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Author Archive | John Huckle

Long-Form Conversations: Perfect Marriage of Twitter & Sport?

Written by on June 13 2013 last updated on June 13 2013 in Social Media in Sports
Contributed by John Huckle

As the Boston Bruins punched their ticket for the NHL Stanley Cup Finals this past weekend, TV commentators quickly reminded viewers about how close they came to elimination at the hands of the Toronto Maple Leafs in the Conference Quarter-Finals. Without question, Game 7 was the most dramatic contest of the entire Playoffs. Surprisingly, a Read more →

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How Jersey Sponsorship Will Penetrate the Big 4 Sports

Written by on June 6 2012 last updated on June 6 2012 in Sports Sponsorship
Contributed by John Huckle

Potential Jersey Sponsorship in the Big 4 Sports         A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers) Read more →

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Will Social Media Kill Sports Radio?

Written by on March 28 2012 last updated on March 28 2012 in Sports Media
Contributed by John Huckle

So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. In fact, 81% prefer the Internet for their sports news, period. This is radio, Read more →

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