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Major League Baseball: Small Markets, Big Activations

By on May 21, 2013 in Sports Marketing

The competitive landscape of baseball is tough. Without a salary cap many small-market teams have a tougher time succeeding. While MLB has taken measures like revenue sharing and luxury tax thresholds to help level the playing field, the small market teams have to work harder to be considered a contender. Just like on the field,Read more →

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NBA Playoff Elimination: What to do Now??

By on May 6, 2013 in Sports Marketing

Let’s not sit around and cry about it! I understand it’s their profession, they care deeply about it.  But once you get eliminated from the NBA playoffs you can’t just sit around and sulk.  You have to get back up and make your fans care about you still and your team relevant during the restRead more →

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Marketing at the Concession Stand

By on April 16, 2013 in Sports Marketing

Athletes love to eat, right? I wrote a  on Hot Dogs so I am truly honored and excited to write an article on the marketing of athletes at concession stands and the possibilities that sports brands have to now combine their lovable athletes with something they truly would like to market: FOOD! With the Pittsburgh Steelers launchingRead more →

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What Makes the Masters so Special?

By on April 10, 2013 in Sports Marketing

It is finally April and soon the attention of the golf world will be on Augusta National, and the Masters. Many golfers would choose the Masters as their favorite tournament, and many golf fans feel the same way. But what is it that makes the Masters so special? What is it that makes it suchRead more →

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Sports Marketing: NCAA March Madness

By on April 5, 2013 in Sports Marketing

March Madness has spilled over into April and we’re down to the Final Four. Wichita State – who came into the tournament as a number nine seed – is shocking the college hoops world and are set to take on tournament favorite Louisville. Michigan  – who came from behind late in the game against KansasRead more →

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Marketability of Miami Heat Now That the Streak is Over

By on April 1, 2013 in Sports Marketing

What happened to the bad guys?! The Miami Heat have lost.  27 W’s in a row, though.  The 2nd longest regular season winning streak of all time.  It doesn’t mean anything unless they win the title (which they will) but it sure would be a nice sidenote to this season to go along with theRead more →

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Using March Madness For Marketing And Promotions

By on March 23, 2013 in Sports Marketing

Guest post by Jenna Smith Sports marketing is one of the most successful ways to bring in business and capture a casual passerby’s eye. You need only look at how popular and anticipated the commercials for The Big Game (that football one that people go crazy over but we can’t say the name of becauseRead more →

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Nascar Rivalry = Benefit or Loss?

By on March 22, 2013 in Sports Business, Sports Marketing

This past Sunday we received another reminder of the potential for excitement in Nascar racing. Occasionally drivers let their emotions get in the way of their best judgment, and the results are typically anything but ideal for those involved. But for the rest of us, this banging on the track and the squabbles off theRead more →

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March Madness: From Cinderella to Top Dogs

By on March 14, 2013 in Sports Marketing

It’s that time of year again, as conference tournaments swing into full-effect and universities and a nation of college basketball fans prepare for March Madness. The NCAA tournament is considered one of the most decorated, competitive and exciting tournaments in all of sports. What makes it so special and exciting? Tradition One-and-done elimination format Upsets/Cinderellas.Read more →

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The Passing of the Torch: Marketing Joe Flacco as the New Face of the Ravens

By on March 7, 2013 in Sports Marketing

Super Bowl MVP and $120 Million Dollar Man! When the final lights shut down (for the second time that evening) at the Superdome in New Orleans the Baltimore Ravens were crowned the Super Bowl Champions. And a curtain was closed on their team.  Their franchise player for over the past 15 years Ray Lewis hadRead more →

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Hines Ward Ready to “Become One” IRONMAN Triathlete

By on March 1, 2013 in Sports Marketing

Yes, you read the title of this story correctly. Former Super Bowl MVP Hines Ward, one of the Pittsburgh Steelers greatest receivers of all-time, is ready to become a triathlete. In partnership with REFUEL | got chocolate milk?, Ward will undertake a training and recovery regimen with elite professional coaches and sports dietitians that will prepare him forRead more →

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Half Court Shot Promotion: A Sports Marketing Opportunity at its Finest

By on February 28, 2013 in Sports Marketing

And now Ladies and Gentlemen your attention PLEASE! Sports Networker, yeah who would name their kid that, has the opportunity to win $25,000.00 if he can make this one time shot from half court.  Put your hands together and cheer him on! Sports Networker shoots, it’s up, it’s close, oh boy just off to theRead more →

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