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Archive | Sports Sponsorship

Which Big Business Makes A Good Race Sponsor?

With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would…

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FIFA Renews Major World Cup Sponsors

Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…

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Have Sports Analytics Reached Tipping Point?

In the off-season, the NBA’s Toronto Raptors installed a sophisticated six-camera motion tracking system that creates a steady stream of player data. This week, the very same Raptors traded Rudy Gay, who was openly critical of sports analytics. Coincidence? Most likely. However, it serves as a reminder to sports business and sponsorship professionals that a new era has officially “tipped…

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Arsenal FC And Emirates Perfect Sponsorship Combination

It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium.  Additionally, the shirt sponsorship between the two…

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Burton Unveils US Snowboard Uniforms For Sochi

“Look good feel good, feel good play good.”  This expression has been used over and over again within the sports world.  College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…

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2016 Rio Olympics Looking For Big Sponsor Score

The 2016 Olympics are, amazingly, around 1,000 days away.  The 2014 FIFA World Cup is even closer. With these two global events being held by Rio within a span of two years, some experts are saying the country of Brazil is in over its head. Violent street protests are raging because of Brazil’s poor schools, shabby…

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Samsung Enhances The NBA With New Partnership

In a recent deal with the NBA, Samsung has officially become the league’s tablet, handset, and television provider. The new multiyear deal is reported worth $100 million and will provide the NBA with an enhanced product on and off the court. Samsung’s other recent endorsements, including partnerships with Lebron James and Jay-Z, will likely work…

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Emirates Spans The Globe With Tons Of Sports Sponsorships

It seems almost crazy that an airline company such as Emirates has a fleet of just over 200 aircraft.  This notion is in relation to the amount of sponsorships they hold in the sporting world and how they go about promoting them.  Name a sport and Emirates probably has a sponsorship hand in it. With…

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Barclays Center And Nets Strategically Partner With CBS Radio

Not only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York.  With CBS Radio broadcasting in many top markets, event promotions will be effective. Barclays Center, Nets, and CBS Radio to bring…

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Tokyo Plans To Retrofit Buildings For 2020 Olympics

The last time Tokyo hosted the Olympics was in 1964.   With a promise of “careful hands”, Tokyo has once again won the right to host the Games.  The 2020 Olympics seem to be a long time away, but there is a lot of work to do. 2020 Olympics to Have “Retrofitted” Venues Year after…

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Citi Makes Moves To Win Over Boston

This January, Fenway Park will once again become ice laden for fans and sports teams alike.  “Frozen Fenway” is a two-week series of ice skating events that will include four college hockey games.  A difference for this year is visitors will see the addition of Citi as the event’s title sponsor. Frozen Fenway began back in…

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World Challenge Tournament Helps Tiger Woods Foundation With Title Sponsor

Each year, Tiger Woods hosts his annual golf tournament, which supports the Tiger Woods Foundation.  Northwestern Mutual helped to sponsor the World Challenge tournament last year.  This year, however, the financial security company has decided to take charge and become title sponsor. Why the Tiger Woods Foundation saving money is a good thing By having…

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