The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”
“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”
Sports Networking
“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”
“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”
[click to continue…]
The MLS National Sales Center is looking for applicants for its March sports sales program. The program selects 12 lucky people who have a passion for both selling and soccer. The program lasts up to four months in Blaine, Minnesota and is an exclusive opportunity to learn the environment and exposure of MLS ticket sales.
Trainees accepted into the program receive a stipend to help offset board, meal plan and relocation. There are also opportunities to earn commission during program. In addition to the real life sales experience selling for MLS clubs, trainees will also benefit from instructional feedback from audio and video analysis and innovative coaching from local improv theatre instructors. After each month those who qualify will be be given the opportunity to use what they have learned to sell season, group and mini plan ticket packages and offered a job interview with select MLS clubs in their sales office.
Exclusive Opportunity For Members Of The Sports Executives Association!
One lucky member of the Sports Executives Association will receive an exclusive opportunity to be interviewed for a position with the MLS National Sales Center. There are many benefits to joining the SEA including the opportunity to network with other sports business professionals, tons of free training, ebooks and webinars and, of course, access to exclusive job opportunities!
Click here to Join The SEA For Only $4.95
How To Apply For The MLS National Sales Center
[click to continue…]
Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
Twitter | LinkedIn | More Posts (12)
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and living alone for the first time, he’d drink while sitting on his balcony overlooking Newport Bay or while in bed, sometimes half-conscious.”
“Comcast-Spectacor Chairman Ed Snider was today named to the Class of 2012 of Champions: Pioneers & Innovators in Sports Business, an award from the Street & Smith’s Sports Business Journal recognizing the architects and builders of sports.”
[click to continue…]
The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies in distress. The firm’s Web site names a long list of clients, from Kmart to Popeyes Chicken to Sunbeam Products. As of this week, the firm’s client list formally includes the New York Mets.”
“This year’s only labor negotiation will be in the NHL, with the current CBA expiring on Sept. 15. There is way too much at stake for either side to even think about playing chicken, but a work stoppage is still a real possibility. With former MLBPA executive director Don Fehr now leading the NHLPA, owners won’t be able to dictate to the players as they did in the last negotiation.”
[click to continue…]
As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to home without spending the money on tickets, souvenirs, food and beer. In fact, today the sports organizations are the ones who need to lure fans with gimmicks to draw them in.
FanCam technology is certainly no gimmick, and it is the next big reason why fans will get back to attending sporting events.
[click to continue…]
Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
Twitter | LinkedIn | More Posts (12)
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion. Eight-and-nine-figure paydays for top athletes may be too much for some of our comfort, but as far as being paid more than they’re due … most aren’t.”
“With Emmert’s backing, the N.C.A.A.’s board of directors, composed of college and university presidents agreed to make it permissible for Division I schools to pay their athletes a $2,000 stipend. When I saw Emmert in November, shortly after the new rule went into effect, I told him that the stipend struck me as a form of payment to the players. He visibly stiffened. “If we move toward a pay-for-play model — if we were to convert our student athletes to employees of the university — that would be the death of college athletics,” Emmert retorted. “Then they are subcontractors. Why would you even want them to be students? Why would you care about their graduation rates? Why would you care about their behavior?” No, he insisted, the extra $2,000 was an effort to increase the value of the scholarships, which some studies estimate falls on average about $3,500 short of the full cost of attending college annually.”
Sports Networking
“2011 was an intense year for women in sports. While we’re looking forward to more excitement in 2012 (including the Olympics!), let’s also take a look back on this year’s top five most memorable moments in women’s athletics, good and bad.”
“The NBA season tipped off on Christmas day, which meant a return to the spotlight for LeBron James and the Miami Heat. As you probably know, LeBron James generated controversy–not to mention numerous headlines–last season with his decision to publicly jilt the Cleveland Cavaliers in favor of the Miami Heat. In the process, LeBron’s personal brand evolved substantially from a fan favorite, to a villain, to a gradually “rehabbed” image this off-season. There are a number of lessons that are relevant to business owners seeking to build a strong personal brand in 2012. Below are three of the most important.”
[click to continue…]
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some long-term upsides to sell: the $20 million would buy 4 percent of a New York City sports franchise that, history instructs, is likely to rise in value over time.”
“For readers of sports business news, 2011 was spent first and foremost following labor negotiations in the NFL. Lawyers and judges involved with the NFL lockout became well-known names among those that consume a steady diet of sports information…So what does the future hold for the sports business industry in 2012? Here are 10 topics to follow.”
Sports Networking
“The International Olympic Committee (IOC) has announced the list of speakers at the 5th World Conference on Women and Sport to take place in Los Angeles, California, from 16-18 February, 2012. Under the theme ‘Together Stronger: the Future of Sport’, the three-day conference will bring together high-level speakers from a variety of backgrounds”
“If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.”
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”
“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”
Sports Networking
“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”
“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”
[click to continue…]
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”
“Come April, Jose Reyes will probably be the first home batter at the new Miami Marlins ballpark, ushering in a promising age for an up-and-coming team. But what of the team and borough he leaves behind?”
Sports Networking
“It is important for business owners to find something that makes them stand out in their market — to differentiate themselves from their competition. And that is where personal branding comes into play. Personal branding is a proven method by which business owners can separate themselves from the rest of their market. A strong personal brand positions the business owner as an expert in his or her field — allowing him to attract more business without slashing prices.”
“The 49ers organization hosted a Women in Sports Forum to encourage the growth of women in sports-related careers.”
[click to continue…]
This is a guest post by Henry de Con
It’s common knowledge that
sports sales is the easiest path to start your career in sports, but as you can probably assume its also the hardest task. Sales in any industry is a challenge, so it should come as no surprise that it’s just as rough in sports. Not only are you selling the professional sporting event, but the players, atmosphere, and perks. You’ll encounter a lot of objections, excuses, and hang ups. Sports may be the career for you, but are you ready to take on sales to get there?
Sports Sales – Things To Consider
Don’t let the introduction scare you off. Everybody’s reaction to the sports sales experience is different. Here are some personal things to look at within yourself if you’re thinking about starting a career in sports sales.
- Are you an aggressive person? The key to getting a sale is being aggressive. You can’t take no for an answer but only as further reason to convince the client why they need this product.
- Can you handle rejection? Imagine breaking up with your significant other every 5 minutes when working in sports sales. You’ll spill out your best pitch only to get an “I’m not interested, please stop calling.” Then you’ll hang up and make another call. Can you handle that for an 8 hour shift everyday?
- Are you confident? Sports sales is not for those who are shy. You will be in an office making calls for everyone to hear. You will make mistakes and stutter and everyone will hear you.
- Do you have a competitive nature? You’ll succeed more in sports if you’re competitive. You will be surrounded by co-workers who are making sales. Although you’ll be happy for them, their success is supposed to drive you to want to make sales and beat them. Nobody wants to be at the bottom of the sales lists.
- Are you a self-starter? You will receive a call list to start off, but if you really want to be successful, you will have to prospect on your own. Are you the type of person who will branch out and find leads without someone assisting you?
Do you have any other tips on how to excel in sports sales?
FOLLOW US