Top Menu

How To Play Tennis Mentally

You need to learn how to play tennis mentally after you reach a certain level in this game. Everything is going to boil down to your mental game and you will always play up the imag you have of the match and your opponent.  Many players know how to play the game, but very few…

Which Big Business Makes A Good Race Sponsor?

With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would…

little league

Little League and American Ethics

I have been coaching youth sports, particularly Little League, since my kids have been old enough to be interested – about 10 years now. My oldest son plays “travel” baseball, where individual teams organize separate of summer Little League and play each other in area and interstate tournaments run mostly by commercial companies. A few big…

PGA Tour Needs A Star BRAND, Not A Star Golfer

Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…

Sponsorship in Racing: 5 Ways Social Media is Boosting Support

Sponsorship on social media sites in the form of race photography is a new, emerging race photography model focusing on granting athletes with their (branded) race photos for free – to share on social media. The photos are branded with the race or sponsorship branding and reach a huge audience of friends and families of…

The Sponsored Marathon Photo – an Emerging Model

The marathon photo has been around since running events became a popular leisure and recreational activity. Runners train months for a marathon – and  love to get their moments of achievement memorized in great photos during race day. For years the dominant business model driving the marathon photo was selling photos to athletes. This model…

The Art of Buying Sports Tickets

Over the past few years the art of buying sports tickets has changed. In the beginning, ticket buyers needed to purchase them directly from Ticketmaster or the team directly. If a game was sold out you could buy from a ticket broker, or scalper. As technology improved, a new form of buying sports tickets began…

Interview with Ronan Baynes – Corporate Sponsorship & New Business Development San Francisco Giants

In a recent interview with Ronan Baynes, the Corporate Sponsorship Sales Coordinator for the San Francisco Giants he discussed his background in the sports industry and how he got to his current role. Ronan previously worked with the Oakland Raiders as Manager of Corporate Partnerships and Client Services before recently accepting a new position with…

The Global Sports Symposium Comes to London

This summer an impactful, powerful new conference will be gracing our calendars – The Global Sports Symposium. The Global Sports Symposium, which is being presented by the same team behind the US-based Ivy Sports Symposium (Sports Symposium, Inc.), will bring together the leading decision-makers of the industry for a day of networking, discourse and learning….

Ivy Sports Symposium 2013 – My Experience

After a wet and chilly walk through Harvard Yard, I finally found Wasserstein Hall and the Ivy Sports Symposium. Thanks to winning a spot as a member of Sports Networker’s Sports Executives Association, I was able to attend the 8th annual Symposium, which was hosted by Harvard this year. It was this awesome Ivy League…