If you’ve seen the movie Jerry Maguire with Tom Cruise, you know the four jewels of the celebrity endorsement dollar: shoe, car, clothing-line, and soft drink. But Baltimore Ravens quarterback Joe Flacco is quickly stretching that notion, as he recently signed a sports sponsorship deal with a gummy bear company, according to ESPN’s Darren Rovell. Read more →
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Ravens Flacco Signs Sports Sponsorship Deal With Gummy Bear Company, Haribo Gold Bears
Written by on January 31 2013 last updated on January 30 2013 in Sports SponsorshipAdministrated by Mark Burns
Growth in Sponsorship Opportunities for Women’s Sports
Written by on January 29 2013 last updated on January 27 2013 in Sports SponsorshipContributed by Porsche Farr
In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events. Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. Read more →
Tim Tebow: A Sponsorship Monster
Written by on January 14 2013 last updated on January 8 2013 in Sports MarketingContributed by pathegewald
Tebow a Monster? The Tim Tebow chronicles are about to take center stage as the NFL season begins its final descent towards crowing a champion for the current season. And Tim Tebow will be anywhere but on an NFL football field when that final battle takes place. Once again, Tebow must audition for a job Read more →
Why Fans Should Buy the NHL Post-Lockout
Written by on January 7 2013 last updated on January 6 2013 in Sports BusinessContributed by Jake Duhaime
The National Hockey League has this work stoppage thing down to a science… That and being the butt of all non-New York Jets related sports jokes. During the 113-day lockout, one head coach said that the NHL’s brand was in danger of becoming as irrelevant as bowling, to which reporters snickered back with “at least Read more →
Oklahoma City Thunder Sign Sports Sponsorship With Korean Automobile Manufacturer, Kia
Written by on December 25 2012 last updated on December 25 2012 in Sports SponsorshipAdministrated by Mark Burns
The Oklahoma City Thunder and Kia Motors recently announced a sports sponsorship agreement, making Kia the Official Automotive Partner of the Thunder. During the current season, Kia will sponsor the updated Kia Rewards Zone, which offers fans a game-night opportunity to win the final 50 pairs of tickets for every Thunder home game. For the 2013-14 campaign, Kia will Read more →
NHL Lockout Hurting Key Sponsors During Holidays
Written by on December 12 2012 last updated on December 12 2012 in Sports SponsorshipAdministrated by Alex Shoemaker
The NHL Lockout has been hurting the players, coaches, front office, league personal and much more. Also hurting are some of the leagues’ key sponsors who are struggling this holiday season. Holiday sales are down, and this never-ending lockout has continued to hurt all parties involved. And with the recent announcement of game cancelation through the remainder Read more →
Green Bay Packers Clay Matthews Sparks Online Debate: ‘Who’s got the best defense in NFL?’
Written by on December 7 2012 last updated on December 6 2012 in Sports SponsorshipAdministrated by Alex Shoemaker
Green Packers Pro Bowl linebacker and league superstar Clay Matthews has teamed with Gillette for a series of videos that asks who is the best looking linebacker in the league. The “Clay vs Clay Debate” video, seen below, is meant to spark the debate amongst the online football community. Fans can take the debate over to Read more →
McDonald’s Becomes Official Restaurant Sponsor of the NFL, Presenting Sponsor of 2013 Pro Bowl
Written by on December 4 2012 last updated on December 3 2012 in Sports SponsorshipAdministrated by Mark Burns
McDonald’s and the NFL recently combined forces, with the popular fast food chain becoming the official restaurant sponsor of the NFL along with the presenting sponsor of the 2013 Pro Bowl in Hawaii. As the league’s new official restaurant sponsor, McDonald’s will be allowed to feature the NFL shield and use of all 32 team Read more →
Arsenal, Emirates Agree To Lucrative Sports Sponsorship Deal Through 2018-19 Season
Written by on November 27 2012 last updated on November 23 2012 in Sports SponsorshipAdministrated by Mark Burns
English Premier League club member, Arsenal, and Emirates Airlines recently signed an agreement that would extend the airline’s sports sponsorship of the club’s shirts and stadium. The $239 million sports sponsorship deal gives Emirates five more years on the front of Arsenal’s jersey while the contract will keep Emirates’ name on the Gunners’ stadium through 2028. Read more →
Houston Rockets Diversifying Global Sports Sponsorship Interest With Asia-Based Companies
Written by on November 20 2012 last updated on November 19 2012 in Sports SponsorshipAdministrated by Mark Burns
The Houston Rockets recently expanded their presence on the court, adding Oklahoma City’s James Harden right before the 2012-13 NBA season began. Not to mention, the Rockets had already signed Harvard graduate, Jeremy Lin, a few months prior. But now, the team is expanding its presence off the court and diversifying its global sports sponsorship Read more →
FC Barcelona’s Lionel Messi Turns Heads With Sponsorship Deal, Promoting Head And Shoulders
Written by on November 15 2012 last updated on November 14 2012 in Sports SponsorshipAdministrated by Mark Burns
Manchester ‘U’ Aims To Achieve Sports Sponsorship, Media Deals With Opening Of U.S. East Coast Office
Written by on November 14 2012 last updated on November 14 2012 in Sports SponsorshipAdministrated by Mark Burns
Manchester United is certainly a well-recognized brand across the pond in England. Yet, even in the United States, the 19-time English Premier League champions have their fair share of supporters. While superstars Wayne Rooney and Rio Ferdinand are using their popularity on social media as leverage in sports sponsorship negotiations, the team hopes to use Read more →
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