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3 Strategies Smart Sports Teams Use to Boost Sales

With so many other forms of entertainment competing for fans’ attention these days, teams need to offer more than just bobbleheads and dollar dog nights to boost sales of tickets and merchandise. Sports marketers and operations directors recognize they must offer fans unique, personalized experiences to entice them to come back. Here are three strategies…

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What’s Fueling Economic Growth In Sports Business?

America is a uniquely sports-enthused nation. The entire industry — participation, television viewing, and sports attendance — has an estimated worth in the range of $70 billion per year. About 40 million people in the US will play at least one game of softball each year; far more will take aim at a basketball rim….

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Pricey Homes of Famous NFL Players

The Barclay’s Premier League, also known as England’s top-flight soccer league, features some of the wealthiest athletes anywhere in the world. According to the most recent annual list of Britain’s wealthiest footballers as released by goal.com, the top of the list is made up of Wayne Rooney, Michael Owen, Ryan Giggs, and Steven Gerrard. Their…

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Athlete Branding – Develop a Memorable and Powerful Brand

In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably competitive. Successful athletes are a dime…

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athlete endorsement

5 Ways an Agent Can Guide an Athlete to the Right Endorsement

It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent. However, it definitely shouldn’t be all a sports agent is interested in. Not all endorsements are created equal. How…

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How Software Influences Your Success In A Sports Career

Working in the world of sports is a complicated proposition. To begin with, you can’t do it just for the love of the game. Yes, it helps to be passionate about the sports you work with, but the nuts and bolts of what you do day in and day out is actually more important. You’ll…

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How Athletes Are Making Big Money With Product Endorsement

Some of the biggest marketing campaigns are being put out with the help of world famous athletes. Brand endorsement deals have been a common practice for many years now, and many of them are bringing athletes good earnings. You probably already know how a product endorsement looks, since we are being bombarded with them on…

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travel big business

“Take Me Out To The Ball Game” Becoming Big Business

Three decades ago a friend of mine took his girlfriend on a scenic tour of what you would call the “Rust Belt” – cities that were once powerhouse industrial towns in the east-central part of the country. Only their tour of Cleveland, Detroit, Detroit, Pittsburgh, and Philadelphia was not about steel mills or any other…

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Why NFL Teams’ Business is Our Business

Are you ready for some football? Well maybe not yet, but attending NFL games and rooting for your local or favorite NFL teams occupies most of the fall. Fans across the country gather on Sundays to watch and hope their team is victorious. Football is a way of life for many major cities and smaller communities….

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Five Obtainable High Paying Sports Jobs

Most people’s primary reason for wanting to get involved in the sports industry is passion (an adjective that Kristi Dosh says is the most overused cover letters and resumes) and of course money. If you want to make a substantial amount of money doing a job you love take a look at the following list of these…

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Rising Stars In Sportsbiz In 2014

We asked you to tell us on Facebook who you thought was destined for greatness in the Business of Sports (Sportsbiz) heading into 2014. The responses we received varied from current students to young professionals currently working in sports. And, even though we know that this is not an exhaustive list, these are some of…

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The Top News In #Sportsbiz – 12.30.13 – 01.06.14

This week in #SportsBiz focuses on the use of Snapchat by NFL teams as a marketing tool, the most impactful sports happenings of 2013, why the NFL fined Marshawn Lynch, cheap BCS championship tickets and more! Get your fix of the latest in #SportsBiz below. Social Media In Sports NFL Teams Use Snapchat As Marketing…

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