The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has been a crazy salary disparity between America’s pastime (baseball) and America’s obsession (pro football). But it has become so insane that Indianapolis police should be on alert this week. NFL players need to buy drums, stop showering and pitch tents outside Lucas Oil Stadium. It’s time to Occupy the Super Bowl. The can’t-miss slogan: ‘We Are the 100 Percent That Makes Less Than Vernon Wells!’”
“After 11 home games this season, the struggling Pistons (4-18) are averaging 12,619 fans a game, worst in the 30-team National Basketball Association.”
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”
“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”
Sports Networking
“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”
“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”
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The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this, has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most digitally connected major sporting event of all time’. High praise indeed.
So why is the event in Melbourne attracting such accolades for its digital presence?
In my opinion, what the Australian Open is doing so well is leveraging digital assets to create deep and meaningful engagement with fans, while at the same time integrating its sponsors. Many sporting events, clubs and organizations across the globe strive to simultaneously achieve these two goals and the Grand Slam for Asia/Pacific has, arguably, pulled it off. [click to continue…]
Chris is a strategic programs analyst at the Australian Rugby Union (ARU) focusing on, amongst other things, sponsorship research, analytics and acquisition. He holds a MBA from the Australian Graduate School of Business (AGSM). Chris took part in the school’s exchange program by completing a semester at Stern business school, NYU where he studied sports marketing and sports economics. Connect with him on Twitter and LinkedIn.
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Any and all Sports Networker followers would be remiss if they don’t jump at this opportunity. Xfinity from Comcast is offering sports fan’s the “Ultimate Sports Social Media Job,” which gives fans the chance to represent the company and catch a behind-the-scenes look at the biggest sporting events of 2012.
“Ultimate Sports Social Media Job” Contest
Xfinity is actively searching for a new voice in their sports social media platform and is allowing all fans to participate! The winner will receive a one-year salary from Xfinity and be responsible for running the Twitter handle @XfinitySports. This involves reporting live from all the best events in 2012 and both educating and engaging sports fans through social media.
The only thing anyone interested has to do is submit a 30 second-2 minute video entry saying why they should be Xfinity’s next social media voice from now until February 6. Fans should demonstrate their sports knowledge, social media expertise, personality and passion for Comcast in the video.
The top video submissions are then featured on the Ultimate Sports Social Media Job contest tab on the Xfinity Facebook Page (linked above) and voted on by fellow fans. The five fans with the most votes for their video will participate in the finals, covering a premier sports event live, from March 8-11. A winner will be determined by celebrity judges on March 25.
Don’t miss out on this incredible opportunity to represent Xfinity from Comcast at 2012′s biggest rivalries, championship games and premier sporting events. See below for more information on how to enter today!!
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Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
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Everyone loves rewards. From cash back on credit cards to gas rewards at supermarkets to coupons for spending a certain amount of money in retail, rewards programs are everywhere. People use them as incentives to shop somewhere and that’s what companies love in return.
Piggybacking off of that idea, the iPhone app Kwarter has created a social rewards program for sports fans with one big difference; you don’t need to spend any money for these rewards.
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Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
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The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies in distress. The firm’s Web site names a long list of clients, from Kmart to Popeyes Chicken to Sunbeam Products. As of this week, the firm’s client list formally includes the New York Mets.”
“This year’s only labor negotiation will be in the NHL, with the current CBA expiring on Sept. 15. There is way too much at stake for either side to even think about playing chicken, but a work stoppage is still a real possibility. With former MLBPA executive director Don Fehr now leading the NHLPA, owners won’t be able to dictate to the players as they did in the last negotiation.”
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion. Eight-and-nine-figure paydays for top athletes may be too much for some of our comfort, but as far as being paid more than they’re due … most aren’t.”
“With Emmert’s backing, the N.C.A.A.’s board of directors, composed of college and university presidents agreed to make it permissible for Division I schools to pay their athletes a $2,000 stipend. When I saw Emmert in November, shortly after the new rule went into effect, I told him that the stipend struck me as a form of payment to the players. He visibly stiffened. “If we move toward a pay-for-play model — if we were to convert our student athletes to employees of the university — that would be the death of college athletics,” Emmert retorted. “Then they are subcontractors. Why would you even want them to be students? Why would you care about their graduation rates? Why would you care about their behavior?” No, he insisted, the extra $2,000 was an effort to increase the value of the scholarships, which some studies estimate falls on average about $3,500 short of the full cost of attending college annually.”
Sports Networking
“2011 was an intense year for women in sports. While we’re looking forward to more excitement in 2012 (including the Olympics!), let’s also take a look back on this year’s top five most memorable moments in women’s athletics, good and bad.”
“The NBA season tipped off on Christmas day, which meant a return to the spotlight for LeBron James and the Miami Heat. As you probably know, LeBron James generated controversy–not to mention numerous headlines–last season with his decision to publicly jilt the Cleveland Cavaliers in favor of the Miami Heat. In the process, LeBron’s personal brand evolved substantially from a fan favorite, to a villain, to a gradually “rehabbed” image this off-season. There are a number of lessons that are relevant to business owners seeking to build a strong personal brand in 2012. Below are three of the most important.”
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some long-term upsides to sell: the $20 million would buy 4 percent of a New York City sports franchise that, history instructs, is likely to rise in value over time.”
“For readers of sports business news, 2011 was spent first and foremost following labor negotiations in the NFL. Lawyers and judges involved with the NFL lockout became well-known names among those that consume a steady diet of sports information…So what does the future hold for the sports business industry in 2012? Here are 10 topics to follow.”
Sports Networking
“The International Olympic Committee (IOC) has announced the list of speakers at the 5th World Conference on Women and Sport to take place in Los Angeles, California, from 16-18 February, 2012. Under the theme ‘Together Stronger: the Future of Sport’, the three-day conference will bring together high-level speakers from a variety of backgrounds”
“If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.”
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”
“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”
Sports Networking
“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”
“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”
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For most of the country, mentioning North Penn High School football would only bring a reaction to the die hard fans who see the name in the Pennsylvania state and national rankings most years. But in Lansdale, Pa, the high school’s home town, North Penn football is a tradition. From newspapers to message boards, every play of every game is under the microscope thanks to the fans who love the most prominent sport at their alma mater.
This is an especially exciting year for North Penn and its fans thanks to the fact that they will be headed back to Hershey, Pa to play in the Pennsylvania State Championship for the first time since winning it in 2003. Unfortunately for numerous alumni both in college and parents who have kids in college, this weekend is also when winter graduation ceremonies occur at most universities.
Fortunately for those exact same people YourSports has launched its ”Plays” app. [click to continue…]
Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
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