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Manchester City: Winning In Brand Promotion Via Social Media

Just take a look at Manchester City’s website and you’ll see an organization that puts the utmost importance on connecting its fans — those in England as well as worldwide — to the team, which is a member of England’s Premier League. Last year, the football club won Sports Website of the Year at the…

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Sportsbiz Weekly Buzz – 12.1.31

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Dodgers Sale: Moneyball Part II “Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office…

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Creating Great Content with Social Media

This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.

In the first two posts of this series I covered the importance of listening in social media and turning your sports team into a social experience. In last week’s post I briefly touched on the importance of content. Today’s post we’re going to take a deeper look into this subject.

You Have Great Content

Everyone has the ability to produce great content, whether you’re an amateur soccer team or an NBA franchise. Producing great content is not about glitz and glamour. If you’re making videos it’s not the quality of the camera that makes the difference; with blogs it’s not the widgets and plug-ins that make it successful. It’s the content.

Think about what content people will want to see: fans, players, coaches, sponsors – what appeals to them? What will make them continue to pay an interest in you? And importantly when you’re looking to expand your fan base and reach new fans, what will they share? That is your great content.

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Should teams look beyond Facebook & Twitter?

We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr). Every platform offers something different and therefore…

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