St. Louis based Anheuser-Busch, the leading beer brewer in the United States – holding a 47.6 percent share of U.S. beer sales to retailers – was recently named “Sports Sponsor of the Year” at the 2013 Sports Business Awards. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers and is also Read more →
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Anheuser-Busch a Sports Sponsorship Heavyweight
Written by on May 24 2013 last updated on May 24 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
CSF Gathers the Sponsorship Community in Saskatoon
Written by on May 8 2013 last updated on May 3 2013 in Sports SponsorshipAdministrated by Trevor Turnbull
On May 24–26, the sponsorship and marketing community will gather in Saskatoon for the ninth annual Canadian Sponsorship Forum. This year’s roster of industry-leading experts presenting keynote addresses and leading roundtable discussions includes: Karim Salabi, Executive Vice President, Marketing, Rona Inc.; Justine Fedak, Senior Vice President, Brand, Advertising, and Sponsorships, BMO Financial Group; Michael Prosserman, Read more →
Turkish Airlines Teams with FC Barcelona
Written by on April 24 2013 last updated on April 23 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
Turkish Airlines has teamed with FC Barcelona in the launch of a brand new global campaign. The Wings of FC Barcelona campaign aims to unite FC Barcelona fans from all over the world and invite them to take their seat in a giant digital stadium known as Camp Nou. Turkish Airlines – which has been Read more →
National Brands Investing In Local Sponsorship in Canada
Written by on April 17 2013 last updated on April 17 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
Large national brands are investing more finances in local Canadian sponsorship every day. Brands such as Tim Hortons, BMO and Old Dutch understand that reaching out to the community really does pay dividends when it comes to their reputation and it only makes sense from a business standpoint to give back to those who purchase Read more →
Partnership Scoreboard Allows Companies to Analyze Value of Sponsorships
Written by on April 5 2013 last updated on April 4 2013 in Sports SponsorshipAdministrated by Sean Larson
In the world of sports today, corporate sponsorships are becoming more and more important to organizations. While sports may be a game to fans, athletes, coaches and owners will be the first to tell you that sports is a business before anything else. Franchises partner with just about every type of corporate sponsor possible, from Read more →
What is the “Sponsorship Snapshot?”
Written by on April 1 2013 last updated on March 18 2013 in Sports SponsorshipContributed by Porsche Farr
Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker room Read more →
Sponsorship Marketing Budgets Increasing In Canada
Written by on March 22 2013 last updated on March 22 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
The Canadian Sponsorship Landscape Study (CSLS) is an annual study that provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry which includes sports. The study includes information on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. The study looks to both academic and Read more →
Sports Sponsorship: Vodka and Golf
Written by on March 15 2013 last updated on March 15 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
What do vodka and golf have in common? Until today, nothing to my knowledge. However, that changed when Belvedere Vodka signed a sports sponsorship deal to become the official vodka of the PGA of America and the PGA Championship, the golf season’s final Major. “The PGA of America is delighted that Belvedere Vodka will serve Read more →
Significance and Ramifications of Conference Realignment in College Athletics
Written by on March 6 2013 last updated on March 1 2013 in Sports SponsorshipContributed by Porsche Farr
Every city and town in the United States possesses its own unique identity, with sports accounting for a large aspect of the culture within various geographical areas across the country. While professional sports league such as the National Football League and the National Basketball League dominate mainly major markets and large cities, college sports—particularly basketball Read more →
Sports Sponsorship: NASCAR Drivers Need Sponsors
Written by on February 22 2013 last updated on February 21 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
Dale Earnhardt Jr. is just one big name in NASCAR who is looking for sports sponsorship deals. The son of legendary Dale Sr. is in need of a primary sponsor for about one-third of his 36 Sprint Cup races this season. The perfect sponsorship deal has yet to arise for Earnhardt and team owner Rick Read more →
Oscar Pistorious In Danger of Losing $4.7 Million in Sponsorships
Written by on February 16 2013 last updated on February 15 2013 in Sports SponsorshipAdministrated by Sean Larson
Oscar Pistorious, a 2012 Olympian known as “Blade Runner” for his prosthetic limbs, is in danger of losing the sponsors that helped propel him to being the highest-paid Paralympic athlete in the world. Pistorious was charged with the murder of his girlfriend, who was shot in his home on Thursday after Pistorious mistook her as Read more →
Kyle Busch Lands New Sports Sponsorship Deal
Written by on February 11 2013 last updated on February 11 2013 in Sports SponsorshipAdministrated by Bryan Mcwilliam
Kyle Busch Motorsports announced Wednesday that it has secured a new sports sponsorship deal with Toyota Care for the NASCAR Camping World Truck Series this season. The sports sponsorship deal is for ten races. After a disastrous 2011 season, Busch turned things around and won the 2012 Budweiser Shootout, the Capital City 400, the 2012 Read more →
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