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sporting events

Top Sporting Events You Do Not Want To Miss In 2016

2016 will showcase a range of highly anticipated sporting events all around the world. We’re sure you’d like to plan around these events, and as far in advance as possible. From cycling to the Olympics, it’s going to be an action-packed year in the sports industry. The Most Anticipated Sporting Events in 2016 That said,…

3 Super Bowl Marketing Wins for Athletes

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

Using Sports Psychology to Become A Better Coach

Many times, coaching athletes involves looking at them from a sports psychology perspective. Enhancing even the best player’s physical performance is only part of the end goal. Coaches should strive to support their athletes mentally and emotionally, all while preparing themselves to deal with the psychological challenges of being a coach. Below, we’ve compiled a…

Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

Kathryn Smith becomes a role model for women

My weekends often erupt in loud conversations around the television as my buddies and I argue about sports. Typically the conversations will surround our teams, who got “jobbed,” rooting interests, and who is better among our favorite athletes. One of our recent debates started during the NFC Championship Game. It started with friends on either…

concussions in the NFL

Concussions in the NFL (INFOGRAPHIC)

It’s hard to understand how some 500 players have suffered concussions in the NFL in just the last few years without it having athlete safety become a more important topic in our society. The recent film Concussion, featuring Will Smith, has brought the issue of sports-related traumatic brain injuries back to center stage in the mainstream media….

athlete endorsement

5 Ways an Agent Can Guide an Athlete to the Right Endorsement

It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent. However, it definitely shouldn’t be all a sports agent is interested in. Not all endorsements are created equal. How…

travel big business

“Take Me Out To The Ball Game” Becoming Big Business

Three decades ago a friend of mine took his girlfriend on a scenic tour of what you would call the “Rust Belt” – cities that were once powerhouse industrial towns in the east-central part of the country. Only their tour of Cleveland, Detroit, Detroit, Pittsburgh, and Philadelphia was not about steel mills or any other…

small business ideas

Small Business Ideas to Compete Against the Big Dogs

When it comes to sports gear, you would be justified in thinking there are only a few brands where you can shop. The truth is there are hundreds, if not thousands of smaller sports gear companies out there. Moreover, many of them use small business ideas to directly compete with the larger brands and succeed! Competing against…

5 Odd Jobs for Sports Nuts

Sports nuts aren’t like your average person — they’re not even like your average sports enthusiast. They Love — with an implied capital L — sports of all kinds, and they’re devoted to watching and attending games with religious fervor. They know where all the players on last year’s NBA championship team went to college…

engage-in-sports-for-career

Engaging In Sports To Build A Resume

The world is in a far greater competitive space than it was a few decades ago. There is no better example of this than the cutthroat world of finding a job. Someone once said that life is a game — if that’s so, then all those who take on life like a sport will have…

Computer Security In Pro Sports: The Unseen Player

Computer security is an inescapable topic these days. Frequent hacks of employers, retailers, and healthcare institutions have put millions of us in the line of fire for identity theft. Like any other business, professional sports teams face these same hazards. They must safeguard social security numbers and other personal data for employees and vendors, but…

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