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Holly Koski

Author Archive | Holly Koski

2012 #ASG Social Media Victory

Baseball’s summer classic, the annual All-Star game, wasn’t all that of an exciting game on the diamond, but proved to create quite the discussion over social media (Twitter in particular). Yesterday, the team at Mashable, dove into the MLB’s social media success with the help of social TV analytics company, Bluefin Labs. Click on the link…

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Ronaldo Wins “Golden Tweeter” Award During Euro2012

The competition may have ended with Spain claiming the Henri Delaunay Cup, but it was Portugal’s Cristiano Ronaldo who scooped the title of “Golden Tweeter”. An infographic produced by theScore.com has uncovered which players and teams were the champions of Twitter during the tournament in Poland and Ukraine. In total, nearly 12 million Euro 2012 specific tweets were sent…

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LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice

The Los Angeles Kings surprisingly dominated the competition during the Stanley Cup Playoffs and ultimately walked away with the Cup. As the #8 seed, nobody expected that they would be as successful on the ice as they were. That on-ice success translated to success over their social media channels as well. The LA Kings became a…

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French Open Digital Strategy Report Card

This morning, Rafael Nadal took down the World’s #1 player, Novak Djokovic, at the second Grand Slam of the season, the French Open. This final matchup was a historic one in particular as Djokovic was trying to hold all four major Grand Slam titles at the same time (TigerSlam anyone?) and Nadal was vying for…

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NBA Social Playoffs: And The Winner Is?

What if the NBA Championship wasn’t decided on the court, but rather from social media follower numbers? This infographic done by The Score, takes all on court performance out the window and shows who would win the NBA Championship if it was determined by social media. Here is the breakdown of the winner of the…

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iWearYourShirt.com Promotes Sports Executive Association

iWearYourShirt.com is a video production and social media marketing company. They create unique and engaging video content for businesses of all sizes and also promote those businesses via t-shirt wearing and social media. They’ve been in business since 2008 and have worked with over 1,300 companies. I Wear Your Shirt works on making content that our…

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Why the PGA Tour Needs the “Golf Boys”

By now, the world has heard the story of Bubba Watson. After winning the 2012 Masters in dramatic fashion, Bubba Watson turned the golf world upside-down. Watson has been on the cover of Sports Illustrated (a rarity for someone not named Tiger or Phil these days), made an appearance on the Late Show with David…

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Sponsorship Activations at the NFL Experience

As we know, the Super Bowl is one of the greatest spectacles in the sports world and fans from all over make a pilgrimage to experience it. The NFL has done a fantastic job of making it possible for the average fan to experience the Super Bowl, even if they don’t have a ticket to…

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Manhattan Sports Business Academy: Innovative Summer Program where Sports Business Leaders are Made

Every year, thousands of students across the country search for sports internships to break into the sports business industry. In this ultra-competitive field, it’s becoming increasingly necessary to gain as much as experience as possible and meet influential people in just a few few short months of the summer. Students need to maximize their time…

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Brands Leverage Athlete Influence in Holiday Campaigns

The holidays are fast approaching and many brands have turned to social media for their holiday campaigns. Some brands have made impressive efforts to increase their brand awareness and holiday specials by partnering with current and former professional athlete’s social media accounts. Athletes are among the most followed accounts on Facebook and Twitter and hold…

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Ivy Sports Symposium Review – Sports Job Tips

Two weeks ago, I had the pleasure of attending the Ivy Sports Symposium at the Wharton School of Business in Philadelphia. The Ivy Sports Symposium is one of the global sports industry’s premier conferences that sets the standard among college-based sports business events. It is widely considered the best and most comprehensive one-day event. The Symposium has…

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