America is a uniquely sports-enthused nation. The entire industry — participation, television viewing, and sports attendance — has an estimated worth in the range of $70 billion per year. About 40 million people in the US will play at least one game of softball each year; far more will take aim at a basketball rim….
Tag Archives | Sports Business
Athlete Branding – Develop a Memorable and Powerful Brand
In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably competitive. Successful athletes are a dime…
Top Sporting Events You Do Not Want To Miss In 2016
2016 will showcase a range of highly anticipated sporting events all around the world. We’re sure you’d like to plan around these events, and as far in advance as possible. From cycling to the Olympics, it’s going to be an action-packed year in the sports industry. The Most Anticipated Sporting Events in 2016 That said,…
5 Ways an Agent Can Guide an Athlete to the Right Endorsement
It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent. However, it definitely shouldn’t be all a sports agent is interested in. Not all endorsements are created equal. How…
How Athletes Are Making Big Money With Product Endorsement
Some of the biggest marketing campaigns are being put out with the help of world famous athletes. Brand endorsement deals have been a common practice for many years now, and many of them are bringing athletes good earnings. You probably already know how a product endorsement looks, since we are being bombarded with them on…
“Take Me Out To The Ball Game” Becoming Big Business
Three decades ago a friend of mine took his girlfriend on a scenic tour of what you would call the “Rust Belt” – cities that were once powerhouse industrial towns in the east-central part of the country. Only their tour of Cleveland, Detroit, Detroit, Pittsburgh, and Philadelphia was not about steel mills or any other…
RosterBot Solves Your Rec League Management Issues
When you think about it there are millions of people who each make sports great in their own way. Fans make up most of that population, but there are also players, trainers, reporters and announcers. Then there are the men and women who make up the foundation of our favorite franchises – coaches and management….
From Athlete to Entrepreneur: 7 Tips
Starting a business is never an easy task. It takes a lot of intense planning, execution of your strategy and little bit of luck to create the kind of business that you can build your life around. We know that businesses fail at an exceedingly high mark, reported at anywhere from 50-90%. Due to this…
5 Steps to Transition from Athlete to Entrepreneurship
When the time comes for an athlete to move from the playing field to the boardroom, lots of questions arise: “What career path should I follow? What am I best suited to do given my unique traits as an athlete? How will I find professional fulfillment?” After a successful stint as a student-athlete at the…
Bracing for Charger Departure, San Diego Padres Bolster Roster
The last few weeks have seen some significant changes in on-field personnel for the San Diego Padres. A.J. Preller’s August arrival was clearly the beginning of a paradigm shift in the organization, one that’s quickly putting new faces in the dugout. The resulting surge in season ticket sales has been cause for optimism throughout the…
Manchester United’s Business Model
Sir Matt Busby has said at Manchester United, they strive for perfection – and if they fail to attain that, they “might just have to settle for excellence.” Manchester United and Their Business Model Manchester United manage and operate their business as one single reporting segment, which is to say they view themselves as operating…
Contemplating a Sports MBA? Just do it.
A Masters of Business Administration is a very useful degree in the sports industry. There are many career paths within the industry that require an MBA in order to be successful, and a concentration in Sports Management shows your dedication to the industry. You want to leave your mark and make an impact worth remembering;…