The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”
“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”
“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”
“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”
“If you build it, they will come—and with the addition of new sports networks/on demand options and sports content made available last year, the ad dollars were there to fill. National TV sports generated $10.9 billion in advertising last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports. ”
“Now the NHL follows a different path, one forged by the NFL, the behemoth when it comes to sports marketing. Instead of focusing on stars, it focuses on the game, the event. Brett Favre retired. Peyton Manning missed the season. But no one is bigger than the game. To some, evidence suggests the NHL is maturing.”
“Ever since Kettering Town became the first English football club to host a sponsor – Kettering Tyres – across their ‘famous’ red and white shirts, in 1976, corporate sponsors have been obsessed with branding. Every sport, from snowboarding to horse riding, is full of brands trying to get the most prominent position on a racer’s helmet or the best placed advertising board on any given sports field around the world.” An interesting look at the sports sponsorship practices in Europe.
“LG Electronics USA, said Wednesday it has extended its ongoing alliance with the National Collegiate Athletic Association, in a new agreement that runs through August 2015. The new pact, which includes both CBS and Turner Sports, LG Electronics will continue as an official NCAA Corporate Partner with exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 different sports. Among the included key events will be the NCAA Division I Men’s Basketball Championship and NCAA Football Championships.”
“The NFL is trying to avoid another super snafu. One year after hundreds of ticketed fans were left without seats at Cowboys Stadium, organizers have added only 254 temporary seats to Lucas Oil Stadium in Indianapolis for the Feb. 5 game between the New York Giants and New England Patriots”
“I believe neither a racino nor pull-tabs is the best gambling answer, however. The state is missing out on collecting money from those people who will benefit the most from the Vikings staying in Minnesota. Those people, of course, are Vikings’ fans. And what do those the most avid Vikings’ fans do besides root for the purple? They play fantasy football for money, that’s what” “Dweebs” might be a harsh word – particularly since I play fantasy football – but this is an interesting take on how to raise money for the state.
Sports Social Media
“As you may remember, CBS Sports wrongly announced the death of the ex-Penn State American football coach Joe Paterno – who had recently been blamed for not doing enough to report child sex abuse. As Paterno’s sons soon pointed out, the information was incorrect – although terminally ill, their father only passed away hours later.”
“Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with YouTube Ad Blitz — where you decide the best commercial of the game.”
“The USA TODAY Sports Media Group announced today that it has completed its acquisition of Fantasy Sports Ventures (FSV) and Big Lead Sports, the largest independent digital sports property in North America. USA TODAY’s parent company, Gannett Co. Inc., was already a significant minority shareholder of FSV and elected to complete the purchase through an acquisition of FSV’s assets. Terms of the acquisition were not disclosed.”
“The former HBO Sports topper [Ross Greenburg], now an independent producer, waxed poetic about the current state of televised sports in delivering the keynote speech at Wednesday’s Sports Entertainment Production Summit at the Luxe Sunset.”
“Super Bowl XLVI is just around the corner, and mobile apps can help you get ready for the big game and the even bigger Super Bowl party. Whether you are intent on watching every play of the game or are planning a pigskin “par-Tay,” we have the mobile app recommendations that will get you into the end zone.”
“Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation today introduced its new corporate website and mobile-optimized digital platforms. The rebuilt site instantly transforms the user’s brand experience with Rawlings, its complete product portfolio with elite pro players and championship-caliber collegiate teams that promote the brand’s high-performance products at the highest levels of baseball.”
New Playbook for Post-Career Success: M.B.A. Program for Athletes Offers Off-Season Training in Economics
“In the moments before kickoff in an early-season game between the Tennessee Titans and the Baltimore Ravens, two linebackers engaged in some good-natured trash talking. The banter had nothing to do with who would win; it was about who was further behind on his homework.”
“While the spring semester may have only just started — meaning that students are just starting to get back into the swing of classes and commitments — it’s already prime time to get a jump-start on summer internship applications.”
“For Charles Woodson, it was the moment he stepped off the plane to a throng of media. For Ray Lewis, it was the reflective conversations shared with Shannon Sharpe and Rod Woodson. For Larry Fitzgerald, it was the seconds right before kickoff when the hair on his arms stood tall. No matter who you ask, no matter what Super Bowl they played in or how the score ended up, everyone who has participated in football’s biggest game seems to remember the week in a similar but unique way. So we asked eight active stars from seven different Super Bowls to walk us through the pinnacle week of their professional lives, from the moment they arrived to the final hour of their celebration. Here is the collection of their stories.”
“Michael Phelps. Missy Franklin. Jordyn Wieber. Ryan Lochte. Any of those athletes could be the defining face of the U.S. Olympic team in the run-up to the London Games. So far, though, none stands alone as “The One to Watch” — at least not according to people who make a living out of watching the Olympics.”
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