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Tag Archives | Personal Branding

Top 5 Most Engaging Athletes on Twitter and Instagram

Social media allows engaging athletes to stay connected to their fans and give insight into their personal lives, training regimens and charity work. It’s no surprise that many athletes have taken well to many social media sites. This past year was quite a period of memories for many athletes. The use of Instagram amongst athletes…

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Personal Branding and Marketing Yourself To Employers

Ritz Carlton hotels say “Let us Stay with You.” The Four Seasons boasts, “Fifty Hotels. Twenty-Two Countries.  One Philosophy.”  These brand names and their respective branding statements conjure luxury and high-end customer service. What do your personal branding efforts say about you? Do such marketing terms as reliable and efficient come to mind?  What about,…

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Three Tips for Successful Social Media in Sports

Athletes, sport franchises and marketers continue to push the social media envelope. While the industry continues to innovate how they incorporate their social media messaging to foster and engage with fans, what we have to start asking is, how much is too much? In recent years, Twitter handles and hashtags have been placed on courts or…

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How to Build a Personal Brand as a College Student

I know, I know. You’ve heard it before. If you’re a regular Sports Networker reader—and I hope you are if you’re passionate about working in sports—you’ve certainly been convinced of the power of personal branding. If you’re a college student (like me), you might still be figuring out what your personal brand looks like, and I’m…

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Branding for Today’s Sports Job Seeker

Ritz Carlton hotels say “Let us Stay with You” and the Four Seasons boasts, “Fifty Hotels. Twenty-Two Countries. One Philosophy.” These brand names and their respective branding statements conjure luxury and high-end customer service. What does your brand say about you? Do such marketing terms as reliable, efficient come to mind? What about, consistency, integrity, professionalism?…

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Why the 10 Touch Points of Personal Branding are Important to Your Sports Career

“A good name is rather to be chosen than great riches.” – King Solomon There are countless articles and blogs that tell you how important it is to establish personal branding is in order to build — and grow — your career. And that’s especially true in the highly competitive sports business world. But how, exactly,…

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Why Most People Fail to Land a Job in Sports

One of the hardest jobs to land in sports (other than a GM position in the NFL) is that very first job out of college. Why? Because when you’re just starting out, you don’t know anyone. No one knows you. And you’re unproven. Plus, the sports business experience you have is either lacking, or irrelevant….

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How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)

Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…

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30 Books To Help You Land A Job In Sports

Article co-written by Sports Networker’s Online Marketing Intern – Holly Koski For many people, the Easter long weekend is a long overdue break from a seemingly never-ending winter and the first signs of Spring. For many students out there, it means that final exams are coming up.  And, for some, that means it’s time to…

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Athlete Couple Branding: Rory McIlroy and Caroline Wozniacki

Northern Irishman Rory McIlroy’s victory at The Honda Classic but a few weeks ago solidified his ascent to the top – for the first time in his career he moved to the number one spot in the Official World Golf Ranking. On the other side of the country, Dane Caroline Wozniacki, former world number one…

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Sportsbiz Weekly Buzz – 12.2.14

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to…

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Sportsbiz Weekly Buzz – 12.2.7

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Baseball, Not Football, Has the Super Salaries “Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has…

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