The NHL Lockout has been hurting the players, coaches, front office, league personal and much more. Also hurting are some of the leagues’ key sponsors who are struggling this holiday season.
Holiday sales are down, and this never-ending lockout has continued to hurt all parties involved. And with the recent announcement of game cancelation through the remainder of the calendar year, it doesn’t appear that a deal is close to being in place.
“Molson Coors was one of the most prominent sponsors to lament the lockout, with its CEO declaring that there will be reparations for the damage done to the brewer’s sales sans hockey this year,” according to this Yahoo! Sports article.
“Our NHL business is off substantially,” said Mitchell Modell, CEO of the 150-store sporting goods chain which bears his family name. “The dollars are small relatively, but the percentages are big. Thank God for the NBA, because it came back strong last year [after that league's lockout] and they are more than offsetting our NHL sales.”