takes much more than star athletes to make a sports franchise successful. Behind every win on the field, there’s a team of skilled sports management professionals keeping the organization’s basic operations moving, coordinating game day events, promoting ticket sales, supporting athletes, and filling a wide variety of other critical roles. It’s no surprise that…

retired athletes and painkillers

Retired Athletes and Addiction

Retirement is a huge life transition for a professional athlete. The majority of retired athletes have been competitors all their lives — it’s what they know. It’s what they do. featuGiven the uncertainty and emotions that can come with retirement, it isn’t surprising to find that a number of pro athletes battle addiction once they’re…

What’s Fueling Economic Growth In Sports Business?

America is a uniquely sports-enthused nation. The entire industry — participation, television viewing, and sports attendance — has an estimated worth in the range of $70 billion per year. About 40 million people in the US will play at least one game of softball each year; far more will take aim at a basketball rim….

Pricey Homes of Famous NFL Players

The Barclay’s Premier League, also known as England’s top-flight soccer league, features some of the wealthiest athletes anywhere in the world. According to the most recent annual list of Britain’s wealthiest footballers as released by goal.com, the top of the list is made up of Wayne Rooney, Michael Owen, Ryan Giggs, and Steven Gerrard. Their…

Athlete Branding – Develop a Memorable and Powerful Brand

In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably competitive. Successful athletes are a dime…

sporting events

Top Sporting Events You Do Not Want To Miss In 2016

2016 will showcase a range of highly anticipated sporting events all around the world. We’re sure you’d like to plan around these events, and as far in advance as possible. From cycling to the Olympics, it’s going to be an action-packed year in the sports industry. The Most Anticipated Sporting Events in 2016 That said,…

3 Super Bowl Marketing Wins for Athletes

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

Using Sports Psychology to Become A Better Coach

Many times, coaching athletes involves looking at them from a sports psychology perspective. Enhancing even the best player’s physical performance is only part of the end goal. Coaches should strive to support their athletes mentally and emotionally, all while preparing themselves to deal with the psychological challenges of being a coach. Below, we’ve compiled a…

Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

Kathryn Smith becomes a role model for women

My weekends often erupt in loud conversations around the television as my buddies and I argue about sports. Typically the conversations will surround our teams, who got “jobbed,” rooting interests, and who is better among our favorite athletes. One of our recent debates started during the NFC Championship Game. It started with friends on either…

concussions in the NFL

Concussions in the NFL (INFOGRAPHIC)

It’s hard to understand how some 500 players have suffered concussions in the NFL in just the last few years without it having athlete safety become a more important topic in our society. The recent film Concussion, featuring Will Smith, has brought the issue of sports-related traumatic brain injuries back to center stage in the mainstream media….

athlete endorsement

5 Ways an Agent Can Guide an Athlete to the Right Endorsement

It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent. However, it definitely shouldn’t be all a sports agent is interested in. Not all endorsements are created equal. How…