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Sports and Social Media in 2010

by |December 31st, 2010

2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many to name. But when I thought back on this year, these five moments stood out (in chronological order): [click to continue…]

About Sam Taggart

Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.

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A World Without Sports Marketing

by |December 24th, 2010

Although careers in sports marketing are relatively new, sports marketing as a practice is over a century old. As sports began to professionalize, savvy promoters, athletes, and entrepreneurs quickly recognized that the business of sports required marketing support.

Sports marketing has two distinct, interdependent, forms: marketing of sports and marketing through sports. If you market sports, you work with organizations, players, venues, and teams to promote games and related events. If, on the other hand, your job is to market through sports, you use those same teams, players, and events to promote your company’s products. Through the symbiotic nature of sports marketing, each side benefits. [click to continue…]

About Lewis Howes

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Interview with Andrew Krafsur on Spira Footwear and Sports Entrepreneurship

by |December 23rd, 2010

I recently got to meet the CEO of Spira Footwear, Andrew Krafsur. He is a lawyer turned entrepreneur and with the help of his brother, they launched the revolutionary Wavespring technology used in their running and walking shoes today. The technology has been proven to give athletes better results (both in comfort and in speed), so much so that it is ‘technically’ banned in many marathons. Having been called the steroids of running shoes,

Andrew talks about how to deal with PR controversies and turning it into a marketing tool. Andrew is an inspiring and innovative guy and was a pleasure to talk to. Also, if you listen to the end, there’s a little something extra for you. Definitely check it out!


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As a side note, Andy sent me a pair of shoes to test out for myself.  Here are the results:

I hadn’t run 2 miles in about a year (I’m normally a sprinter) so I spent seven days running 2 miles each day to see how much I could drop my time.  I dropped about 20 seconds off my first and second day personal bests, and on the third day when I got the Spira shoes on I dropped over 40 seconds of my personal best.  The shoes felt light and I could definitely notice a difference in my speed even when my legs and lungs were feeling fatigued.

About Lewis Howes

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Networking in Business Beyond Social Media

by |December 22nd, 2010

The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within minutes.

Social media has allowed me to do business with pro athletes I would never have crossed paths with in a million years. Through LinkedIn and Facebook, I’ve been able to build rapport and long-lasting business relationships with my target market. Many are now clients and friends. But, how do you cross the border from a first contact via social media into relationship building and marketing? After all, it takes more than just a few emails to garner the ‘know, like, and trust’ dynamic that brings business your way.

Here are five easy steps that will move you beyond making that initial contact and into a solid relationship with your potential clients: [click to continue…]

About Michelle Hill

Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com

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Top Twitter Athlete of 2010

by |December 21st, 2010

In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010, we were curious to see who you thought the top athlete on twitter was. For more information how each athlete has ‘won’ using Twitter, read below the fold. Voting will end on next Monday and we’ll announce all the winners shortly after!

The Top Athlete on Twitter in 2010

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About Sam Chan

Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.

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Top Sports Business Resources of 2010

by |December 17th, 2010

Earlier this week, we had a vote for the top sports social media professional of 2010, and it garnered over 2000 votes. As voting wraps up today, we’ve decided to another one for the top sports business online resources of 2010. We’ve narrowed it down to these links, but if there’s one we’ve missed, let us know in the comments below, and if it attracts enough traction, we’ll gladly add it to the list. Read more about each nominee below the fold.

  • Sports Biz with Darren Rovell (38%, 73 Votes)
  • Sports Agent Blog (30%, 57 Votes)
  • Partnership Activation (11%, 20 Votes)
  • Sports Business Journal (10%, 19 Votes)
  • The Business of Sports (4%, 7 Votes)
  • Blog Maverick (3%, 5 Votes)
  • Sports Marketing 2.0 (2%, 3 Votes)
  • Sports Business Digest (1%, 2 Votes)
  • Sports Jobs Blog (1%, 2 Votes)
  • Sports Law (1%, 2 Votes)
  • Sports Biz News (0%, 0 Votes)

Total Voters: 190

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About Lewis Howes

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Top Sports Social Media Professionals of 2010

by |December 13th, 2010

The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a result we’ve created a poll to see who, in your opinion is the MVP of social media sports professionals in 2010!

On the ballot, we have SB Nation CEO Jim Bankoff, New York Jets‘ Matthew Higgins, Digital Royalty‘s Amy Jo Martin, CNBC’s Darren Rovell, Brian Gainor from Partnership Activation, Russell Scibetti from the Business of Sports, Leverage Agency’s Ben Sturner, David Barton-Ginger of All Blacks, Daniel McLaren from the UK Sports Network, Darren Heitner from Sports Agent Blog, Jason Peck from JasonFPeck.com, Pittsburgh Steelers’ Scott Phelps, Ash Read from FundSport.com, and Vaynermedia’s Stephanie Bagley and Sam Taggart. All of these individuals have been hustling their rears off to platform themselves as leading pioneers in this new space. Also, feel free to add your own suggestion in the ballot below, as we’re sure to have forgotten some great people. Don’t forget to click submit!

EDIT: Voting is now closed. Thank you everyone for their responses. We had over 2400 votes. Look for more posts this week to announce the winner.
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About Lewis Howes

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Overtime Post – The Eyeball Shift

by |December 12th, 2010

Thanks to a friend, I got to catch a hockey game live at the arena earlier this week. Other than the game itself, (the Canucks won, naturally) what interested me the most were the intermissions. Sure there were the usual bunch who went out for their restroom runs and beer refills, but there was also a fair amount of folks who sat and waited for their team to come back on. The arena screens were busy plugging away with out of town scoreboards and a series of paid advertisements. Down on the ice, each period intermission featured a different sponsored event.

However, of the people that hung around for these festivities, I noticed that most of them did not pay attention to all the flashy events in front of them. Instead, they were typing away on their phones. Indeed, there has been an eyeball shift in sports arenas. The smarter sports teams have tried to get ahead by creating team mobile apps but I believe that’s simply the tip of the iceberg. As advertisers and sponsors shift their money to where the eyeballs are at, mobile in sports arenas is definitely something to pay attention to in the coming year. If you work for a sports arena, do you have a mobile solution in plan? Let me know in the comments below!
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About Sam Chan

Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.

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Using Mobile Apps in Sports Marketing

by |December 9th, 2010

The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too busy to find the time to root on their favorites teams from their couch or computer chair. Taking the game, the team, and the product to the consumer wherever they are is a brilliant idea. [click to continue…]

About Lewis Howes

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Top Five Sports Jobs

by |December 7th, 2010

If you’ve ever attended a live sporting event, you’ve seen all types of entry-level sports jobs; from ball boy to towel boy to mascot, but there are some sports jobs that require more skill, education, and passion than a dusty ball boy or a sweaty mascot. While these entry-level sports jobs can open the door to other jobs in sports, you should always aim higher. Here is a list of the top 5 sports jobs and some info on each. [click to continue…]

About Lewis Howes

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