Let’s not sit around and cry about it! I understand it’s their profession, they care deeply about it. But once you get eliminated from the NBA playoffs you can’t just sit around and sulk. You have to get back up and make your fans care about you still and your team relevant during the restRead more →
Tag Archives | Sports Marketing
Sports Business Why LeBron James Could Be The Most Underpaid Athlete in Sports Despite being one of the top 1% income earners in the world, one could make a case that LeBron James could actually be the most underpaid athlete in professional sports. James earns $16 million per season, the 13th biggest salary in the NBA. WhichRead more →
Sports Business SequentialT Captures Fan Data for Venues to Maximize Revenue SequentialT, founded in 2009 by Peter Kraft, Tracy Howe and John Kiely, captures fan data by issuing “FanIDs.” The program identifies fans at the sporting event by allowing fans to link their ticket to their FanID. The program also captures data on fans who areRead more →
Athletes love to eat, right? I wrote a on Hot Dogs so I am truly honored and excited to write an article on the marketing of athletes at concession stands and the possibilities that sports brands have to now combine their lovable athletes with something they truly would like to market: FOOD! With the Pittsburgh Steelers launchingRead more →
It is finally April and soon the attention of the golf world will be on Augusta National, and the Masters. Many golfers would choose the Masters as their favorite tournament, and many golf fans feel the same way. But what is it that makes the Masters so special? What is it that makes it suchRead more →
Sports Business Robinson Cano Signs with Jay-Z’s Agency New York Yankees second baseman Robinson Cano announced last Tuesday that he fired agent Scott Boras and signed with an agency led by entertainment mogul Jay-Z. Cano is the first client that Jay-Z’s new agency – Roc Nation Sports – has signed. The superstar player from theRead more →
March Madness has spilled over into April and we’re down to the Final Four. Wichita State – who came into the tournament as a number nine seed – is shocking the college hoops world and are set to take on tournament favorite Louisville. Michigan – who came from behind late in the game against KansasRead more →
What happened to the bad guys?! The Miami Heat have lost. 27 W’s in a row, though. The 2nd longest regular season winning streak of all time. It doesn’t mean anything unless they win the title (which they will) but it sure would be a nice sidenote to this season to go along with theRead more →
Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker roomRead more →
Sports Business Justin Verlander Becomes Highest Paid Pitcher In Baseball Detroit Tigers starting pitcher Justin Verlander signed a record $180 million contract on Friday making him the highest paid pitcher in the history of baseball. Just two months ago, Felix Hernandez of the Seattle Mariners had signed a seven-year contract worth $175 million, the richest contract forRead more →
Sports Business Fox Sports Buys Rights to New ‘Big East’ It was announced earlier this month that the Big East division would become a newly named division and have teams break away from it. For the time-being the media is calling it the old Big East. The new Big East division will feature the ‘CatholicRead more →
Guest post by Jenna Smith Sports marketing is one of the most successful ways to bring in business and capture a casual passerby’s eye. You need only look at how popular and anticipated the commercials for The Big Game (that football one that people go crazy over but we can’t say the name of becauseRead more →
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