Sold in roughly 75 countries and across 6 continents, Everlast is the world’s leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment.
Earlier this week, the company — which is headquartered in New York — extended its exclusive sports sponsorship with MMA world champion, Jon “Bones” Jones.
Jones, who became a part of Everlast two years ago, will train exclusively with the company’s equipment; additionally, he’ll maintain a significant role in Everlast’s global marketing campaign.
The 25-year-old Jones will look to continue his reign of terror in the octagon on September 22 when he’ll defend his title against Vitor Belfort at UFC 152 in Toronto.
“Jon’s dedication and athleticism have transcended the sport and inspired the next generation of fighters,” said Matt Cowan, Executive VP, Sales, Marketing & Product Development for Everlast, through a press release. “As the sport continues to evolve and expand globally, it is fighters like Jon that inspire the innovation and performance of our products.”
Background Information Of Jon “Bones” Jones
- Full name: Jonathan Dwight Jones
- Birthday: July 19, 1987
- He won a national junior college championship (amateur wrestling) at Iowa Central Community College
- At UFC 128, Jones defeated Mauricio “Shogun” Rua by TKO in Round 3 to become the youngest UFC champion ever
- Social media links: Twitter and Facebook
UFC 152: Bones (16-1-0) v. The Phenom (21-9-0) Pre-Fight Interview
Photo Credit: Ringtalk.com