Manchester United is certainly a well-recognized brand across the pond in England.
Yet, even in the United States, the 19-time English Premier League champions have their fair share of supporters.
While superstars Wayne Rooney and Rio Ferdinand are using their popularity on social media as leverage in sports sponsorship negotiations, the team hopes to use its global brand in obtaining similar sponsorship deals of its own.
‘Man U’ recently announced that it would open an office on the East Coast of the United States in order to maximize commercial opportunities, sponsorship deals, and media rights agreements; the city is still undecided.
“The U.S. we view as a really good opportunity,” Vice Chairman Ed Woodward said to the Associated Press. “There is real value there we believe from media deals, merchandising and sponsorship deals.
“The U.S. media rights for soccer have rocketed. The 2010 World Cup, they were the No. 1 payer for broadcasting rights. It’s rocketed again for 2014 in Brazil and we are expecting the Premier League to have a good outcome there for the (TV) rights given the way it’s taken off from being a niche sport.”
Manchester ‘U’ Hoping To Land Sports Sponsorship Deals In U.S.
Photo Credit: Manchester United Facebook Page