Graduating from your undergraduate institution in April or May and want to break into the business of sports (particularly in the representation of athletes) but have no idea where to start? Here’s a list of options. There is no “right” path to success, but the following list provides some insight into ways that you can better prepare yourself for the life as a sports agent and possibly get your first foot through the door.
1. Don’t stop learning. Have you taken the LSAT or GRE? If not, it may be too late to take either standardized test in order to be admitted into a law school or masters program this Fall. If you have taken one of the 2 tests, you may want to consider getting a graduate/law degree. For one, the NFL requires that you have one if you wish to be certified by the players’ association. But even if you just want to focus your practice on basketball, baseball, or some other sport, the knowledge, tools, and connections you will gain from a masters program or law school are very valuable in this field. My own two cents – Go to law school and see if the school allows you to take some out-of-law classes like Sport Marketing.
Time buy would move AVP to ESPN and ABC
(This is a guest article by Cord Pereira)
(This is a guest article by Stephen Lombardo)
Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service.
I’ve decided to take a detour from writing about current issues and events surrounding sports 
Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world, with more than 36 million domains under its management.
I am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback. “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for a fullback or tight-end.” Tebow recently stated that all he wants is a chance to prove himself as a quarterback at the next level. He will be given that chance, but even if he does not succeed in that position, he will still make enough money to support his lifestyle for the rest of his life.
As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush. Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers care to envision. Global events such as the Olympics and World Cup will fuel the fire, as they have in the past, but this time the battleground may be waged on a relatively new frontier: social media.
