McDonald’s and the NFL recently combined forces, with the popular fast food chain becoming the official restaurant sponsor of the NFL along with the presenting sponsor of the 2013 Pro Bowl in Hawaii.
As the league’s new official restaurant sponsor, McDonald’s will be allowed to feature the NFL shield and use of all 32 team logos in marketing and advertising endeavors.
The sports sponsorship begins this December with Chicken McNugget Pro Bowl Promotion at McDonald’s restaurants around the nation. Up to 20 customers who purchase 20-piece Chicken McNuggets will receive travel for two to Hawaii for Pro Bowl festivities, including airfare, accommodations, tailgates, and two tickets to the upcoming 2013 Pro Bowl.
Followers of McDonald’s twitter account who also utilize the hashtag, #McDProBowl, will also have a chance to win a pair of tickets by December 18, 2012.
Comments On The NFL’s New Official Restaurant Sponsor, McDonald’s
“McDonald’s has worked with local NFL teams for decades, and today we are proud to be the official restaurant sponsor,” said Neil Golden, McDonald’s Senior Vice President and Chief Marketing Officer. “McDonald’s customers and NFL fans share a passion for fun, exciting experiences. This sponsorship and promotion brings our customers one step closer to NFL action.”
“We are pleased to welcome McDonald’s to our family of NFL sponsors,” said Brian Rolapp, COO of NFL Media. “We are excited to be working with McDonald’s to bring our fans closer to the game with unique experiences during the Pro Bowl and all season long.”
Photo Credit: McDonald’s FB Page