Mental And Physical Training – The Keys of a Champion

by Lewis Howes | February 16th, 2010 | 5 Comments »

Sports Executives Association

In order to be an elite athlete and win championships, you need to be strong both physical and mentally.

Having pure athleticism isn’t enough, as the visual and mental side of sports is the difference between sinking the last second shot to win the game, or chocking at the line and falling short of success.

This is true in your business or your career as well. Staying in great physical shape gives you the confidence you need to take on all of your challenges and projects throughout the day. And staying crisp on the mental side of things, while constantly educating yourself and your team on ways to improve your business is essential for achieving your own level of success.

Watch me try to catch my breath after a workout and share with you how the Sports Executives Association will help you achieve one of the two keys of being a champion in the sports industry.

Want to learn more about the S.E.A.? Make sure you sign up to stay informed about the launch date, and how you can get involved.

What are some other keys to being a champion? Could you fit them under one of these two keys, or can you add another key to this equation?

Sports Business Weekly Buzz

by Ben Sturner | February 12th, 2010 | No Comments »

espn360

Rebranding: ESPN360 Becomes ESPN3 In April

By David Goetzl

The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it.
ESPN has not used Web lexicon recently in referring to ESPN360 — classifying it instead as a network. In a statement, ESPN executive Sean Bratches, who oversees marketing, said the ESPN3 switch “closely aligns with the existing name convention” for ESPN channels. Expansion from the 1979 flagship began with ESPN2 in 1993.

(www.mediapost.com)

The Sports Executives Association

by Lewis Howes | February 8th, 2010 | 1 Comment »

The Sports Executives Association is coming soon. Many of you have asked for more information, and emailing me about the release date. It’s coming soon, and I wanted to thank you for your patience.

I don’t want to spoil all of the goods by sharing with you every last detail, but I wanted to share with you this brief video to prepare you for the launch.

If you have not already signed up on the list to hear about the official launch date, make sure you sign up here and I will be sending out information over the next few weeks.

Sign up to receive more info for the Sports Executives Association here.

Sports Business Weekly Buzz

by Ben Sturner | January 15th, 2010 | 1 Comment »

Haiti In Rubble: Marketers, Aid Groups Rush To Help

By Karl Greenbery

Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic.
The General Motors Foundation has donated $100,000 to the American Red Cross relief fund to help Haiti. GM also has provided a direct web-link that its employees can use to contribute personally to the Red Cross disaster fund. The company says its 10-year-old GM Global Aid has facilitated over $15 million in donations for disaster relief worldwide.
Wireless customers of AT&T can send $10 donations to the Red Cross International Relief Fund from their mobile devices by typing the word HAITI and sending it to 90999. AT&T says all money donated will be passed on to the Red Cross.
ConAgra has donated $100,000 to the ARC. The gift is in addition to ConAgra’s membership in the ARC’s Annual Disaster Giving Program, a commitment of $1 million over five years, per the ARC.
TD Bank is donating $100,000 to the Red Cross to support the earthquake-relief efforts. Kraft has given $25,000 to the ARC.

(www.mediapost.com)

Sports Business Weekly Buzz

by Ben Sturner | January 8th, 2010 | No Comments »

ESPN 3D to show soccer, football, more

Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network.
ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa vs. Mexico, ESPN and ABC Sports president George Bodenheimer announced.

(www.espn.com)

Sports Business Weekly Buzz

by Ben Sturner | December 25th, 2009 | No Comments »

TV Revs: ’09 Down 22%, Rise Predicted in ’10

By Wayne Friedman

BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion.
The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s $20.1 billion mark.
TV stations reached an all-time ad revenue record in 2006, when it was at $22.8 billion.
BIA says 2011 will see negative growth again — in part because it is a non-Olympic, non-political year.
BIA estimates by 2013, stations will only inch forward to $16.4 billion; however, it notes that TV stations have not been at such levels since the mid-1990s.

(www.mediapost.com)

Selling Tickets to the Family

by Bill Guertin | December 21st, 2009 | No Comments »

jbrownell Nothing is quite as powerful or as meaningful to a prospect as the benefits of ticket ownership for their children. Talk about the benefits of tickets to them personally, and many will say OK… but talk to them about the benefits related to their children, and suddenly the purchase becomes much more personal and emotional. Parents will often do WAY more for their children than they’ll do for themselves.

What kinds of things can you talk about regarding season tickets that can relate directly to a prospect’s family? Here are a few examples:

Sports Business Weekly Buzz

by Ben Sturner | December 11th, 2009 | No Comments »

Gatorade Drops Tiger (the Drink)

By Kenneth Hein

After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months.

(www.adweek.com)

What to Say When Your Prospect Says, “Call Me Back Later”

by Bill Guertin | December 4th, 2009 | No Comments »

JasonNicholls You have a prospect who’s genuinely interested. They’re asking all the right questions, and you’re responding perfectly. All seems to be going well, and it looks like you’re about to close the deal.

All of a sudden they say, “I’ve got some other pressing things that are going on right now, so I have to go… but I have all your information, and I’ll call you back later.”

ARGGH! What happened?

Interview with Corky Truin of the Seattle Seahawks

by Matt Crevin | December 2nd, 2009 | No Comments »

This week’s Voice of the Box interview is with Corky Truin, team photographer for the Seattle Seahawks. Corky discusses what its like to bring his two passions of photography and sports together. Learn some helpful tips on how to break into sports photography while gaining insight into this specialized role within the NFL.