The Houston Rockets recently expanded their presence on the court, adding Oklahoma City’s James Harden right before the 2012-13 NBA season began. Not to mention, the Rockets had already signed Harvard graduate, Jeremy Lin, a few months prior. But now, the team is expanding its presence off the court and diversifying its global sports sponsorship…
Archive | Sports Sponsorship
Manchester ‘U’ Aims To Achieve Sports Sponsorship, Media Deals With Opening Of U.S. East Coast Office
Manchester United is certainly a well-recognized brand across the pond in England. Yet, even in the United States, the 19-time English Premier League champions have their fair share of supporters. While superstars Wayne Rooney and Rio Ferdinand are using their popularity on social media as leverage in sports sponsorship negotiations, the team hopes to use…
‘I Hate Facebook Timeline!’; Not So for Canadian Speed Skater Brittany Schussler
Amateur athlete sponsorship and social media are becoming increasingly intrinsically linked. Many athletes are limited by their National Sport Federations on the placement of personal sponsors branding on their race gear. As a result, they must great creative to unlock value and solicit additional supporters. But how does an athlete, after building up an online…
Blake Griffin Officially Signs Sports Sponsorship Deal With Jordan Brand
On the court, Chris Paul and Blake Griffin are the 1-2 punch as the face of the Los Angeles Clippers. This past Friday, Griffin joined the elder Paul as teammates in another way by signing a sports sponsorship deal with the Jordan Brand. During Griffin’s rookie season in 2009-10, he signed on with Nike, so…
Navigate Launches Groundbreaking Sports Sponsorship Valuation Software
In the multibillion dollar sports industry, sports sponsorships account for a major portion of the billions of dollars spent each year. As reported by IEG, a leading sponsorship research firm, companies paid $18 billion for sports sponsorships in North America just in 2011. With substantial amounts of money invested in sponsorships, companies and sports properties…
Huge Sports Sponsorships Likely Won’t Follow Cabrera’s Triple Crown Feat
Miguel Cabrera hasn’t exactly been your poster boy off the field for the Detroit Tigers over the last few seasons. From his trade to the Motor City back in December of 2007, the Venezuelan-born Cabrera has had multiple run-ins with the law. Yet, this past Wednesday night in Kansas City, that might all have been…
Kings Secure Record Number Of Sports Sponsorships For 2012-13 Season
Sports sponsorships are such integral components to sporting events around the world. With companies committing a specified amount of money to professional teams, they’re looking for increased awareness of their company along with brand building in return. And for the Sacramento Kings, the NBA franchise has secured a record number of sports sponsorships for the…
Angels’ Mike Trout Inks First Big Sports Sponsorship Deal Of Young Career
He is barely 21 years old, but Los Angeles Angels of Anaheim centerfielder, Mike Trout, is well on his way to making himself a household name in Major League Baseball. Batting well over .300, with 27 homeruns and 77 RBIs as of last Friday, Trout is undoubtedly one of the favorites to win Rookie of the Year and perhaps…
Turning Participants to Fans: Bridging the Gap Between Recreational and Pro Track & Field Athletes
When people think about low-paying (or non-paying) entry-level jobs, professional athletes usually don’t come to mind. Two blog posts by the Track and Field Athletes’ Association this year highlighted the shallow financial opportunities for elite track and field athletes; the necessity of combining multiple sponsorships, funding sources and day jobs for elite athletes; and the…
UFC’s Jon Jones Extends Sports Sponsorship With Everlast
Sold in roughly 75 countries and across 6 continents, Everlast is the world’s leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. Earlier this week, the company — which is headquartered in New York — extended its exclusive sports sponsorship with MMA world champion, Jon “Bones” Jones. Jones, who became a part of…
Cadbury’s Olympic Sports Sponsorship Leads To 2.5 Million Social Media Fans
Since the beginning of the new calendar year, Cadbury Chocolate has made its presence known across its UK social media channels — and in a very big way at that. As a sponsor of both the 2012 Summer Olympic Games in London as well as the Paralympics, the Kraft-owned chocolate brand has added 2.5 million fans…