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Social Media Campaigns with SF Giants Bryan Srabian (Part 2)

Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian

Social Media CampaignsDespite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans.

So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan Cahill, the Giants jumped on the opportunity.

Watch the SF Giants – Keenan Cahill video –> http://www.youtube.com/watch?v=iwYZ3LHHERI

Social Media Campaigns – Key Takeaways

In this video clip, Bryan talks about one of their most successful social media campaigns to date. Here are a few of the highlights from this clip:

  • Bryan reveals how many “views” he was expecting on the Keenan Cahill video (he was way off!)
  • What he was most proud of as a result of the video and how it has impacted other departments within the Giants organization
  • Why you don’t need 2.7M views on YouTube to determine success in social media
  • Bryan also shares the secret to his success in sports social media (make sure to watch to the end of the video to find out what this is!)

 

Watch for the next video with Bryan where we talk about how the San Francisco Giants are monetizing their social media efforts!

Have you seen the viral video with Keenan Cahill? What do you think of it? Are there any other creative social media campaigns that you’ve seen implemented by your favorite sports team?  Leave your comments below and/or send us a tweet to @sportsnetworker

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Trevor Turnbull Twitter Feed

Great interview guys! RT @marketingmiker: New podcast featuring the coolest inventor around @inventorchris marketingfunwithmike.com/podcast/
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a week ago

RT ZoSoNuck: New Cdn $12 bill released today. #Seahawks @JonRyan9 and @LWillson_82 money in the bank 12s http://t.co/m79Ne4NSsd
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a week ago

@MorganPCampbell ha...love how Twitter is exploding with one word tweets (OMG....WOW...Clutch) lol
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a week ago

@kevinbenson Ya...the comments never end on that one! :) Will keep ya posted on what I hear on the "Group" connect feature
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2 weeks ago

@kevinbenson Thank Kevin...ya.."Group" feature is a bummer. Sounds like it may be a "bug". Check out these comments. ht.ly/HpDRk
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2 weeks ago

RT @takenmovies: Watch Bryan Mills reveal the LinkedIn candidate with the particular set of skills he needs. #Taken3 ht.ly/H5s2m
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3 weeks ago

LinkedIn is finally rolling out it's "Publisher" tool to members outside of the US. ht.ly/H2ioK
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3 weeks ago

In the NFL, Donte Stallworth was a star. In D.C., he’s just another intern. wapo.st/1zWxpyb
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a month ago

Which one do you use for professional social networking? Facebook or LinkedIn? lnkd.in/bb-ziuK
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a month ago

Going to make 2015 my #BestYearEver starting with this from @MichaelHyatt bestyearever.me
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a month ago

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