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PGA Tour Needs A Star BRAND, Not A Star Golfer

Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…

Sponsorship in Racing: 5 Ways Social Media is Boosting Support

Sponsorship on social media sites in the form of race photography is a new, emerging race photography model focusing on granting athletes with their (branded) race photos for free – to share on social media. The photos are branded with the race or sponsorship branding and reach a huge audience of friends and families of…

The Sponsored Marathon Photo – an Emerging Model

The marathon photo has been around since running events became a popular leisure and recreational activity. Runners train months for a marathon – and  love to get their moments of achievement memorized in great photos during race day. For years the dominant business model driving the marathon photo was selling photos to athletes. This model…

The Art of Buying Sports Tickets

Over the past few years the art of buying sports tickets has changed. In the beginning, ticket buyers needed to purchase them directly from Ticketmaster or the team directly. If a game was sold out you could buy from a ticket broker, or scalper. As technology improved, a new form of buying sports tickets began…

Interview with Ronan Baynes – Corporate Sponsorship & New Business Development San Francisco Giants

In a recent interview with Ronan Baynes, the Corporate Sponsorship Sales Coordinator for the San Francisco Giants he discussed his background in the sports industry and how he got to his current role. Ronan previously worked with the Oakland Raiders as Manager of Corporate Partnerships and Client Services before recently accepting a new position with…

The Global Sports Symposium Comes to London

This summer an impactful, powerful new conference will be gracing our calendars – The Global Sports Symposium. The Global Sports Symposium, which is being presented by the same team behind the US-based Ivy Sports Symposium (Sports Symposium, Inc.), will bring together the leading decision-makers of the industry for a day of networking, discourse and learning….

Ivy Sports Symposium 2013 – My Experience

After a wet and chilly walk through Harvard Yard, I finally found Wasserstein Hall and the Ivy Sports Symposium. Thanks to winning a spot as a member of Sports Networker’s Sports Executives Association, I was able to attend the 8th annual Symposium, which was hosted by Harvard this year. It was this awesome Ivy League…

One Giant Leap for Womankind at the Sochi Olympics

The 2014 Sochi Olympics have been full of firsts, from pre-Games preparation through the latest events.  This year marks the first time since the 1980 summer Games that the Olympics have been held in Russia since the dissolution of the Soviet Union in 1991.  The Olympic torch relay was itself the first of its kind….

College Athletes Attempt to Form a Union With The NLRB

In case you missed it, on January 28th current and former NCAA student-athletes filed a petition in Chicago with the National Labor Relations Board (NLRB) in attempt to be recognized as employees of the NCAA and its institutions. ESPN’s Outside The Lines first reported that Ramogi Huma, president of the College Athlete Players Association (CAPA), filed…