Tag Archives | marketing

Marketing at the Concession Stand

By on April 16, 2013 in Sports Marketing

Athletes love to eat, right? I wrote a  on Hot Dogs so I am truly honored and excited to write an article on the marketing of athletes at concession stands and the possibilities that sports brands have to now combine their lovable athletes with something they truly would like to market: FOOD! With the Pittsburgh Steelers launchingRead more →

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Groupon Becomes Official Deal Site of Major League Baseball

By on December 5, 2012 in Sports Marketing

Groupon and Major League Baseball have come to terms to make the online coupon distributor the league’s official deal site. Groupon used the 2012 season to test the market, using promotions throughout the year. The multi-year deal will extend through the 2014 season and could potentially include all 30 MLB teams. Under the agreement, GrouponRead more →

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Interview with Seattle Mariners Director of Marketing – Gregg Greene

By on April 24, 2012 in Sports Jobs

Guest post submitted by Matt Crevin. Gregg Greene is the Director of Marketing for the Seattle Mariners.  In this interview he talks in detail about: What happens in his department His keys to success Tips on how to break in to the sports industry. Gregg Greene Mariners from Matt Crevin on Vimeo. About The Author MattRead more →

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The Psychology Of Social Sports Fans: What Makes Them So Crazy?

By on February 15, 2012 in Sports Marketing

From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to andRead more →

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Digital Advantage to the Australian Open

By on January 25, 2012 in Social Media in Sports

The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this,  has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the mostRead more →

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How to Become a Social Media Spy

By on July 26, 2011 in Social Media in Sports

Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying theirRead more →

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Social Media Marketing and Over-Saturation: When is Enough Enough?

By on May 27, 2011 in Sports Marketing

Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’.  The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messagesRead more →

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From Social Media to Traditional Marketing, Coke Maintains its Fizz

By on March 22, 2011 in Sports Marketing

Sports marketing strategies are becoming increasingly sophisticated. The days of corporations walking away satisfied after paying millions of dollars to display their logo on a team jersey are long gone.  Savvy marketers know that you to have go where the eyeballs are. Whether it be social media, digital marketing or the more traditional channels, youRead more →

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The #1 Reason You Won’t Get Hired in Sports

By on March 14, 2011 in Sports Business

  The number one reason people don’t get hired in the sports industry is “Likeability.” In other words, if you’re not likeable, if you have a chip on your shoulder, if you’re a negative person, if you talk trash about other people, or if you’re just a miserable human being all the way around, nobodyRead more →

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A Sports Marketing Success Story

By on March 8, 2011 in Sports Marketing

Sports marketing has evolved over the last few decades. It used to consist simply of a television commercial, a signboard at a televised event, or maybe a player endorsement with a chosen player wearing a company logo on a shirt.  Today, sports marketing is far more innovative and sophisticated. Sponsors want returns for their investmentRead more →

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How to Market Yourself for a Job in Sports: 3 Keys to a Killer Pitch

By on March 7, 2011 in Sports Networking

  There are many types of pitches. Some pitches are for raising money for a new company. Other pitches are designed to pique the interest of a book publisher or a movie producer. The pitch I’m going to help you with is designed to get you in front of the person who has the powerRead more →

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Getting A Degree In Sports Marketing

By on January 19, 2011 in Sports Marketing

Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,Read more →

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