Sports Business Members of U.S. Congress Urge Washington Redskins to Change Team Name Congress sent out letters to NFL commissioner Roger Goodell, Redskins owner Dan Snyder and the rest of the 31 teams in the league. The letter says that Native Americans take offense to the nickname, as they consider it a racial and derogatory slur. Two Read more →
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Tag Archives | sports sponsorship
The Top News In #Sportsbiz – 05.27.13 – 06.03.13
Written by on June 3 2013 last updated on June 3 2013 in Sportsbiz Weekly BuzzAdministrated by Sean Larson
The Top News In #Sportsbiz – 05.20.13 – 05.27.13
Written by on May 27 2013 last updated on May 27 2013 in Sportsbiz Weekly BuzzAdministrated by Bryan Mcwilliam
Sports Business ESPN Makes Harsh Sports Business Layoffs ESPN is set to make hundreds of layoffs. ‘The Worldwide Leader in Sports’ who is owned by Disney will reduce staff as well as avoid hiring for current unfilled positions. The company would not say how many jobs are being eliminated. ESPN has about 7,000 employees worldwide. Read more →
Anheuser-Busch a Sports Sponsorship Heavyweight
Written by on May 24 2013 last updated on May 24 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
St. Louis based Anheuser-Busch, the leading beer brewer in the United States – holding a 47.6 percent share of U.S. beer sales to retailers – was recently named “Sports Sponsor of the Year” at the 2013 Sports Business Awards. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers and is also Read more →
The Top News In #Sportsbiz – 05.13.13 – 05.20.13
Written by on May 20 2013 last updated on May 20 2013 in Sportsbiz Weekly BuzzAdministrated by Sean Larson
Sports Business Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013 For the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports Read more →
The Top News In #Sportsbiz – 04.28.13 – 05.06.13
Written by on May 6 2013 last updated on May 6 2013 in Sportsbiz Weekly BuzzAdministrated by Sean Larson
Sports Business Why LeBron James Could Be The Most Underpaid Athlete in Sports Despite being one of the top 1% income earners in the world, one could make a case that LeBron James could actually be the most underpaid athlete in professional sports. James earns $16 million per season, the 13th biggest salary in the NBA. Which Read more →
Turkish Airlines Teams with FC Barcelona
Written by on April 24 2013 last updated on April 23 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
Turkish Airlines has teamed with FC Barcelona in the launch of a brand new global campaign. The Wings of FC Barcelona campaign aims to unite FC Barcelona fans from all over the world and invite them to take their seat in a giant digital stadium known as Camp Nou. Turkish Airlines – which has been Read more →
The Top News In #Sportsbiz – 04.15.13 – 04.22.13
Written by on April 22 2013 last updated on April 21 2013 in Sportsbiz Weekly BuzzAdministrated by Bryan Mcwilliam
Sports Business SequentialT Captures Fan Data for Venues to Maximize Revenue SequentialT, founded in 2009 by Peter Kraft, Tracy Howe and John Kiely, captures fan data by issuing “FanIDs.” The program identifies fans at the sporting event by allowing fans to link their ticket to their FanID. The program also captures data on fans who are Read more →
National Brands Investing In Local Sponsorship in Canada
Written by on April 17 2013 last updated on April 17 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
Large national brands are investing more finances in local Canadian sponsorship every day. Brands such as Tim Hortons, BMO and Old Dutch understand that reaching out to the community really does pay dividends when it comes to their reputation and it only makes sense from a business standpoint to give back to those who purchase Read more →
The Top News In #Sportsbiz – 04.01.13 – 04.08.13
Written by on April 8 2013 last updated on April 7 2013 in Sportsbiz Weekly BuzzAdministrated by Bryan Mcwilliam
Sports Business Robinson Cano Signs with Jay-Z’s Agency New York Yankees second baseman Robinson Cano announced last Tuesday that he fired agent Scott Boras and signed with an agency led by entertainment mogul Jay-Z. Cano is the first client that Jay-Z’s new agency – Roc Nation Sports – has signed. The superstar player from the Read more →
Partnership Scoreboard Allows Companies to Analyze Value of Sponsorships
Written by on April 5 2013 last updated on April 4 2013 in Sports SponsorshipAdministrated by Sean Larson
In the world of sports today, corporate sponsorships are becoming more and more important to organizations. While sports may be a game to fans, athletes, coaches and owners will be the first to tell you that sports is a business before anything else. Franchises partner with just about every type of corporate sponsor possible, from Read more →
What is the “Sponsorship Snapshot?”
Written by on April 1 2013 last updated on March 18 2013 in Sports SponsorshipContributed by Porsche Farr
Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker room Read more →
The Top News In #Sportsbiz – 03.25.13 – 04.01.13
Written by on April 1 2013 last updated on March 31 2013 in Sportsbiz Weekly BuzzAdministrated by Sean Larson
Sports Business Justin Verlander Becomes Highest Paid Pitcher In Baseball Detroit Tigers starting pitcher Justin Verlander signed a record $180 million contract on Friday making him the highest paid pitcher in the history of baseball. Just two months ago, Felix Hernandez of the Seattle Mariners had signed a seven-year contract worth $175 million, the richest contract for Read more →
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