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Social Media Campaigns with SF Giants Bryan Srabian (Part 2)

Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian

Social Media CampaignsDespite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans.

So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan Cahill, the Giants jumped on the opportunity.

Watch the SF Giants – Keenan Cahill video –> http://www.youtube.com/watch?v=iwYZ3LHHERI

Social Media Campaigns – Key Takeaways

In this video clip, Bryan talks about one of their most successful social media campaigns to date. Here are a few of the highlights from this clip:

  • Bryan reveals how many “views” he was expecting on the Keenan Cahill video (he was way off!)
  • What he was most proud of as a result of the video and how it has impacted other departments within the Giants organization
  • Why you don’t need 2.7M views on YouTube to determine success in social media
  • Bryan also shares the secret to his success in sports social media (make sure to watch to the end of the video to find out what this is!)

 

Watch for the next video with Bryan where we talk about how the San Francisco Giants are monetizing their social media efforts!

Have you seen the viral video with Keenan Cahill? What do you think of it? Are there any other creative social media campaigns that you’ve seen implemented by your favorite sports team?  Leave your comments below and/or send us a tweet to @sportsnetworker

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