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Using March Madness For Marketing And Promotions

By on March 23, 2013 in Sports Marketing

Guest post by Jenna Smith Sports marketing is one of the most successful ways to bring in business and capture a casual passerby’s eye. You need only look at how popular and anticipated the commercials for The Big Game (that football one that people go crazy over but we can’t say the name of becauseRead more →

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Attention Sports Agents! Your Reputation Is On The Line

By on December 23, 2012 in Sports Business

Guest Post Submitted by Chris McKenzie There’s been one too many Billy Bean’s to mention in this article. You know; the “great” players at younger/inexperienced levels that never “make it” in the big leagues. Half a season of poor performances later and he’s not the only one looking debauched; you mis-represented your client. Sure, thereRead more →

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7 Ways to Stand Out From The Crowd and Land Your First Sports Medicine Internship

By on December 20, 2012 in Sports Jobs

Guest Post Written By Anna Hicks Are you thinking of a career in sports medicine? Sports medicine is a large field that has many specialties. In general, someone who specializes in sports medicine is going to help people improve or sustain their physical fitness. This can apply not only to athletes, but to people whoRead more →

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6 Women Tennis Stars to Follow on Twitter

By on August 30, 2012 in Social Media in Sports

The best thing about social media platforms like Twitter is that followers can stay connected with the people, topics and events that matter most to them. There are a number of top female tennis players who regularly update their fans with their itinerary, matches, travels, thoughts, rants and more. Of course, these tweets also includeRead more →

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Sports Marketers Need To Understand The Human Nature Of Spectators

By on August 16, 2012 in Sports Marketing

Guest Post Submitted By Josh Landson Human nature and its many influences on the field of sports has been the subject of various studies over the last few decades. A fair number of these studies examine how different sports attract people with different sets of psychological traits. For example, football attracts many aggressive players andRead more →

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Martial Arts in the Social Networking Age

By on August 8, 2012 in Sports Media, Sports Networking

Guest post submitted by Jake Roberts There is no doubt that the Internet, and social networking in particular, has resulted in many positive changes in martial arts today. However, it is important to remember that social networking did not start with Facebook and LinkedIn. Martial artists have been avid users of the Internet almost since itsRead more →

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7 Lacrosse Players on Twitter You Should Follow

By on July 31, 2012 in Social Media in Sports

Guest Post submitted by Anna Hicks Social media has made it easier for fans to follow favorite lacrosse players from the top National College Athletic Association (NCAA) Divisions into professional league play. Many of the best players to ever hold lacrosse shafts maintain active Twitter accounts. The tweets that are sent can be informative, insightful and often reallyRead more →

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