The “season of giving” is upon us and sports athletes, their organizations and their partners are taking this saying to heart. Throughout the wide world of sports, teams are supporting their communities by “giving back” through charitable events, donations and hands-on interactions – and they’re giving back in big ways. The folks behind the scenes in the front office work hard to stage the events and develop corporate partnerships that will provide huge rewards for their efforts. The players take extra time out to interact with their fans, knowing how much it means to them, and feeling the rewards in their joy. The fans appreciate their home team’s efforts and give whatever they can to help them help the less fortunate. Read all about these holiday miracles in the examples below.
For this article, I am focusing on sports organizations in California only. It’s a big state and there are a lot of them! While you read, imagine all of these charitable initiatives being duplicated over the many orgs throughout the country. See if you can quantify just how big the business of “giving back” really is and not be totally awed by it!
A New Bike For Christmas
San Diego Chargers
Amidst all the new technology that dazzles young minds there is still one old standard that stays at the top of any child’s Christmas list – a brand new, shiny new bike! Admittedly, the business of sports is highly vested in advances in technology in order to give consumers the optimum fan experience. However, sport and non-profit organizations all over the nation are giving the simple gift of a bicycle and the message that getting outside and riding with your friends is the coolest gift to get.
NFL Play 60 and the Chargers went to Doris Miller Elementary School in San Diego for a “Bikes for Kids” event. Chargers Vincent Jackson, Jacques Cesaire and others were present to give bikes to every kid in the school!
About John Franco
A seasoned freelance graphic designer / design director. Specialties include logo brand work, event identities and publication design.
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