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Social Media Strategy with SF Giants Bryan Srabian (Part 1)

Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian

Social Media Strategy

What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports industry.

So great in fact that I’ve decided to break down the interview into 4 parts so that you can take in all the valuable information that Bryan has to offer (without feeling like your head is going to explode!). 🙂

Social Media Strategy – Key Takeaways

In this first video interview, we talk about his role with the San Francisco Giants and how the Giants are using social media to connect with their fan base.  Here are just a few of the things we discussed:

  • Bryan’s unique path into his current role as the SF Giants Social Media Director
  • His personal “WOW” moment that has impacted the Giants current social media strategy
  • The secret behind the Giants success in being named the #1 Socially Engaged Team On Facebook during the 2012 MLB Preseason
  • The unique relationship with MLBAM and how decisions are made when implementing new technologies into their social media strategy
  • How the SF Giants are using Pinterest and Tumblr to connect with niche markets

 

Check out Part 2 in this video interview series where we talk with Bryan about some of the unique Social Media Campaigns the SF Giants have launched in the past year.

How do you think the SF Giants compare to other MLB teams when it comes to their use of social media? What are they doing great? What do you think they could be doing better? Leave your comments below and/or send us a tweet to @sportsnetworker

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4 Responses to Social Media Strategy with SF Giants Bryan Srabian (Part 1)

  1. seokiwi April 10, 2012 at 10:25 pm #

    Another great interview @trevorturnbull you’re great at this mate. Can’t wait for part 2. Cheers. 
     

  2. moving companies San Francisco April 20, 2013 at 12:43 am #

    Fine way of describing, and pleasant article to get facts regarding my presentation focus, which i am going to deliver in school.

Trackbacks/Pingbacks

  1. Picking off @MetsGM Sandy Alderson | JohnStrubel.com - July 4, 2012

    […] The seed was planted for Sandoval’s 2012 All-Star selection three years ago — in 2009 — when Bryan Srabian, Director of Social Media for the San Francisco Giants, had an a-ha moment that led to the San Francisco’s social media dominance. In April, Srabian told the Sports Networker,  ”we’re going to establish our voice, we’re going to engage, we’re going to answer all of the at-replies that we can, we’re going to recognize fans that are going to talk about us. Much like putting them on the scoreboard at the games.” It was that vision that has made the Giants the barometer for Major League Baseball social media engagement. […]

  2. PICKING OFF @METSGM SANDY ALDERSON | John Strubel - March 8, 2016

    […] The seed was planted for Sandoval’s 2012 All-Star selection three years ago — in 2009 — when Bryan Srabian, Director of Social Media for the San Francisco Giants, had an a-ha moment that led to the San Francisco’s social media dominance. In April, Srabian told the Sports Networker, “we’re going to establish our voice, we’re going to engage, we’re going to answer all of the at-replies that we can, we’re going to recognize fans that are going to talk about us. Much like putting them on the scoreboard at the games.” It was that vision that has made the Giants the barometer for Major League Baseball social media engagement. […]

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