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Thank the sponsors of your sporting events

Tips for Hosting Successful Sporting Events

Sporting events can be extremely profitable for the right company or entrepreneur. Additionally, sporting events offer a worthwhile sponsorship opportunity to marketers who want to reap the benefits of being seen by attendees. Unfortunately, getting started won’t be easy – nor will it be cheap. After initial costs and plans are laid out, there’s even…

When Covering Sports is Not Just About Sports

It’s rather interesting; when championships are spoken of, a great deal of people are actually speaking of surrounding social affairs.  The commentary centers upon commercials, foods, drinks, and places for getting our groove on. Sports now goes well beyond fans, sponsors, players, coaches and venues.  Factually, we can very much have sports’ how and when…

2014 Ryder Cup

Where Are The Ryder Cup Headlines This Year?

The 2014 Ryder Cup is just around the corner with final team selections now announced. Play is scheduled to begin on September 23 at the Gleneagles Hotel golf course in Perthshire, Scotland. The event is the most counter-intuitive in the game of golf because it is a team event based on match play. This takes…

NHL teams - Anaheim Ducks

NHL Teams and Business – The Anaheim Ducks

The Anaheim Ducks are coming off one of the best seasons in team history with regards to regular season wins. They finished second in the league behind only Boston, who edged them out by one point. They ended up winning their first round matchup vs Dallas (4-2), but were eventually defeated in round two by…

How To Play Tennis Mentally

You need to learn how to play tennis mentally after you reach a certain level in this game. Everything is going to boil down to your mental game and you will always play up the imag you have of the match and your opponent.  Many players know how to play the game, but very few…

Which Big Business Makes A Good Race Sponsor?

With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would…

little league

Little League and American Ethics

I have been coaching youth sports, particularly Little League, since my kids have been old enough to be interested – about 10 years now. My oldest son plays “travel” baseball, where individual teams organize separate of summer Little League and play each other in area and interstate tournaments run mostly by commercial companies. A few big…

PGA Tour Needs A Star BRAND, Not A Star Golfer

Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…

Sponsorship in Racing: 5 Ways Social Media is Boosting Support

Sponsorship on social media sites in the form of race photography is a new, emerging race photography model focusing on granting athletes with their (branded) race photos for free – to share on social media. The photos are branded with the race or sponsorship branding and reach a huge audience of friends and families of…

The Sponsored Marathon Photo – an Emerging Model

The marathon photo has been around since running events became a popular leisure and recreational activity. Runners train months for a marathon – and  love to get their moments of achievement memorized in great photos during race day. For years the dominant business model driving the marathon photo was selling photos to athletes. This model…