HootSuite Sponsors Sports Networker Summit in NYC

by Lewis Howes | November 19th, 2009 | No Comments »

hootsuite

The NYC Sports Networker Summit and HootSuite.com have teamed up to make the #NYCSports Summit an even greater event!  HootSuite will feature a live Twitter feed streaming during the event. They will also be covering how to market and measure your social media efforts online.

HootSuite, the professional Twitter client, allows users to manage their entire Twitter experience from one easy-to-use interface. With HootSuite, users can manage multiple Twitter profiles with multiple editors on each, schedule tweets, track statistics, RSS their content, and more. Vertical columns and drag-and-drop functionality contribute to HootSuite’s intelligent, intuitive layout. HootSuite makes it possible for users to schedule updates to Facebook, LinkedIn and Ping.fm, and manage Twitter lists.  Since launching in late 2008, HootSuite has become one of the world’s most popular Twitter clients.  Watch this cool video tour of HootSuite below:

Along with HootSuite becoming involved in the event, there are a few other reasons why it is crucial to attend (check out the video below). Take this opportunity to connect with some of the top sports executives on the planet.

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Pro Athlete Social Media Endorsements: Bubba Watson

by Amy Martin | November 18th, 2009 | No Comments »

bubba watson

Recently Digital Royalty brought clients Discount Tire and PGA Tour player Bubba Watson together to create a social media endorsement built on natural integration. The results?  Positive sentiment, engagement and conversion. Still intrigued? Case studies like the one in the video below will be presented by co-host Digital Royalty at the 2009 Sports Networker Summit in NYC.


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Athlete Web Design with Tim Evans

by Lewis Howes | November 16th, 2009 | No Comments »

Tim EvansI am constantly amazed at the lack of presence a number of high level professional athletes have online.  Many of the players are missing out on a bigger opportunity to have a great website, and drive fans to their hub, however, a lot of them don’t even own their domain name.   I’ll share more reasons on this in a later post.

Athletes, in general, seem to not care about web design, owning their domain name, or branding their image online.  Do you agree or disagree on this?  Let me know your thoughts on who is doing it right, and who is doing it wrong online.   I’ll let you tell me what you think they are missing out in the comments section below.  Check out what Tim Evans from Athlete Web Design has to say in this video, and make sure you check out his site to see what he has done for other pro athletes.

athlete designWant to learn more?  Athlete Web Design works with athletes and sports professionals to build custom designed websites to build and promote an online brand.  Check out how they could help you here, or follow them on Twitter and Facebook.

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Sports Networker Summit – NYC

by Lewis Howes | November 12th, 2009 | No Comments »

The Sports Networker Summit – NYC  is being held December 7th at the Roger Smith Hotel.

This exclusive event has limited seating available and will feature some of the brightest minds in the sports industry.  (Twitter hashtag for this event is #NYCSports)

Your Hosts:

Lewis HowesLewis Howes is the founder of the Sports Executives Association and SportsNetworker.com which helps him connect sports executives around the world both online and through live events.  Lewis is a previous two sport collegiate All-American, and is also the NCAA All-Division Record Holder for the most receiving yards in a single football game (418 yards, currently an unofficial World Record. Read the full bio here.

Amy MartinAmy Martin is the founder of Digital Royalty, a Digital Integration and Social Marketing agency, focused on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe.  Current clients include Shaquille O’Neal, UFC, White Sox and other sports, athletes, entertainment and corporate brands.  Read more about Amy here here.

Featured Guest Speakers:

bill rasmussenBill Rasmussen’s entrepreneurial daring led to the world’s first 24-hour cable television network, ESPN, where he pioneered such innovations as “SportsCenter,” wall-to-wall coverage of NCAA regular season and “March Madness” basketball, and NFL draft coverage. He broke the advertising barrier to cable television by signing Anheuser Busch to the largest cable TV advertising contract ever. Rasmussen founded “The Worldwide Leader in Sports” in 1979. He has been called “The Father of Cable Sports” by USA Today (September 1994).  Read his full bio here.

tom jollyTom Jolly is the senior sports editor for the NY Times.  He is part of a major news publication that is adjusting to the “difficult market” and to the needs of the readers by developing multiple online and mobile platforms and integrating social media everywhere.  Learn more about Tom here.

