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Influential People In Sports Business In 2012

We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“.  We received some great feedback and the people mentioned varied greatly from Mark Cuban (Owner – Dallas Mavericks) to Bruton Smith (CEO – Nascar). The annual list put together by SBJ includes a…

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2012 #ASG Social Media Victory

Baseball’s summer classic, the annual All-Star game, wasn’t all that of an exciting game on the diamond, but proved to create quite the discussion over social media (Twitter in particular). Yesterday, the team at Mashable, dove into the MLB’s social media success with the help of social TV analytics company, Bluefin Labs. Click on the link…

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LIVE Q & A with Bryan Srabian (Friday @ 10am PST)

A couple of weeks ago, we published a 4 part series of interviews with the San Francisco Giants – Director of Social Media, Bryan Srabian. Bryan had a ton of great insight to offer on a variety of hot topics including Social Media Strategy, Social Media Campaigns, Social Media Monetization and How To Get A Job…

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How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)

Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…

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Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)

Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…

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Social Media Campaigns with SF Giants Bryan Srabian (Part 2)

Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…

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Social Media Strategy with SF Giants Bryan Srabian (Part 1)

Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…

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An Interview with San Francisco Giants’ Director of Social Media

The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…

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