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3 Super Bowl Marketing Wins for Athletes

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

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With all those medals, it's no wonder why Michael Phelps gets the big money endorsements

Big Money Endorsements and The Olympic Athletes Who Get Them

Olympic athletes spend years, perhaps even most of their lives, training in the hope of winning medals at the Games. But with all that training where do these stars find the time to make money? Well, for those Olympians who manage to make it to the podium, there’s a distinct chance that they will become…

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Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

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athlete endorsement

5 Ways an Agent Can Guide an Athlete to the Right Endorsement

It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent. However, it definitely shouldn’t be all a sports agent is interested in. Not all endorsements are created equal. How…

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What An Endorsement Means for the World’s Biggest Sports Apparel Brands

In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…

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sports and social media marketing book

Social Media Marketing Book Review – Resonate: Sports Marketing Strategies That Drive Results

Here at Sports Networker our goal will always be to support your goals of finding a job in sports. We probably use the term “dream job” too often, but I really do believe it is a dream to get paid to do something you love every day. Our mission is to make that dream a…

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The Mobile Marketer’s Guide to NFL Fans (INFOGRAPHIC)

With the Super Bowl fast approaching, you could say this is prime time for the NFL both on the field and off it for marketers. That’s because NFL fans in particular are passionate about their teams, and their phones. Mobile devices are creating new opportunities for brands to connect with specific audiences. ThinkNear recently looked at the…

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Major League Baseball could be in trouble moving forward

Is Major League Baseball Losing its Popularity? How Can It Be Stopped?

Is America’s pastime becoming a thing of the past? Baseball is currently the nation’s second-favorite sport, trailing only football. Despite this ranking, most baseball economists are reporting that baseball game attendance and popularity is on a steady decline. Unless Major League Baseball (MLB) does something to gain the attention of modern viewers, it’s not going…

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Online Training Available To Make Your Sales Team Unstoppable!

Sales are a crucial part for the success of most businesses. Sales trainings are widely conducted by businesses to ensure that every team is well-trained to maximize their sales and bring profitable returns to the business. The growing use of internet and online training has been revolutionizing the entire dynamics of learning any skill. Sales…

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Have Sports Analytics Reached Tipping Point?

In the off-season, the NBA’s Toronto Raptors installed a sophisticated six-camera motion tracking system that creates a steady stream of player data. This week, the very same Raptors traded Rudy Gay, who was openly critical of sports analytics. Coincidence? Most likely. However, it serves as a reminder to sports business and sponsorship professionals that a new era has officially “tipped…

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At Last! Your Favorite NFL Stadium Will Be A WiFi Hotspot

For many sports fans, it’s not enough to just go to a game. There are pictures to post, smack talk postings to upload on a social network, game-related Tweets to Tweet and maybe even a video or two of a great play to post on YouTube. And that’s on top of a constant stream of…

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Sports Industry Scores Big on World AIDS Day Support

On December 1st each year, people across the globe recognize World AIDS Day as an opportunity for people to unite in the fight against HIV, show their support for those living with HIV and commemorate those who have lost their lives to HIV. Sports Leagues and Teams Doing Their Part On World AIDS Day World…

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