I first met Ryan just over a year ago when we presented together at an event hosted by the Canadian Sport Center Pacific on the impact of social media in sports.
Back then, he was the Marketing Manager for the Vancouver Whitecaps FC (MLS). Just under a year ago, Ryan made the decision to take his sports business career clear around the world when he landed his new role in Melbourne, Australia with Essendon FC.
During this video interview, Ryan and I discussed:
- Why he made the decision to leave North America to work in Australia
- The process he went through to land his job as Fan Development Manager with Essendon FC
- Why marketing to fans in Melbourne is different than anywhere else in the world
- Advice he would give to others looking to break into the sports industry
Sports Fan Engagement – Ryan McKee Interview
Have you ever considered working with a sports team outside of your home country? Interested in knowing more about how Ryan was able to do it? Leave your comments/questions below!