Major League Baseball and Budweiser have co-existed for the past thirty-plus years, and earlier Wednesday, the two parties agreed to extend that relationship. MLB Properties and Anheuser-Busch settled on a six-year extension of the sports sponsorship agreement that lists Budweiser as the Official Beer Sponsor of the MLB. Anheuser-Busch will continue to have exclusive rights…
Archive | Sports Sponsorship
Honda Grabs First-Ever Sports Sponsorship With An East Coast Venue
With the Barclays Center set to open in six weeks on September 28, American Honda Motor Co., Inc. has recently formed a sports sponsorship with the Brooklyn Nets/Barclays Center, making Honda the 10th Founding Partner of the arena. The marketing agreement marks Honda’s first-ever sponsorship with a sports/entertainment venue on the East Coast, and it joins other…
Missy Franklin Opts to Keep Amateur Status, Declines Endorsements
After the first week of the 2012 Summer Olympics in London, it’s safe to say that 17-year-old U.S. swimming star, Missy Franklin, is the new face of American swimming and will be for years to come. The rising senior rounded out the week with four gold medals, including both the 100m and 200m backstroke titles. Yet,…
Penn State Football Scandal Causes Drop in State Farm Sponsorship
Following the findings of the NCAA pertaining to the Penn State football scandal, the Nittany Lions are probably going to suffer even more losses in the future. As if a $60 million sanction, four-year postseason ban, loss of scholarships, a vacation of 111 wins under the late Joe Paterno, and a five-year probationary period weren’t enough…
Amateur Athletes, Social Media & The Olympics – Interview with Russell Reimer
Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management. Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon…
Sports Sponsor of the Year: Bridgestone
We are constantly looking for best practices or case studies to learn from. In the field of sports sponsorship, there is currently none better than Bridgestone – Americas Tire Operations. Recently Bridgestone Americas was selected by Sports Business Journal as the 2012 Sports Sponsor of the Year. The company’s Bridgestone brand is the Official Tire…
How Jersey Sponsorship Will Penetrate the Big 4 Sports
Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…
Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)
Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…
Sponsorship Activations at the NFL Experience
As we know, the Super Bowl is one of the greatest spectacles in the sports world and fans from all over make a pilgrimage to experience it. The NFL has done a fantastic job of making it possible for the average fan to experience the Super Bowl, even if they don’t have a ticket to…
NFL Sponsor Playoff Activation: Isn’t It Time To Upgrade?
With the Playoffs to date breaking all kinds of fan engagement records, the NFL is putting the finishing touches on an incredibly successful season. It appears that the resolution of the lockout, just in time to avoid losing any games on the field, led to records falling off the field on a seemingly weekly basis. There…
The Social Media Impact On Sports Sponsorship – Kris Mathis Interview
In today’s digital world, the “old-school” ways of sourcing, pitching and securing sports sponsorship deals are quickly becoming a thing of the past. Today, individuals, properties and sponsors are leveraging technology to find the right fit and share valuable industry information. Kris Mathis started SponsorPitch in 2008 to address a core business problem he noticed…
MLS Partner SponsorPitch.com is a Game Changer
The New MLS Partner is on The Fast Track to Becoming The Go-to Site for Sponsorship Professionals Looking for New Connections. There’s a new kid on the sponsorship block, and all the other kids better take notice. At a time when brand marketers are always asking for more from their sponsorship opportunities, SponsorPitch.com is working to deliver…