Top Menu

Social Media Campaigns with SF Giants Bryan Srabian (Part 2)

Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian

Social Media CampaignsDespite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans.

So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan Cahill, the Giants jumped on the opportunity.

Watch the SF Giants – Keenan Cahill video –> http://www.youtube.com/watch?v=iwYZ3LHHERI

Social Media Campaigns – Key Takeaways

In this video clip, Bryan talks about one of their most successful social media campaigns to date. Here are a few of the highlights from this clip:

  • Bryan reveals how many “views” he was expecting on the Keenan Cahill video (he was way off!)
  • What he was most proud of as a result of the video and how it has impacted other departments within the Giants organization
  • Why you don’t need 2.7M views on YouTube to determine success in social media
  • Bryan also shares the secret to his success in sports social media (make sure to watch to the end of the video to find out what this is!)

 

Watch for the next video with Bryan where we talk about how the San Francisco Giants are monetizing their social media efforts!

Have you seen the viral video with Keenan Cahill? What do you think of it? Are there any other creative social media campaigns that you’ve seen implemented by your favorite sports team?  Leave your comments below and/or send us a tweet to @sportsnetworker

sports-networker_AFP_728x90

Trevor Turnbull Twitter Feed

@gameplandematch Congrats on the program launch...new site looks great...and the videos with the athletes are very well done!
Read more →

2 days ago

RT @networkinginvan: JOB NOTICE: @LinkedIntoLeads is hiring a Project Manager in Vancouver ow.ly/BcNG5
Read more →

a week ago

RT @networkinginvan: Are you looking for a new challenge? @LinkedIntoLeads is hiring a Project Manager in Vancouver ow.ly/BcNBi
Read more →

a week ago

@Steve_Dangle Wish I could find it! Heard from a few people that my mug was on TV. Too funny
Read more →

a month ago

Just completed a 1.30 mi activity with RunKeeper. Check it out! rnkpr.com/a6g2bqj #RunKeeper
Read more →

2 months ago

@carsonmckee great to see ya bud. Let's shorten the gap on the next hangout! Lol
Read more →

2 months ago

Just completed a 6.44 mi bike with RunKeeper. Check it out! rnkpr.com/a6fgvr7 #RunKeeper
Read more →

2 months ago

Just completed a 1.32 mi hike with RunKeeper. Check it out! rnkpr.com/a6ezkwb #RunKeeper
Read more →

2 months ago

Just completed a 3.88 mi hike with RunKeeper. Check it out! rnkpr.com/a6cr2gl #RunKeeper
Read more →

2 months ago

About.me Finds a Niche as Investors Pump in $11 Million More ht.ly/y1NZY
Read more →

2 months ago

Trevor Turnbull Facebook Feed

No post item found

Trevor Turnbull Google Plus Feed

No recent activity

Latest Posts by Trevor Turnbull

1-SEA-Live-Q&A-Brandon Taylor Regular

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brandon Taylor, a Sports Agent with Red…

1-SEA-Live-Q&A-Laura-Brandes-Regular

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Laura Brandes, Sports Category Manager – Running…

1-SEA-Live-Q&A-Max-Wendkos-Regular

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Max Wendkos, Founder – FrontOffice. Who Is…

1-SEA-Live-Q&A-Jason-Belzer-Regular

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Jason Belzer, President of GAME, Inc. Who…

1-SEA-Live-Q&A-Kirk-Lacob-Regular

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Kirk Lacob, Assistant General Manager of the…

1-SEA-Live-Q&A-Eugene-Lee-Regular

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Eugene T. Lee, President of ETL Associates….

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brian Gainor, Director, Strategy + Analytics at Freshwire…

1-SEA-Bill-Guertin-Live-QA

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Bill Guertin, CEO – Stadium Gorilla. Who…

On May 24–26, the sponsorship and marketing community will gather in Saskatoon for the ninth annual Canadian Sponsorship Forum. This year’s roster of industry-leading experts presenting keynote addresses and leading roundtable discussions includes: Karim Salabi, Executive Vice President, Marketing, Rona Inc.; Justine Fedak, Senior Vice President, Brand, Advertising, and Sponsorships, BMO Financial Group; Michael Prosserman,…

Sports-2013-Launch-Magazine-Cover-3D-03

SPORTS LAUNCH – The Magazine is looking to YOU to help decide who should be included in the “Sports Executive Dream Team 2013.” As you can see from the image to the left, our very own CEO, Lewis Howes has made the magazine cover along with track star turned sports agent, Ashley Millerick and Bob Beaudine, the…

, , , , , , , ,

Trackbacks/Pingbacks

  1. San Francisco's World Series Success Making Chang Greatest Asian Sports Investor - Forbes - October 28, 2012

    [...] the popular reality television format for MLB following their 2010 title, and are pushing hard in social media. Wang also conceived of the powerful movie about how Andres Torres, a member of the 2010 [...]

Leave a Reply