Ben Sturner

Ben Sturner is the founder and CEO of Leverage Agency.  Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: “Jimmy Kimmel Live,” AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands.  Read more here.

michael diLorenzoMichael DiLorenzo is the Director of Social Media Marketing & Strategy for The National Hockey League.  After 18 months as its Director of Corporate Communications, DiLorenzo (@umassdilo) was recently named director of social media marketing and strategy for the National Hockey League (@NHL). He is now responsible for activating NHL fans through social media services such as Twitter, Facebook and MySpace.

brian cubanBrian Cuban is an attorney for Mark Cuban Companies and nationally recognized speaker in the areas of social media and hate speech on the internet.  He writes extensively on these subjects on his widely read blog, The Cuban Revolution.  Brian recently made international headlines when he took on social media giant Facebook with regards to hate speech on their site.  He has appeared on Fox News and has been invited to speak at numerous prestigious locations.

jim bankoff

Jim Bankoff runs all aspects of SB Nation, the fastest growing online sports network.  SB Nation boasts over 220 individually branded, fan-centric web communities, each focused on a specific professional or college team, league or sport.  A fifteen year veteran of the online industry, Jim developed and led dozens of the most popular websites on the internet including AOL.com , Mapquest, Moviefone, AOL Music, Netscape and AOL Instant Messenger (AIM) as an Executive Vice President at AOL. He initiated and oversaw the drive to open up AOL’s content and services onto the web and was the first executive of a major portal to embrace professional blogging with his acquisition of Weblogs Inc. and development and leadership of sites such as TMZ, Fanhouse, BloggingStocks and Engadget.

Drew Cloud

Drew Cloud is currently the Vice President of Ticket Sales, Service & Retention for Madison Square Garden Sports, overseeing the efforts for the New York Knicks (NBA), Rangers (NHL) & Liberty (WNBA).  Cloud now has now spent 15 plus years in the industry and developed a well-rounded background, featuring roles in the sports marketing world with International Sports Marketing and Major League Baseball Alumni Assoc., marketing partnerships and ticket sales with the Tampa Bay Devil Rays (MLB) and Tampa Bay Mutiny (MLS) and most notably sales management and leadership roles with the Phoenix Suns (NBA), Mercury (WNBA) and US Airways Center.Lou Hernandez

Lou Hernandez is the director of public relations for the Chicago White Sox.  In his role, Hernandez is responsible for philanthropic, business and marketing communications for the Major League Baseball organization, along with publicity for player charitable initiatives and off-the-field efforts, and most recently the team’s social media efforts.

The Summit will focus on these main sports and social media topics:

1:30  Opening Session

Opening remarks with Lewis Howes and Amy Martin.

1:45  Sports Sponsorships and ROI

Learn how social media is playing a role in sports sponsorships and innovative ways to measure the value.

2:30  Ticket Sales, Service, and Retention via Social Media

Tips on how to increase tickets sales, fan loyalty and retention via social media channels.

3:00  Converging Social Media and Traditional Media

Identify ways to leverage your influence and increase exposure by converging all mediums.

3:50  Social Media Marketing and Measurement

The keys to increasing brand awareness, acquiring new fans and measuring your social media efforts.

4:50  Closing Session

Closing remarks and final thoughts from Lewis Howes and Amy Martin.

5:00  Open Networking

______________________________________________________________________

Additional speaker announcements and Summit information will be made soon for this elite Sports Networker Summit – NYC event.  We have limited sponsorship opportunities for this event: contact lewis (at) sportsnetworker (dot) com to learn more.


Register today to ensure your spot, only 80 seats are available. We look forward to seeing you December 7th!

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The Power of Social Media Giveaways

by Sam Taggart | November 11th, 2009 | 2 Comments »

jalen rose“In full disclosure, Jalen Rose is a VaynerMedia client. We are assisting him in growing and diversifying his brand online, primarily through the use of social media.”

Yesterday, former 14 year NBA veteran and current ESPN analyst, Jalen Rose, launched a giveaway on Facebook and on Twitter. He will give one winner a signed basketball and personalized video message. The contest ends on Friday at 11AM EST/2PM PST.

