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Former WWE VP Discusses Social Media, Interactive Content & Second Screen Technology (VIDEO)

Meet Mark Keys – Chief Digital Officer of Keys Digital Media Mark has a wealth of experience working directly for a number of broadcasters including the World Wrestling Entertainment, Mediaworks – The Tube Music Network, VNU Media, Billboard Magazine, ITV, Carlton, Sony Pictures Columbia Tri –Star and MuchMusic (MTV Canada).   And, if you need to…

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How To Get A Job In Sports with Chris Iles, Manager Corporate Communications – Minnesota Twins

How to Get a Job in Sports with Chris Iles, Corporate Communication Mg. of the Minnesota Twins Meet Chris Iles, the Corporate Communications Manager for the Minnesota Twins. He’s a hometown guy, raised and educated in the Twin Cities area. He’s also the originator of the Twins’ Tweet Board, a growing sensation. I had the…

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Social Media Campaigns with SF Giants Bryan Srabian (Part 2)

Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…

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Social Media Strategy with SF Giants Bryan Srabian (Part 1)

Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…

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Washington Capitals Director of Digital Media Talks Social Media (VIDEO)

The Washington Capitals are well known in the sports world as being one of the more “technically” savvy teams in professional sports. There is no doubt that this is due to the fact that their owner, Ted Leonsis has a long history in the tech world as the former President of AOL and now majority…

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The Social Media Engagement Guide

Guest Post by Dmitriy Gamarnik Before social media, reaching customers was a challenge accomplished by face to face, television, radio, or print advertising. Today, a company can use services like Twitter and Facebook to directly communicate with customers. This also means that crowd is filled with many voices and to be effective the message needs…

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