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Kevin Jagger

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‘I Hate Facebook Timeline!’; Not So for Canadian Speed Skater Brittany Schussler

Amateur athlete sponsorship and social media are becoming increasingly intrinsically linked. Many athletes are limited by their National Sport Federations on the placement of personal sponsors branding on their race gear. As a result, they must great creative to unlock value and solicit additional supporters. But how does an athlete, after building up an online…

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