The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”
“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”
Sports Networking
“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”
“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”
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This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.
In the first two posts of this series I covered the importance of listening in social media and turning your sports team into a social experience. In last week’s post I briefly touched on the importance of content. Today’s post we’re going to take a deeper look into this subject.
You Have Great Content
Everyone has the ability to produce great content, whether you’re an amateur soccer team or an NBA franchise. Producing great content is not about glitz and glamour. If you’re making videos, it’s not the quality of the camera that makes the difference; with blogs it’s not the widgets and plug-ins that make it successful. It’s the content quality.
Think about what content people will want to see: fans, players, coaches, sponsors – what appeals to them? What will make them continue to pay an interest in you? And importantly when you’re looking to expand your fan base and reach new fans, what will they share? That is your great content. [click to continue…]
Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14
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We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr).
Every platform offers something different and therefore appeals to different types of people. Facebook and Twitter are (currently) more popular than others and should demand more time and resources, but surely the fans that use these emerging platforms deserve some love too? And surely there is value in these platforms for teams?
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Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14
Web | Twitter | Google+ | More Posts (17)
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