Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their target, a spy can collect valuable information.
As a social media marketer, my job is similar to being a spy. On each project my goal is to gain trust. Before I can I need to learn everything I can about them. Here are tips to becoming an expert social media spy.
1. Find Your Target
This first step is the leg work. You need to identify what community you want to target. This could range anywhere from a group on LinkedIn to a particular blog that focuses on a specific topic. [click to continue…]
www.bluefountainmedia.com Dmitriy Gamarnik is a marketing analyst for Blue Fountain Media. He is passionate about two things – sports and marketing. Sports have been a big part of Dmitriy’s life since he learned to crawl. When he isn’t keeping up with the industry and providing top notch analysis in New York City, he works on his golf swing and coaches basketball in his home town of Plainsboro, NJ.
With a new NBA Champion being crowned in the Dallas Mavericks, not only does it mark the end of a long and exciting NBA season, but it also marks the beginning of the off-season. While the off-season provides an opportunity for players to rest (with a few exceptions. See Kobe Bryant.) and a chance for fans to turn their attention to other sports like baseball, social media and the digital space provides no such downtime.
3 years ago, the arrival of the off-season meant that sports executives and teams could begin preparing for the following season. Sales executives prepped for season ticket renewals, sponsorship teams organized marketing and promotional assets, and team news turned its’ attention toward the NBA draft and the pre-season. Fast-forward to the present though and you will see a bigger picture growing. [click to continue…]
Joseph is the Social Media & Marketing Solutions Manger at GAGA Sports & Entertainment where he works with professional sports teams, including the Lakers, Clippers, and San Francisco 49ers, where he develops engaging content as well as social media and digital strategies to help teams better understand and engage their fans.
Read more from Joseph and follow him on Twitter.
“All good things come to an end.” Those words couldn’t be any more true.
With Facebook investors looking toward an exit and an expected IPO sometime early next year, the casualties from Facebook not only include a multitude of social networks and startups, but very soon, Facebook developers.
While it may be a little premature to write off the future of Facebook developers, the signs are there that their door is closing.
Only A Matter of Time
When Facebook first started, they were on the outside looking in when it came to making money. While Facebook was laying the groundwork for their social network, other companies moved in and enjoyed the spoils of Facebook’s hard work. Social gaming companies like Zynga took full-advantage of a potentially limitless distribution network and market and turned themselves into a multi-billion dollar company. [click to continue…]
Joseph is the Social Media & Marketing Solutions Manger at GAGA Sports & Entertainment where he works with professional sports teams, including the Lakers, Clippers, and San Francisco 49ers, where he develops engaging content as well as social media and digital strategies to help teams better understand and engage their fans.
Read more from Joseph and follow him on Twitter.
The single most-powerful mental exercise for achieving sports career success is visualization.
This is how Harvey Mackay, author of the classic, best-selling business book, Swim With The Sharks, describes visualization:
“I came to realize that fantasizing, projecting yourself into successful situations, is one of the most powerful means there is to achieve personal goals.”
So, how do you do it? You start with the end in mind.
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
Has anyone noticed that mostly thin coaches win Super Bowls? Among the greats are Tom Landry, Joe Gibbs, Dick Vermeil, Tony Dungy, Mike Tomlin, and Jon Gruden.
Now, take a look at a few of the heavyweights in the league, both current and former: Andy Reid, Rex Ryan, Eric Mangini, and Mike Holmgren.
What’s the point? Just take note that if your team’s head coach is abundantly overweight, your team might not be making an appearance anytime soon at the Super Bowl. When Bill Parcells and Mike Holmgren won their championships, they were much leaner but still the heaviest men to win the title. This, of course, is not a hard and fast rule because we all know that thin NFL coaches lose too.
On a more serious note though, I want to present a couple of ideas on the seemingly increasing weight issues of NFL coaches and why they need to stand up and pay attention.
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end.
If you enjoy sports, sales, meeting people, creative challenges, a fast pace, and travel, sports marketing may be what you’re looking for. [click to continue…]
We’re just two weeks into 2011, yet between NBA trade rumors, the BCS National Championship game, and the NFL Playoffs, we’ve already experienced a lot of excitement. Here are some of my early favorite tweets from the world of sports in 2011.
Blake Griffin, Professional Athlete, LA Clippers (@blakegriffin)
“I know everyone is saying this but have a safe new years don’t drink and drive… and please don’t drink and tweet!” – Dec. 31, 2010
Why Included: Good to see the young man recognize that driving isn’t the only thing that can get you in trouble after consuming alcohol. Also, have you seen Griffin’s top 10 dunks? NASTY!
Darren Rovell, Host of “Sports Biz With Darren Rovell, CNBC (@darrenrovell)
“I know they’re supposed to impartial, but sponsor Tostitos has to be rooting for a coach named Chip” – Jan 10, 2011
“Nike: Oregon’s neon socks from last night’s game are not available @ retail. Sorry to disappoint the THREE of you” – Jan 11, 2011
Why Included: Witty commentary after January 10th’s BCS National Title game. Also, I highly recommend anyone reading this site follow Darren Rovell. Fantastic sports biz commentary. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
A lot of us endure setbacks in life, but few are lower than what a 15-year-old aspiring athlete experienced when he heard his mother’s parting words as he walked out the door with his worldly possessions in one small duffel bag: “I wish you’d never been born.” Little did he know, those would be freeing ones.
Sam Bracken eventually forgave his mother for that comment and choices she made that hurt him as a child. He realized that her following words that day – that he’d one day thank her, were in fact, true.
The book, “My Orange Duffel Bag; a Journey to Radical Change” is a creative, uplifting work of art in words, pictures and design. It is a combination story about Bracken’s difficult childhood to his realization that he had to change if he wanted to live. It spotlights his emergence as a standout football player and honors graduate at Georgia Tech, and follows his decision not to pursue his initial desire to play in the NFL, but to help others. It is also a guidebook of sorts, with questions that provoke and challenge those who want to change in their lives. [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
Voice of the Box recently sat down with Brock Huard, the co-host of ESPN Radio’s Brock and Salk show and a familar face on ESPN TV. Not only is Brock one of the best at what he does, he is also a former all Pac 10 QB and enjoyed a 6 year NFL career too. In the interview, Brock details his transition into the sports broadcasting segment and provides guidance, advice and tips on how to break in to the sports industry. Any aspiring media personalities or pro athletes looking beyond their career should definitely take a look.
If you are passionate about pursuing a career in the sports industry and want to discover how top level insiders got their start, connect with Matt today. Matt provides a unique look into the careers of many sports industry executives, revealing their success stories, advice and techniques you can put to use as part of your search strategy. Collaborate with Matt and start listening, learning, creating and executing your own action plan!
Equipped with business background and sports insider’s knowledge, Matt is ready to share his passion and knowledge with you! He delivers to his individual clients a unique process and format which gives sports industry hopefuls a unique look into the numerous career opportunities available in the sports industry and more importantly how to position yourself to break in.
If your goal for 2011 is to break into the sports industry, there are three things that will guarantee your success. (And it won’t cost you a dime!) [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
There is no better way to learn how to excel in business than to learn from those that have been there and done that. Here's what you get inside the FREE Sports Job Guide:
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Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their target, a spy can collect valuable information.
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