Dale Earnhardt Jr. is just one big name in NASCAR who is looking for sports sponsorship deals. The son of legendary Dale Sr. is in need of a primary sponsor for about one-third of his 36 Sprint Cup races this season. The perfect sponsorship deal has yet to arise for Earnhardt and team owner Rick…
Archive | Sports Sponsorship
Oscar Pistorious In Danger of Losing $4.7 Million in Sponsorships
Oscar Pistorious, a 2012 Olympian known as “Blade Runner” for his prosthetic limbs, is in danger of losing the sponsors that helped propel him to being the highest-paid Paralympic athlete in the world. Pistorious was charged with the murder of his girlfriend, who was shot in his home on Thursday after Pistorious mistook her as…
Kyle Busch Lands New Sports Sponsorship Deal
Kyle Busch Motorsports announced Wednesday that it has secured a new sports sponsorship deal with Toyota Care for the NASCAR Camping World Truck Series this season. The sports sponsorship deal is for ten races. After a disastrous 2011 season, Busch turned things around and won the 2012 Budweiser Shootout, the Capital City 400, the 2012…
Ravens Flacco Signs Sports Sponsorship Deal With Gummy Bear Company, Haribo Gold Bears
If you’ve seen the movie Jerry Maguire with Tom Cruise, you know the four jewels of the celebrity endorsement dollar: shoe, car, clothing-line, and soft drink. But Baltimore Ravens quarterback Joe Flacco is quickly stretching that notion, as he recently signed a sports sponsorship deal with a gummy bear company, according to ESPN’s Darren Rovell….
Growth in Sponsorship Opportunities for Women’s Sports
In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events. Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. …
Tim Tebow: A Sponsorship Monster
Tebow a Monster? The Tim Tebow chronicles are about to take center stage as the NFL season begins its final descent towards crowing a champion for the current season. And Tim Tebow will be anywhere but on an NFL football field when that final battle takes place. Once again, Tebow must audition for a job…
Why Fans Should Buy the NHL Post-Lockout
The National Hockey League has this work stoppage thing down to a science… That and being the butt of all non-New York Jets related sports jokes. During the 113-day lockout, one head coach said that the NHL’s brand was in danger of becoming as irrelevant as bowling, to which reporters snickered back with “at least…
Oklahoma City Thunder Sign Sports Sponsorship With Korean Automobile Manufacturer, Kia
The Oklahoma City Thunder and Kia Motors recently announced a sports sponsorship agreement, making Kia the Official Automotive Partner of the Thunder. During the current season, Kia will sponsor the updated Kia Rewards Zone, which offers fans a game-night opportunity to win the final 50 pairs of tickets for every Thunder home game. For the 2013-14 campaign, Kia will…
NHL Lockout Hurting Key Sponsors During Holidays
The NHL Lockout has been hurting the players, coaches, front office, league personal and much more. Also hurting are some of the leagues’ key sponsors who are struggling this holiday season. Holiday sales are down, and this never-ending lockout has continued to hurt all parties involved. And with the recent announcement of game cancelation through the remainder…
Green Bay Packers Clay Matthews Sparks Online Debate: ‘Who’s got the best defense in NFL?’
Green Packers Pro Bowl linebacker and league superstar Clay Matthews has teamed with Gillette for a series of videos that asks who is the best looking linebacker in the league. The “Clay vs Clay Debate” video, seen below, is meant to spark the debate amongst the online football community. Fans can take the debate over to…
McDonald’s Becomes Official Restaurant Sponsor of the NFL, Presenting Sponsor of 2013 Pro Bowl
McDonald’s and the NFL recently combined forces, with the popular fast food chain becoming the official restaurant sponsor of the NFL along with the presenting sponsor of the 2013 Pro Bowl in Hawaii. As the league’s new official restaurant sponsor, McDonald’s will be allowed to feature the NFL shield and use of all 32 team…
Arsenal, Emirates Agree To Lucrative Sports Sponsorship Deal Through 2018-19 Season
English Premier League club member, Arsenal, and Emirates Airlines recently signed an agreement that would extend the airline’s sports sponsorship of the club’s shirts and stadium. The $239 million sports sponsorship deal gives Emirates five more years on the front of Arsenal’s jersey while the contract will keep Emirates’ name on the Gunners’ stadium through 2028….