Top Menu

Amateur Athletes, Social Media & The Olympics – Interview with Russell Reimer

Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management.

Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon Montgomery.  So, I wrote an article on it (which you can find here) and also took the opportunity to review the “somewhat restrictive” social media policy implemented by the IOC during the 2012 London Olympics.

Russell Reimer – President – Manifesto Sport Management

Russell has worked successfully with world leaders in sport for the past 15 years as an online content producer, athlete advisor, sponsorship activation lead and major event bid strategist and fund developer.

Here are just a few of the topics we discussed during the interview:

  1. His background and how his company, Manifesto Sports Management, works with clients
  2. The importance of crafting a message and telling an athlete’s story (away from his or her sport)
  3. How amateur athletes can leverage social media to build their personal brand and attract sponsors
  4. His first reaction when he saw the IOC Social Media Policy for the 2012 London Olympic Games
  5. The IOC concern over sponsor branding rights during the Games and the challenges that he sees for both the IOC and athletes going forward
  6. Advice that he has given to his own client athletes regarding social media use during the Olympics

How do you think Amateur Athletes can best leverage social media without “getting in trouble” from governing bodies like the IOC?  Do you think we are going to see a precedent setting punishment handed down by the IOC during the 2012 London Olympic Games?  Let us know in the comments below or send us a tweet to @sportsnetworker

Trevor Turnbull Twitter Feed

Funds for Humboldt Broncos gofundme.com/funds-for-humb…
Read more →

a year ago

Why quality and quantity matter when connecting on LinkedIn via @bcbusiness ht.ly/THLg30h4awI
Read more →

a year ago

Raise your LinkedIn profile to grab employers’ eyes ht.ly/UGRv30gXysA via @seattletimes
Read more →

a year ago

To avoid making people feel like you're pushing your product on them, follow these three rules on LinkedIn… twitter.com/i/web/status/9…
Read more →

a year ago

@WhatLaurieSaid Honestly....haven't really dove into it yet. But...I've heard good things from others that have us… twitter.com/i/web/status/9…
Read more →

a year ago

Do you connect with people on LinkedIn that you've never met in person? Here's why I think you should.... ht.ly/DhnC30gNrqj
Read more →

a year ago

Want a few actionable tips on how to create an "eye-catching" LinkedIn profile? ht.ly/RtI930gBH1x
Read more →

a year ago

My latest article on 2 LinkedIn Sales Tips To Beat Your Competition: ht.ly/qwQE30gv1o4
Read more →

a year ago

Here are 2 LinkedIn sales tips to beat the competition...that you probably didn't know existed. ht.ly/iiV630gtwrw
Read more →

a year ago

I joined @EngelJones on his "timemachine" in this #12minconvo podcast interview. Check it out :) twelveminuteconvos.com/trevor-turnbul…
Read more →

a year ago

Trevor Turnbull Facebook Feed

No post item found

Trevor Turnbull Google Plus Feed

No recent activity

Latest Posts by Trevor Turnbull

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brandon Taylor, a Sports Agent with Red…

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Laura Brandes, Sports Category Manager – Running…

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Max Wendkos, Founder – FrontOffice. Who Is…

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Jason Belzer, President of GAME, Inc. Who…

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Kirk Lacob, Assistant General Manager of the…

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Eugene T. Lee, President of ETL Associates….

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brian Gainor, Director, Strategy + Analytics at Freshwire…

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Bill Guertin, CEO – Stadium Gorilla. Who…

On May 24–26, the sponsorship and marketing community will gather in Saskatoon for the ninth annual Canadian Sponsorship Forum. This year’s roster of industry-leading experts presenting keynote addresses and leading roundtable discussions includes: Karim Salabi, Executive Vice President, Marketing, Rona Inc.; Justine Fedak, Senior Vice President, Brand, Advertising, and Sponsorships, BMO Financial Group; Michael Prosserman,…

SPORTS LAUNCH – The Magazine is looking to YOU to help decide who should be included in the “Sports Executive Dream Team 2013.” As you can see from the image to the left, our very own CEO, Lewis Howes has made the magazine cover along with track star turned sports agent, Ashley Millerick and Bob Beaudine, the…

, , ,

No comments yet.

Leave a Reply