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3 Super Bowl Marketing Wins for Athletes

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

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The Mobile Marketer’s Guide to NFL Fans (INFOGRAPHIC)

With the Super Bowl fast approaching, you could say this is prime time for the NFL both on the field and off it for marketers. That’s because NFL fans in particular are passionate about their teams, and their phones. Mobile devices are creating new opportunities for brands to connect with specific audiences. ThinkNear recently looked at the…

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Madden NFL 25’s Super Bowl Prediction

If you’ve wondered how a video game can predict the outcome of a Super Bowl, you’re not alone. The Madden franchise has been remarkably accurate in its predictions. In eight of the ten years EA Sports has been running the simulation, the video game franchise has picked the correct winner, often times with a decent…

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The Top News In #Sportsbiz – 01.20.14 – 01.27.14

This week in #SportsBiz focuses on the business behind the Super Bowl as well as ticket sales for Sochi Winter Olympics and Notre Dame’s new partnership with Under Armour. Check it out below. Sports Business Super Bowl or Snow Bowl? The NFL could change the time or date of next weeks Super Bowl XLVIII in…

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Super Bowl History: Iconic NFL Championship Moments & Memories

Who amongst us doesn’t enjoy a thrilling Championship battle? Those moments in time captivate and entertain us and they can also add a few bucks to our wallets. That is never more prevalent than when the Vince Lombardi Trophy is on the line – the excitement level always ramps up exponentially on Super Bowl Sunday….

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The Top News In #Sportsbiz – 01.06.14 – 01.13.14

This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site,  the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below. Sports Technology Video Editing For Action…

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Intuit And Bill Rancic Surprise A Small Business

Someone once said “When you do what you love, you never work a day in your life.” Small businesses everywhere are owned and operated by passionate people that have turned what they love into a job.  Intuit is here to give a small business the big spotlight. Intuit values small business A few months ago,…

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New Technology: What Second Screen Viewing Means for Sports Business

People are dependent on new technology like smartphones and tablets in everyday life; it’s no secret that this attachment bleeds into watching television. Smart devices make it easy to add a second screen to whatever you are watching, allowing you to keep up with everything being talked about with regard to the event. This is especially…

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The Top News In #Sportsbiz – 09.16.13 – 09.23.13

This week’s top news in the #SportsBiz includes Orlando City Soccer eyeing a spot in Major League Soccer.  Other news includes Fox holding a Super Bowl ad contest, fantasy sports proving to be a viable business, Toyota and NASCAR holding a tweet race, and Manchester United cashing in on sponsorships.  Read on. Sports Jobs Orlando…

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PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women

At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women.  PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…

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Ravens Make Joe Flacco Highest Paid Player in NFL History

One month after leading the Ravens to a Super Bowl win over the San Francisco 49ers, Baltimore Ravens quarterback Joe Flacco is set to sign a contract valued at $120.6 million over six years. The contract, which will pay Flacco over $20 million per year, will make him the highest paid player in NFL history….

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Super Bowl XLVII Snubs

Super Bowl Sunday is the most glamorized sporting event of the year, and the hype leading up to the game is maximized. Those players participating in the game have more physical and mental preparation than any other game of their careers, along with a much bigger media spotlight. But in the end, it is still…

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