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Michael Hurley

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Sports Sponsor of the Year: Bridgestone

We are constantly looking for best practices or case studies to learn from. In the field of sports sponsorship, there is currently none better than Bridgestone – Americas Tire Operations. Recently Bridgestone Americas was selected by Sports Business Journal as the 2012 Sports Sponsor of the Year. The company’s Bridgestone brand is the Official Tire…

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NFL Sponsor Playoff Activation: Isn’t It Time To Upgrade?

With the Playoffs to date breaking all kinds of fan engagement records, the NFL is putting the finishing touches on an incredibly successful season. It appears that the resolution of the lockout, just in time to avoid losing any games on the field, led to records falling off the field on a seemingly weekly basis. There…

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Sports Stadium Sponsorship in the Digital Age

Sports Stadium sponsorship has changed dramatically over the last several years, and continues to evolve at a rapid pace. For example, sponsorship within sports venues used to consist almost exclusively of traditional signage assets: branding opportunities usually found in the concourse areas, concession stands, and other high traffic areas. Then, largely due to television, we…

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