About John Huckle

Sports fan. Marketing professional. A Left brain strategic thinker, a right brain concept developer. A professional who instinctively knows how to harness people in service of a great idea. Currently open to opportunities in the business of sport - locally, nationally, or internationally - adding value by contributing innovative ideas to help grow the business.

Author Archive | John Huckle

Long-Form Conversations: Perfect Marriage of Twitter & Sport?

By on June 13, 2013 in Social Media in Sports

As the Boston Bruins punched their ticket for the NHL Stanley Cup Finals this past weekend, TV commentators quickly reminded viewers about how close they came to elimination at the hands of the Toronto Maple Leafs in the Conference Quarter-Finals. Without question, Game 7 was the most dramatic contest of the entire Playoffs. Surprisingly, aRead more →

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How Jersey Sponsorship Will Penetrate the Big 4 Sports

By on June 6, 2012 in Sports Sponsorship

Potential Jersey Sponsorship in the Big 4 Sports         A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)Read more →

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Will Social Media Kill Sports Radio?

By on March 28, 2012 in Sports Media

So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. In fact, 81% prefer the Internet for their sports news, period. This is radio,Read more →

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