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What is the “Sponsorship Snapshot?”

Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker room…

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Significance and Ramifications of Conference Realignment in College Athletics

Every city and town in the United States possesses its own unique identity, with sports accounting for a large aspect of the culture within various geographical areas across the country.  While professional sports league such as the National Football League and the National Basketball League dominate mainly major markets and large cities, college sports—particularly basketball…

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Growth in Sponsorship Opportunities for Women’s Sports

In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events.  Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. …

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7 Basic Skills Needed to Work in Sports Writing

Sports writers come from all walks of life. Young and old… new and experienced. Readers often find articles or blogs written by journalists, industry professionals, bloggers, fans and anyone else that may have an interest in a particular sports topic. For an aspiring sports writer who wishes to succeed and become credible as a sports…

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Top 10 Most Inspirational Women in Sports

In 1999, Cameron Diaz played the role of Christina Pagniacci in Any Given Sunday, a dramatic film that dug into the depths of the dark side of professional football.  In arguably one of her most prolific roles ever, the actress played the role of the only daughter and heir to the recently deceased owner of…

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Navigate Launches Groundbreaking Sports Sponsorship Valuation Software

In the multibillion dollar sports industry, sports sponsorships account for a major portion of the billions of dollars spent each year.  As reported by IEG, a leading sponsorship research firm, companies paid $18 billion for sports sponsorships in North America just in 2011.  With substantial amounts of money invested in sponsorships, companies and sports properties…

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