Since the beginning of the new calendar year, Cadbury Chocolate has made its presence known across its UK social media channels — and in a very big way at that.
As a sponsor of both the 2012 Summer Olympic Games in London as well as the Paralympics, the Kraft-owned chocolate brand has added 2.5 million fans and followers across Twitter, Facebook, and Google+. The largest rise in activity was on the CadburyUK Twitter account, which gained more than 25,000 followers during the 2012 Summer Olympic Games; the account now has close to 80,000 followers.
Sports Sponsorship Equates To 2012 Social Media Frenzy
Additionally, the Google+ account gathered 200,000 new fans during London 2012 while the CadburyUK Facebook fan page had a 20 percent increase in ‘Likes’. The page now has over 245,000 fans.
“In the run-up to the Olympics, it was divided between those who were excited and those who couldn’t care less, and then the Opening Ceremony happened and everyone got behind it,” Jerry Daykin, social media and community manager at Cadbury London and Kraft Foods Europe, told Marketing Magazine. “In the build-up to the Paralympics, everyone seems to be talking about it. They still want more and to be part of it, so we are making sure we continue the same level of activity.”
— Cadbury Paralympics(@CadburyUK) August 27, 2012
Photo Credit: MarketingMagazine.co.uk