Sports Stadium sponsorship has changed dramatically over the last several years, and continues to evolve at a rapid pace. For example, sponsorship within sports venues used to consist almost exclusively of traditional signage assets: branding opportunities usually found in the concourse areas, concession stands, and other high traffic areas. Then, largely due to television, we…
Archive | Sports Sponsorship
Amateur Athlete Sponsorship – From Investment Banker To Speed Skater
The world of online marketing and social media has opened up new opportunities for amateur athlete sponsorship. In this interview, Trevor Turnbull (COO – Sports Networker) interviews Kevin Jagger (Former investment banker turned long track speed skater – http://longtracklongshot.com). Kevin discusses how he went from a suit and tie to a one-piece speed skating suit…
Should Sports Teams Use Deal-A-Day Sites?
The hottest market to be in right now is deals. From Living Social to Groupon, finding a deal in your city is easier than ever. With big brands like Gap, Barnes & Noble, and Amazon already having joined in on the party, the sports world is starting to turn their attention toward this rapidly growing…
How to Choose the Right Athlete to Endorse Your Brand
A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…
Aussie Football Goes To China
(This is a guest post by Andrew Collins) Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL footy. In what is bigger than any religion Down Under, the Australian Football League is making a surprise inroad in the…
Top Sports Social Media Professionals of 2010
The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a…
Three Keys to Increasing Sponsorship ROI
(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…
Sponsorships Gear Up for New NFL Season
Visa Kicks Off Another Season With NFL Sponsorship
Visa is going into its 15th year of sponsorship with the NFL and has new marketing plans including greater emphasis on local teams.
Visa has become the exclusive payment services sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans — adding to its roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.
Visa is the preferred card for ticket sales, concessions and merchandise and will have point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops of 13 NFL teams.
Chinese Athletic Brand Makes Sponsorship Splash
We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.
Top Chinese Athletic Brand Signs NBA’s Evan Turner
For years, we’ve been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven’t talked as much about Chinese shoe companies getting into this country.
That’s about to change. CNBC has exclusively learned that Li-Ning, China’s top athletic brand, has signed Evan Turner, the No. 2 pick in this year’s NBA Draft to a multi-year deal that will make him the face of the brand.
Top Brands Dive into Sports Sponsorships
We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.
American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.
Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.
Relationships Key to Fund Raising
(This is a guest article by Dan Westervelt)
There are many reasons why golf fund raising events fail, but without this one element being present, the chances of survival are almost nil. It is the reason why sponsors decide to support, golfers decide to play and volunteers decide they want to serve your cause. In a word, it is relationships.
The three main components of the human side of a tournament are golfers, sponsors and volunteers. All three are readily available to you if you have a relationship and it is strong enough to justify their participation. Obviously a close friendship is the best but a consistent trade association between a client and vendor are of about the same weight.
As with any relationship, it must be respected, so approach this solicitation as though you were asking permission to do something beneficial for a family member. While you need to be sure to have all the reasons ‘why’ addressed, spend even more time getting ready for the ‘why not’s?’.
Listen carefully to all the objections you hear. These are really just road maps to where you’d like the conversation to end, that is a “yes, I’ll do it”. These are the hesitations, stalls and questions you must address successfully to get them there. In my view, they are the most important part of the sales conversation as they determine both the tone and content of your reply as well as the overall result.
Boys and Girls Club of America Winners during The Decision
The Miami Heat were not the only ones who came out big winners during the LeBron sweepstakes, as the Boys and Girls Club of America also did an excellent job of increasing their brand awareness during “The Decision.”