Top Menu

FC Barcelona’s Lionel Messi Turns Heads With Sponsorship Deal, Promoting Head And Shoulders

Lionel Messi-Sports SponsorshipFC Barcelona superstar Lionel Messi has been a fan of the Head and Shoulders shampoo brand for years.

Now, instead of just using the Proctor and Gamble product, the 25-year-old striker will be promoting it as he’ll be appearing in online and television advertisements designed to target U.S. Hispanic males.

With his new endorsement deal, Lionel Messi joins other athletes like Pittsburgh Steelers safety Troy Polamalu and Olympic swimmer Michael Phelps as brand ambassadors who have promoted Head and Shoulders.

Other brands besides Head and Shoulders that Messi endorses include EA Sports, Adidas, and Pepsi Co., totaling annually around $20 million.

“The fact that Leo is a fan of Head & Shoulders, and now our ambassador, gives us a tremendous opportunity to be able to create a personal connection with our Hispanic male consumers,”said Michael Saabia, Brand Manager.

As Lionel Messi expands into the U.S., he’ll also appear on social media platforms like Facebook, Twitter, and YouTube in order to promote Head and Shoulders.

Lionel Messi: Head and Shoulders’ New Brand Ambassador

Photo Credit: Panoramic/Icon SMI

, , , , , ,

3 Responses to FC Barcelona’s Lionel Messi Turns Heads With Sponsorship Deal, Promoting Head And Shoulders

  1. ashwin September 16, 2018 at 11:02 pm #

    If you guys looking to play online puzzle video game then look at this platform, which is most popular now a days and people talking more about this, so bejeweled 3 online free follow this homepage address where you comes to know how to play this mind twister game and for free and without Download. Thank you so much.

  2. Daftar Agen Judi Sabung Ayam October 20, 2018 at 4:37 pm #

    I just like the helpful info you supply in your articles.
    I’ll bookmark your blog and check once more right here regularly.
    I am fairly sure I’ll be told lots of new stuff right
    here! Best of luck for the following!

  3. bola tangkas online terpercaya December 18, 2018 at 12:49 am #

    you are actually a good webmaster. The web site loading pace is amazing.
    It kind of feels that you’re doing any distinctive trick.
    Moreover, The contents are masterpiece. you’ve done a fantastic
    process on this matter!

Leave a Reply