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Online Training Available To Make Your Sales Team Unstoppable!

Sales are a crucial part for the success of most businesses. Sales trainings are widely conducted by businesses to ensure that every team is well-trained to maximize their sales and bring profitable returns to the business. The growing use of internet and online training has been revolutionizing the entire dynamics of learning any skill. Sales…

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Have Sports Analytics Reached Tipping Point?

In the off-season, the NBA’s Toronto Raptors installed a sophisticated six-camera motion tracking system that creates a steady stream of player data. This week, the very same Raptors traded Rudy Gay, who was openly critical of sports analytics. Coincidence? Most likely. However, it serves as a reminder to sports business and sponsorship professionals that a new era has officially “tipped…

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At Last! Your Favorite NFL Stadium Will Be A WiFi Hotspot

For many sports fans, it’s not enough to just go to a game. There are pictures to post, smack talk postings to upload on a social network, game-related Tweets to Tweet and maybe even a video or two of a great play to post on YouTube. And that’s on top of a constant stream of…

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Sports Industry Scores Big on World AIDS Day Support

On December 1st each year, people across the globe recognize World AIDS Day as an opportunity for people to unite in the fight against HIV, show their support for those living with HIV and commemorate those who have lost their lives to HIV. Sports Leagues and Teams Doing Their Part On World AIDS Day World…

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F1 Heads Toward Branded Content Sponsorships

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

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Penguins Give Pittsburgh An Early Happy Thanksgiving

As far as sports go, Thanksgiving is traditionally associated with football in this country. But for the last seven seasons, the Pittsburgh Penguins have been giving their city something to be thankful for. The Pens partnered with the Greater Pittsburgh Community Food Bank as part of their 7th annual Turkey Delivery, bringing an early happy Thanksgiving…

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Los Angeles Kings Market Strategy Utilizes ‘Commonality’

In a market that is chock-full of history and showtime, the Los Angeles Kings have tried for years to create their own following.  The Lakers, Clippers, and Dodgers ran the Los Angeles scene.  Meanwhile, the Kings were trying to desperately find a way to fill the Staples Center and build a fan base.  Gretzky brought…

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Sports And Health Reach Confluence In Pittsburgh

The Allegheny, Monongahela and Ohio Rivers no longer create the only confluence in Pittsburgh. That’s right, sports and health are partnering to create their own, equally important confluence in the city of steel. Sports and Health partner in Pittsburgh Hospital systems in Pittsburgh, such as UPMC, are finding it increasingly beneficial to partner with sports…

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“A Crucial Catch” Has A Double Meaning For The NFL

NFL players are heralded as soldiers marching onto the battlefield every Sunday of the season, but this month the League honors the heroes who fight and survive breast cancer. All across the league, players, officials, fields and fans are donning pink in support of the many women who have been and continue to fight and…

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Oracle And Ellison Win Big At America’s Cup

The saying goes “winning isn’t everything.”  But in the world of sports sponsorships and branding, it’s a little more than something.  Oracle can vouch for that, as their sponsored American team  sailed to a dramatic comeback victory in the latest America’s Cup. Oracle a big winner in America’s Cup Winning always puts brands and sponsors…

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‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States

Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities.  TheSportingNation.com may be on to something with their unique approach to reaching the market.  Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…

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PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women

At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women.  PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…

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