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Sports Fan Engagement From Vancouver to Melbourne [VIDEO]

Meet Ryan McKee.  He is the Fan Development Manager for Essendon Football Club in the Australian Football League.

I first met Ryan just over a year ago when we presented together at an event hosted by the Canadian Sport Center Pacific on the impact of social media in sports.

Back then, he was the Marketing Manager for the Vancouver Whitecaps FC (MLS). Just under a year ago, Ryan made the decision to take his sports business career clear around the world when he landed his new role in Melbourne, Australia with Essendon FC.

During this video interview, Ryan and I discussed:

  • Why he made the decision to leave North America to work in Australia
  • The process he went through to land his job as Fan Development Manager with Essendon FC
  • Why marketing to fans in Melbourne is different than anywhere else in the world
  • Advice he would give to others looking to break into the sports industry

Sports Fan Engagement – Ryan McKee Interview

Have you ever considered working with a sports team outside of your home country? Interested in knowing more about how Ryan was able to do it?  Leave your comments/questions below!

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4 Responses to Sports Fan Engagement From Vancouver to Melbourne [VIDEO]

  1. JasonDukinfield May 22, 2012 at 9:23 pm #

    Great video. Im from Sydney, Australia and I really like our advice regarding breaking into the industry. Cheers.

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