We have seen social media giveaways in sports before. Last NBA season, Shaq and Paul Pierce both gave away tickets to fans via Twitter. This season, OchoCinco tried to get around the NFL’s social media restrictions by giving away tickets to Twitter followers. And a few months ago, the New York Jets gave away 39 pairs of tickets to Twitter followers for their final preseason game against the Philadelphia Eagles.

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Redefine Your Passions

by Tyler Johnson | November 11th, 2009 | No Comments »

Alex PylyshynWe hear it in sports business all the time. Passion. It seems to go hand in hand with sports and it’s paralleled in business.  You see it on resumes and ad campaigns.  Dictionary.com defines passion as a strong or extravagant fondness, enthusiasm, or desire; and though it’s a noun to be effective in your career it must be more of an adverb.  And by that I mean, it has to have action!

Everyone I know has a passion for something.  However, it is a lot easier to say than to perform.  I tend to believe passion is something to be seen and not heard.  Think of people you know who have a great passion for what they do, I’m guessing they don’t walk around talking about it much.  I try to surround myself with people who live a passion, and don’t just preach one.  It is much easier to learn from those who live a passion.  The details and what helped them achieve their successes will be prevalent.

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4 Ways To Break Into Sports by Adding Value

by Lewis Howes | November 10th, 2009 | 8 Comments »

value in sportsHere is the deal.  I am getting a number of emails, phone calls, tweets, etc from people who are having problems in advancing their career or even getting getting a job in sports.  It’s tough, I get it.  However, relationships are the most powerful thing you can develop in the sports industry (or any industry for that matter).

Let me make this simple.  Most of the time it does NOT matter how smart you are, talented you are, or how much experience you have.  However, it does matter WHO you know, and more importantly WHO knows about what you have to offer.  Think about it.  We stay loyal to those we know, like, and trust… even if someone is better than another person at a certain skill.  It is all about the RELATIONSHIPS!!!

You must add value to others.  Period!  Watch my quick video about 4 easy ways to add value to sports professionals to ensure you get a job in sports.

What do you think?  Are there other ways you can add value to sports professionals and your network?  Leave a comment below as I would love to see your ideas.

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Social Media Report Card – The NBA

by Sam Taggart | November 9th, 2009 | 8 Comments »

Keith AllisonOver the next four weeks, I am going to write about the social media presence of the four major sports: the National Basketball Association, the National Football League, the National Hockey League, and Major League Baseball. Over the past year or so, each league has adopted social media in its own way, and each league has had varying degrees of success. I will grade each sport on its visibility across social media platforms, as well as content, fan engagement, and player involvement. This week, we’re talking basketball.

Visibility: B

The NBA operates powerful accounts on Facebook, Twitter, and YouTube, the three largest social media platforms at this time. On Facebook, the NBA has nearly 1.7 million fans. On Twitter, they have over 1.5 million followers. And on YouTube, the league has just under 13 million channel views and 163,000 subscribers. The NBA gets high marks for operating well-known and well-trafficked accounts across these platforms. The reason I’m giving the league a ‘B’ and not an ‘A’ is because they have failed to utilize emerging platforms that can provide incredible value for them (e.g. Ustream.tv, DailyBooth). Imagine if the league embraced live video streaming. What if David Stern did weekly live Q&A’s with fans, or if season ticket holders could talk with their team’s owner once per month? With the massive potential of these lesser-known platforms, the NBA could do wonders.

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Salesman Calling!: Where People Answer Their Cell Phones

by Bill Guertin | November 6th, 2009 | 1 Comment »

kiwanjaWhat’s the strangest thing someone has said to you as they’ve answered a call from you on their cell phone?

Sports ticket sales professionals call thousands of prospects a day, and many times we catch people in strange, awkward, or questionable situations. Here are some of the best examples of responses from sales prospects during actual calls that sports ticket sales reps have made to people on their cell phones:

“I’m on a treadmill right now.” (out of breath)

“I’m going into a CATscan.” (Aren’t you supposed to leave those cell phones outside?)

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