We live in a data driven society where we now produce and have access to it more than ever. This information can be invaluable to marketers. In 2012, every day 2.5 quintillion bytes of data (1 followed by 18 zeros) was created, with 90% of the world’s data created in the last two years alone. SportsRead more →
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There’s nothing like the majestic nature of The Masters. This legendary tournament seems to transcend time, getting better year in and year out as millions tune in to see who will be the one to win the lustrous green jacket. The action has already seen some fireworks with a 14-year old making the cut and TigerRead more →
Now living in the digital era it’s hard to keep up with all the new technology that makes our life easier. So I have compiled a list of The Top 7 Sport Apps for the iPhone and iPad. These apps are useful for any sports fan, sports business person or athlete. #7 Yahoo! Sportacular AppRead more →
Do you run a website that covers sports? Did you know there’s really cool scripts and WordPress plugins you can leverage to make your website stand out from the rest? I’ve been mucking with sports based websites for my fair share of time and have come across what works and what doesn’t work. You can driveRead more →
Collecting baseball cards is a favorite pastime as American as apple pie and the sport itself. Now, in the 21st century, baseball cards are coming to the web. Dream Nine, a virtual card collecting game, Players compete against each other on the social media site, collecting cards trying to build the best team possible. YouRead more →
The San Francisco 49ers are in the process of building Santa Clara Stadium and it is expected to include many up-to-date and even advanced features, one of which will include the greatest stadium Wi-Fi network of all-time, revolutionizing sports technology. The stadium is set to open its doors for the start of the 2014 seasonRead more →
ScentAir and its over 2,000 different scents – ranging from delicious smells such as popcorn, waffle cones, caramel apples and even odd scents such as dinosaur breath – has been travelling into the nostrils and smell receptors of people all over the world for more then two decades. From movie theatres to hotels to fitnessRead more →
Sports technology will be used selectively in soccer and the International Board and FIFA are willing to allow it. In a document assessed by football’s rule-makers over the weekend, FIFA reversed its previous stance that referees could be undermined if the results from high-tech aids were revealed. The lawmakers behind soccer approved the use ofRead more →
Following a horrific crash during the DRIVE4COPD 300 at Daytona International Speedway on Saturday, controversy emerged involving a fan video of the crash that was uploaded to YouTube. NASCAR had initially said the video was taken down on copyright grounds, citing language on the back of tickets. On a ticket from a NASCAR event atRead more →
What in the world is digitization? Should we get out the dictionary? Dictionary.com defines digitization as: 1. to convert (data) to digital form for use in a computer. 2. to convert (analogous physical measurements) to digital form. How is digitization changing the world of sports? We live in a tech-savvy world where smartphones are in everyone’s pocketsRead more →
Over the past several decades, many great advances in sports technology have revolutionized the game of tennis. Court and ball tracking technology have both changed how the game is viewed by fans. Additionally, rackets have transitioned from players’ hands all the way to composite frames composed of graphic, titanium, and carbon fiber. Even social mediaRead more →
The vision that NASCAR and Sprint had when they partnered almost 10 years ago of using sports technology to bring fans closer to the sport is coming to fruition. For the first exhibition race of the season — the Sprint Unlimited scheduled for Feb. 16 at Daytona International Speedway — fans will have the opportunity toRead more →
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