The Oklahoma City Thunder and Kia Motors recently announced a sports sponsorship agreement, making Kia the Official Automotive Partner of the Thunder.
During the current season, Kia will sponsor the updated Kia Rewards Zone, which offers fans a game-night opportunity to win the final 50 pairs of tickets for every Thunder home game.
For the 2013-14 campaign, Kia will become the Exclusive Automotive Partner of the Thunder and ultimately, expand the car company’s sports sponsorship with the team.
Additional components of the deal include a concourse vehicle display at Chesapeake Energy Arena, in-game features during OKC’s television and radio broadcasts, and extensive Kia branding throughout the arena.
Comments About Sports Sponsorship Agreement With OKC, Kia
“We are proud to partner with Kia and bring it on as a part of our team,” said Danny Barth, executive vice president and chief administrative officer of the Thunder, on NBA.com. “With this partnership, Kia has demonstrated an outstanding level of commitment to our team and to Thunder fans across the state. We look forward to building this partnership and fostering the connections between Kia and our fans.”
“Kia’s involvement with the NBA and nearly half of the league’s teams has driven dramatically increased consumer awareness, perception and consideration for the brand,” said Michael Sprague, executive vice president of marketing and communications, KMA. “Our team partnerships leverage the excitement of the game and increase Kia’s interaction with the passionate fan bases in each market, and we are proud to add the Oklahoma City Thunder to our roster.”